Good quality communication is always about the recipient. To reach out to your customers you need to speak their language and tell them what they need to know in a way that they understand. It is tempting as a business owner to talk about ‘our products’ or ‘our solutions’ but people are coming to you …
GDPR is your business ready?
With the deadline for GDPR fast approaching you still have time to get your business ready and this checklist may help you do just that. Your current business data Your business will undoubtably hold data already and the questions to ask is do you know what this data is, i.e. name, address, job title, contact …
Why tone of voice is important in your business
So the question we’re often asked is how to create any content with the right tone of voice. So in short these are five top tips to follow….. 1. Use short sentences. 2. Avoid jargon. 3. Write in the active voice. 4. Use personal pronouns. 5. Don’t patronise your reader. Tone of Voice is very …
6 Key Elements of a Successful Content Strategy for Small Business Owners
As a small business, one of the many challenges that you’ll face is how to stand out from the crowd – especially when that crowd includes big names in your industry with huge marketing budgets. One thing you can’t skimp on in order to meet your goals is a solid content strategy for your online …
6 Key Elements of a Successful Content Strategy for Small Business OwnersRead More
Why Content Marketing is Crucial in 2017
Any amount of research on the current online marketing climate will tell you that content marketing is key when building a website. When it comes to growing a successful business, generating well articulated, accurate, and target content is crucial to drawing in your target customers. Without well written content, you may find your business stagnating …
Content Marketing Strategy
Having a Content Marketing Strategy is THE current hot topic of the marketing industry and rightly so. It is a £4 billion industry and Hubspot has reported that companies that blog receive 67 per cent more traffic to their website than those that don’t and are 13 times more likely to enjoy a positive ROI. …