Tag Archives: communications

crm integration

The Importance of Social Media Integration with CRMs

As a small business that is either in the startup phase or looking to ramp up and become competitive, it is important to integrate as much technology as possible in order to streamline your operational capability. One such tool that is important to all businesses is sales automation tool integrated into a customer relationship management system or CRM.

A CRM is simply a tool used to integrate all points of interaction with a customer, from initial enquiry to sale to post-sale follow-up. The capabilities of your CRM system without a fully integrated social media platform is limited in terms of what it can do to grow your aspirations as a business owner. Social media works to keep your business current and relevant with the needs of your customers.

Why CRM/Social Media Integration is Vital

According to the Small Business Social Media Engagement 2015 Digital Marketing Survey published by IT research consultancy Clutch and a survey by IT firm Sprout, the following came to light concerning the use of social media by small business:

63% of millennials use social media to stay up-to-date on the brands they are interested
46% use social media to accomplish their online purchases
53% of small businesses surveyed use social media (i.e. Twitter, Facebook, Pinterest, LinkedIn, etc.)
More than three-quarters of small businesses (76%) see the same or an increase in their social media investment

These numbers more than suggest that social media is a huge influencer on purchasing decisions, particularly for tech savvy millennials. This is an important to note as for example millennials in the USA alone – 80 million consumers – are expected to spend over $10 trillion over their lifetime.

A well integrated and managed CRM with social media will give you the tool to reach this group and effectively engage them as consumers, your business growth depends on you being able to manage and grow this, you can read more about our Sales Automation/CRM on our website here and get a free download that may help in your decision process.

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Customers

The Importance of Small Business sales automation

A customer relationship management (CRM) system is a powerful business tool. It is as important an investment for small businesses as it is for larger business organizations. As you become more dependent on data and its use in your business through changing technology, you find yourself at a competitive disadvantage when you choose not to integrate a small business sales automation system or CRM into your everyday business.

CRMs systems have advanced beyond appointment scheduling tools into providing your business with total small business sales automation to be able to generate opportunities for new and additional leads for your business. If you have not considered the purchase of a CRM system, here is some information further defining CRMs and their role in transforming your business.

Delivering Superior Customer Service Seen as Key Challenge to Business

Delivering the highest quality customer service is the highest priority for any business. It is a differentiator that separates those businesses on the fast track to growth and profitability and those struggling to survive or in decline. Chief Information Officers are increasingly investing in CRMs as a way to delivery on their customer service promise.  A 2012 Forrester’s fourth quarter survey found that although less than half (47%) of companies in North America and Europe have implemented a CRM solution, spending increased 12.5% between 2011 and 2012 ($18 billion versus $16 billion).

Download your free brochure here

How CRMs Become Important to Your Business

The use of CRMs become an important tool needed by small business to best deliver top service to customers. The essential elements of a CRM system include the ability to direct online marketing campaigns to existing customers, process online orders, complete order fulfilment and provide ongoing customer support. Ancillary functions include procuring sales leads through an online referral program, administration of customer satisfaction surveys and similar data driven processes.

Your CRM system does not remove the human element from the sales cycle and customer retention process. It gives you a powerful tool to harness data and become more efficient at maintaining these important customer relationships, making sales and making more sales.

We operate a small business sales automation for aspirational businesses click here to download the free brochure or contact us through the website here to arrange a free trial.

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Why your website needs to be mobile friendly

With the continual change of advanced phone technology, websites are in effect continually going from desktop browsers to tablets and mobile phones. This means that your website needs to change to suit the distinctive screen sizes and be cross browser perfect with the plethora of mobile gadgets now available in the business sector. The experience that a mobile client receives is so critical in your business and if you’re in any doubt then this article clarifies why you ought to make your site responsive / mobile friendly.

Higher Ranking in Google Search
Beginning April 2015, Google began offering giving preference to sites that are mobile friendly or have a mobile friendly version of their site, according to Google’s Webmaster Blog:

“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices.”

Other internet search engines share a similar view with the inclination to favour mobile friendly websites. Yahoo and Bing for example have followed a similar path to Google requiring that you offer a mobile friendly / responsive website and if any any doubt then Google offer a free tool in which you can test your website mobile friendliness here https://www.google.com/webmasters/tools/mobile-friendly/.

Various Screen Sizes
The primary reason for any website ought to be to serve up what the user needs and how the user wishes to view your website on a device of their choice.  The massive development of smart phones and tablet devices means that websites need to adjust to a variety of screen sizes accordingly. This is called Responsive Design and is utilized to get the website information used on any portable device by removing the irrelevant parts of the site and just concentrating on the essential viewpoints. Advanced website design must make conformities for various sorts of screens including mobile telephones, tablets, portable workstations, desktops, projectors and even window display and each screen needs the special components taking into account their use and in view of their usefulness to your business.

W3CSchools says that “RWD remains for Responsive Web Design; RWD can convey site pages in variable sizes; RWD is an absolute necessity for tablets and cell phones.”

Concentrate on essential features
Bigger buttons, bigger text dimension and a configuration upgraded for a portable screen are perfect in giving the best site experience to a mobile friendly client. Different components which are given need is component dispersing, particularly for things such as connections, popups, catches and even drop down records. The general purpose of this is to guarantee that the end client concentrates on precisely what they need and not the extravagant components of your site which are displayed to desktop clients.

Whatever your website need we can help identify and then help your business reach its customers on any device so that you can concentrate on managing and growing your business, to find out more please contact the team either through the website here or call us on 01392 241653.

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Human Face on your business

Why put a human face on your business?

In 2016 developing your business is greatly helped by building personal relationships and engaging with your customers and prospects as this will help your business develop brand loyalty and a greater sense of trust.  It then follows that people are more likely to trust your business if they know that real people work there, so how do you do that, these are are top tips to put a human face on your business.

1. Use genuine pictures of your team with bios where appropriate.
2. Why not conduct an interview with the MD or a key member of staff.
3. Collate and share images of your products and services that customers have shared with you.
4. Positive feedback from customers and people you work with is always good to share.
5. Why not include a thank you for something that a customer has done for you – could this be a long standing award.
6. Include any charity work any staff member has done, run a marathon for example.

So there you have it just a few examples of how you could put a human face on your business and so develop the trust in how your business is seen by your customers and prospects.  How you get this out in front of your customers can be by things like blog posts or email marketing or maybe your audience is of a different demographic so Tumblr or Shapchat is more appropriate?

Whatever this is we can help identify and help your business reach its customers so you can concentrate on managing and growing your increasing enquiry levels, to find out more please contact the team either through the website here or call us on 01392 241653.

 

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Small Business Management crucial for growth

For most Small Businesses the management of people is way down the list when compared to the other parts of the business operation, for example, revenue and sales which outweigh everything else. Notwithstanding, staff administration is a significant cost for small business as well as concentrating on different business functions as this is all important to drive business development.

There can be no doubt that any small business need good people to help them function correctly but what else is preventing Growth for Small Businesses?

As an entrepreneur you will be confronted with an awesome number of things to do to develop your business! It is likely that you will disregard a few while concentrating on others that maybe you might be more OK with performing, so what are the other areas that you need to be on top off? These are likely to include some of all of the following;

  • Understanding your Customer Market – who are they and where are they, is your business positioned correctly to reach this customer?
  • Satisfactory Planning – do you have a plan, is it written down anywhere and do all your staff have a buy in?
  • Overseeing Cash Flow – the old adage cash is king is never more relevant these days, do you have a handle on your business cash flow?
  • Working a Marketing and Sales Process – do you even have a sales process, who is the first point of contact for any potential customer?
  • Focused on Marketing Campaigns and Programs – this is where we come in and can help your business focus on its customers with digital campaigns that directly reach out to them.

And now the sales message, if your small business needs help focusing its marketing activity and needs a clear defined plan then why not call us on 01392 241653 or contact us through the website here for a no obligation chat, what have you for to loose?

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Why your business needs a Digital Plan

If your business does not have a digital strategy then how do you know where you’re heading and what you’re trying to achieve?

In this post we identify 5 problems that in our experience will effect the operation of your business if you do not have a clear Digital Plan.

Your business has no focus

We find that businesses with a digital plan do not also have a set of business goals for what they want to achieve in terms of customer development or business growth and if you do not have these business have goals you likely do not have enough resources to reach the goals and you then do not evaluate whether you’re achieving those goals.

Do you really know your customers at all?

There can be no doubt that digital is one of the most measurable marketing tools ever.  However alot of the common statistical programs in use today will only tell you volume, not demographics and touchpoints – so how do you identify areas you can improve unless you know them?

Your business is not integrated

We often find if a business does have some kind of digital activity this is not focused on the business its run by ‘John who knows facebook’ at the same time as being a salesperson or the managers PA as she has a few spare hours a week.  This should be integrated with your business so everyone buys into the digital plan and can play their part in identifying opportunities for the business to grow online.

You are loosing out to competitors who do have a clear digital plan

Pretty much every business we work with has some form of statistical monitoring of enquiry traffic and even just traffic – Facebook insights??.  Unfortunately for alot of business this is as far as they go, they do not review and then act on the results of that review so they can decide where to implement the key aspects of the business marketing like email marketing and social media marketing.

Your marketing is not cost effective

Digital in 2016 has to be one of the most cost effective ways for any business to reach its target market, the only issue the growing business we work with come across is the lack of specific specialist digital skills which make it difficult for the business to respond effectively and this is where we come in as your outsourced digital partner.

So there you have it, five clear issued that will be effecting your business if you do not have a clear Digital Plan – if you are one of those businesses why not get in touch now, through the website here OR call us on 01392 241653 for a no obligation chat…

 

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The five clear benefits of CRM Software for small business

We work with numerous growing business and help them engage and manage their customer relationships, we know that companies that manage those customer relationships the best are more likely to win than those that do nothing.

This management of customer relationships is the reason why the use of modern web based CRM (Customer Relationship Management) systems has massively grown in recent years as small and growing businesses are able to adopt those technologies traditionally only open to large business thus making use of CRM Software for small business.

If you are still unsure about how CRM Software for small business could make a change to your business, here are five of the biggest benefits of a well managed and augmented CRM system.

Improved efficiency

A CRM system that can integrate with marketing and sales tools does offer significant efficiencies in replacing none joined up systems.  They allow the business to move away from having multiple spreadsheets or checklists by joining all this process into one cloud based efficient system that allows you to track, monitor and engage at every stage of the customer journey.

Better Collaboration

With having one CRM system run your sales and marketing functions you can manage the job functions in your business that allow different employees (departments) to be able to input and increase the value of the customer engagement journey through good training and better data management.

Centralising your data

We’ve written previously about how data is any growing businesses greatest asset and having that data in one place THEM being able to manage run data analysis on this allows you to learn things about and from your customer that simply wouldnt be possible.

Increased accountability

By having a central CRM system for your business you can manage every aspect of that customer relationship thereby ensuring that prospects don’t get lost on bits of paper and they of course add a layer of accountability as you will know who has done what and when thereby managing this customer lifecycle.

Better customer experience

Ultimately, for all of the benefits CRM systems provide to the businesses that use them, the biggest benefit of CRM software for small business is that their use leads to a better overall customer experience.

Customers are more easily and accurately segmented, their needs identified, and because the status of a businesses relationship with them is accurately tracked, then they can interact with them meaningfully at the right times, leading to more sales, faster sales and higher customer retention and satisfaction.

If you would like a non obligation chat with the team at GleaveMedia to understand more about our CRM offering then please get in touch through the website here.

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Gleave Media attends small business reception at No 11

Our Managing Director was chosen to meet the Chancellor of the Exchequer as a representative of small businesses in the South West earlier this month.

Alistair Gleave MD of Gleave Media joined two other local business champions at a 2-hour champagne reception held at 11 Downing Street, after being nominated by Newton Abbot MP Anne Marie Morris, the Conservative Small Business Ambassador for the South West.

He said: “It was a great honour to be chosen to represent small businesses in the south west region and to listen to George Osborne talk about his own experiences growing up as the son of two small business owners.”

The Chancellor, whose mother ran a catering company whilst his father ran a textile business, also outlined Government support for small businesses, referring to them as the ‘engine room’ of the economy.

During the reception Mr Gleave and his wife, Penelope met other small business champions from the south of the country to swap experiences.

It is the aim of Gleave Media to help other small Devon businesses grow and achieve great things, so it was a real bonus to receive recognition for myself as well as get a glimpse inside the power house that is No 11,” he added.

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facebook insights

Facebook marketing success

As a company we work with a number of clients on all aspects of the Social Media presence, and as would be expected facebook marketing does feature highly in most businesses social engagement.

This customer wanted a pretty much immediate ‘push’ with his social campaigns on facebook with significant increase in reach of his updates.  We proposed a directly targeted facebook campaign to reach out to the target business audience while at the same time work on the brand awareness and overall impact of the social updates.

The result are quite staggering with a 13000% uplift, yes thats right thirteen thousand percent uplift in reach for the customer, as i’m sure can see he was another very happy customer and one all to keen to share his direct results and success.

You can also read about the work we did with Exeter City Council on the Exeter Together Social Media campaign here.

So if your business needs help with its social presence and if you just need someone else to have alook and see if you’re doing it right then give the team a call on 01392 241653 or contact us through the website here, we’d love to help your business grow.

 

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five top tips for creating great content

The importance of creating great content about your business or products you offer at the right time has been shown to have a direct benefit to drive demand for this offering and at the same time improve the all important bottom line.  To make sure you get the most out of any content you create here are our top five tips;

  1. keep it relevant – don’t just write some generic mumbo jumbo, who is your audience, your target market?  If you write with them in mind you will have far greater engagement and by its very nature a greater response rate, which is surely what you want isn’t it?
  2. don’t just promote – at the end of the day we all want to sell our products or services but if you do this all day every day then people will disengage with you (your business) and more than likely not welcome any future communication updates.
  3. quality of the content – what you create needs to be written, or at the very least ‘helped’ by the relevant person, so if you’re a hotel writing about the amazing meals you offer then get your chef to share and help – thats common sense surely?
  4. it is applicable to your business – we see this so many times, where a business creates content that is in no way relevant for your business, not even slightly – not only would this give poor results but it could also damage the businesses reputation.
  5. does it offer benefit to the reader – as with all content creation you need to think with your reader in mind, what are you offering them, think like a customer so don’t just promote, offer them something of value.  To use the example of a hotel why not offer a small article on how to make amazing cranberry sauce this festive season

So in summary if you can offer a relevant targeted message about your business this will have a direct result on engagement and interest.  make no doubt about it if you can create great content you will gain more sales leads and improve the quality of your website traffic further promoting your brand.

A short mention for GleaveMedia, we can help with your content creation needs and requirements and help your business achieve it’s targets, just get in touch here.

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