Tag Archives: communications

Three New Year Resolutions for your Online Marketing Strategy

Teenage girl enjoying winterThe start of 2013 is a great time for starting afresh with your business online marketing plan and the best way to do this is by setting some clear manageable targets and goals. These are our top three new year resolutions for your businesses online marketing.

1. Facebook WILL be part of my customer engagement strategy

As a growing business you simply can no longer afford to ignore facebook, it is growing and evolving at an amazing rate, your audience is active on this site and it is growing fast through mobile and the younger demographics which make great posts with some creative imagery a really good place to start.

2. My business will send at least one targeted email per month

As a business you need to keep in touch with your customers and prospects on a regular basis, you can guarantee if you dont then your competitors will. Setting yourself up to email on a monthly basis is the right kind of timeline to not deluge them but keep in touch – which is exactly what you want.

We run our own email marketing system called mailPDQ a very cost effective tool for collecting data from a multitude of sources and then segmenting this so it can then be used to target a message relevant to the audience, please contact us through the website for a free no obligation trial

3. Blogging will be part of your business engagement strategy

Blogging is a great way to put a personality on your business, not only does it positively help with your search engine rankings but it also allows you to position individuals within the business as leaders or at the very minimum contributors.  By incorporating images and video you can really make this updatebale area of your site almost have a life of its own, i.e. if your factory has a new forklift why not video all that it can do and why its a great addition. Basically think outside the box, the rules have changed…

So if your business can at least start down this route with these three simple steps you will begin to see a clear and accountable result for your actions and if you want help embedding this into a full Digital Marketing Strategy then we are the team to help, please get in touch here.

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QR Codes for an Estate Agent

QR Codes for an Estate Agent

During our travels around the UK we come across lots of interesting uses of technology, perhaps the most catching of recent times has been the use of QR codes by estate agents.

The estate agency business traditionally produces lots of property details nicely printed to hand out to prospective tenants. I would second guess that lots of these are simply wasted, ripped up, scribbled on or simply thrown away. So how does technology help this, well for this business the lettings listing are accessible by QR code, no printed media at all and they are shared on the window (as in the photo) and all printed media, newspaper adverts etc etc. Scan the QR code with your mobile and you get the latest letting listings, no printing and 100% up-to-date AND you can then embed calls to action, enquiry forms etc making a seamless enquiry portal.

This is very much a ‘win win’ for the business and the consumer;

Save costs – cutting down dramatically on printed media

Environmental benefits – far less paper is used/wasted

Embrace consumer demand – the listing is delivered to the consumers mobile, is always fully up-to-date

Differentiates you from your competitors – yes are your competitors churning out the endless lists and when a potential client contacts them, go ‘sorry that one has gone’ etc etc

Smarter way of working – embracing new technology and changing working practices for the better has to be a good thing doesnt it?

So if your business needs a different look on its Online Marketing why not give us a try, we have numerous satisfied customers and love working with proactive businesses, please get in touch here.

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Alistair Gleave and Mark Tyler at Exeter FM

GleaveMedia at Exeter FM

So what was I doing at Exeter FM you ask? well Jackie Dawkins of Shine Charity Recruitment and myself have been at our local radio station Exeter FM working with station owner Mark Tyler recording some sound bytes to promote our up and coming seminars and activity for the charity sector in 2011 and beyond.

We are keen supporters of charities large and small and we have collaborated with Jackie Dawkins of Shine Charity Recruitment on the  GrowMyCharity.com website. Here we want to create an independent resource for charities to refer to, we hope to provide information on events and workshops, services and products, ideas and discussions, news and contributions from people with experience of working in or for the charity sector.

We have run numerous seminars for all sorts of charities helping them getting the most out of inbound marketing, the most recent one at Seale Hayne Seminar in June 2011.

If you represent a charity we’d encourage you to visit www.GrowMyCharity.com to learn more and also sign up to the newsletter on the site so you can be first to hear of all the new seminars and presentation just for charities.

 

 

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Groupon and the very local Exeter experience

Groupon surely the ‘hot’ company of 2011 – offering daily deals straight into your inbox every day to a specific geographic area – Exeter (in my case).

Groupon became a huge success by offering big discounts at local stores such as hair dressers and car valeting, emailing the offers every day to subscribers in the geographic market, such as Exeter or London. It’s not uncommon for the offers to be bought by thousands of people, who can redeem them any time over a period of months or even a year.

This success in way created an issue as for example in my case I am registered with Groupon in Exeter BUT what happens when I am in London, do I currently receive any Groupon’s? The answer a simple no….

So how is Groupon evolving and tapping what surely is a massive market?  In simple terms they are rolling out a product called GrouponNow in the USA.  Anyone familiar with Voucher Cloud or QuidCo will know how this works, in offering deals that you are near. GrouponNow in the states takes this further by in some cases making the offers time limited.  Act now or miss out in other words.

This has got to be a great evolution of the Groupon Strategy and in using their massive subscriber base very powerful indeed, as a lover of Voucher Cloud I am very interested in how they may respond and address this encroachment into mobile territory.  For Groupon this cant come to the UK quick enough, mobile is big and has been for quote a while and Groupon need to be part of this.

 

 

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Social Media and Inbound Marketing for your business.

Social Media and content on your blog is a key part to any business inbound marketing strategy, below are just 5 ways Social Media can help grow your business.

  1. Speed – you can get a Facebook page running now and a blog will only take a little while longer.
  2. Cost – the cost for entry into Social Media is small, you can get started for peanuts literally!
  3. Instant Engagement – there is no other way to talk to your client and prospect base and get response either + or – immediately.  The changes are your customer base is already doing this leaving reviews on Tripadvisor or feedback on LinkedIn or Facebook.
  4. Search is Social – just go to Google and search for your business, you will get a list of not just URL’s but likely to be videos (from YouTube) tweets and posts made by other, you need your business to be in that listing.
  5. Inbound Marketing – we are HUGE fans of establishing an inbound marketing strategy and social media and content creation on your blog should be essential inbound marketing tools for any business.

We are specialists in Social Media and Inbound Marketing and can help grow your business, contact us here for a no obligation initial consultation.

 

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Business mobile phones, iPhone, Blackberry or htc on a business tariff

We all know about the massive business growth that comes from the mobile internet that can be delivered though a business mobile on a business tariff, this varies from just checking email to texting employees.  Which ever way you look at it the way a business works has changed dramatically from just a few years ago and with new handsets from the like of Blackberry, HTC and Apple you really are spoilt for choice.

A few mobile stats for you below;

  • 19% of internet users now use status updates – mobile dominates
  • 975 million mobile web users expected by 2012
  • Mobile phones to over take PC’s for web surfing by 2013
  • Over half a billion people to use mobile money transfer services by 2014

So the question is if we know this, then why are so many businesses on outdated tariffs not giving them the flexibility their business now demands.  The mobile market is constantly changing as each of the networks compete for market share, new offers constantly on the market, for example text deals or internet deals are always around and some may suit your business.  For any business with more than one handset a full annual analysis is always recommended, this includes what you currently pay and what handsets are right for you.

To give you an example; We recently found a solution for a customer that wanted to use more texts between each of his business phones and the ability to get mobile email while out and about, on his current contract, that was expensive.  A free business tariff analysis has seen him move service provider, get all new touch screen handsets for  his staff and save nearly £500, a good saving I think you’ll agree.

So if your business has multiple handsets and you want a free cost analysis just get in touch here, you really dont have anything to loose.

 

*source Mobile Inc

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