Tag Archives: business data

What is GDPR – The General Data Protection Regulation

GDPR or by its full title – The General Data Protection Regulation (Regulation (EU) 2016/679) is a regulation by which the European Parliament, the Council of the European Union and the European Commission intend to strengthen and unify data protection for all individuals within the European Union (EU) and it comes into effect in May 2018.

In preparing for GDP the Information Commissioners Office give 12 steps your business can take now, some/all of which may well apply to you.

  1. Awareness – the key people in your business should know the law is changing.
  2. Information you hold – where has this come from?
  3. Individuals rights – do your procedures cover management of the data you hold
  4. Privacy information – does your business have uptodate privacy notices?
  5. Access requests- how will you manage individuals asking for what data you hold on them?
  6. Lawful basis for your data – You should identify the lawful basis for your processing activity in the GDPR
  7. Consent – have people given permission for you to hold their data?
  8. Children – if you have minor’s data you already need stringent processes in place, these will need to be tougher.
  9. Data breaches – do you have processes in place to manage a data breach?
  10. Data protection – you key people need to be uptodate on he policies and procedures for these new data protection regulations.
  11. Data protection officers – your business needs to have a key person to act as the data protection officer
  12. International – if you trade internationally then you need to determine your lead data protection supervisory authority.

One thing is for sure this new regulation is far more encompassing then the current data protection regulations and adds a whole new level of responsibility onto every business large and small.  At the time of writing this update significant parts of GDPR are still to be finalised so for more detailed information and a ‘living’ document you need to head to the information commissioners website: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr

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How good is your business data?

Your business could well be sitting on a goldmine of data that you didn’t even know you had and if you took a look further and could well find some amazing nuggets ready to be discovered, such as;

  • Existing clients you can sell other products and services to.
  • Old clients, can they be resold to?
  • Prospects – people you’ve met who you haven’t followed up with.

All these and more will be sitting in some kind of database, so how do you find value in your own data?   you just need to find it.

So how do you find it? well start at the beginning although you now may use a CRM system, how did you collate data originally, maybe it was a crd index file or even an old show box for all those cards you collected at networking meeting – either way go back relook and find them.  It is never to late to remake contact and email marketing offers a very cost effective way to do this, to make that introduction and try to start that conversation all over again.  So when you have all this old data when then…

Some questions to ask yourself?

  • Where is this business data? – is it in one big list or maybe our receptionist has a list from people who walked in, your sales staff from business cards.
  • What kind of format is it in? – Do you have any history with this data, i.e. where it was acquired from, who spoke to the contact etc etc
  • Has it been de duplicated? – important if you are planning on multiple mail shots.
  • Is it compliant with the data protection act? – this comes back to how the data was acquired, was it acquired by a trawl through records by a keen salesperson or did someone actually contact everyone on your lists?

And if all this seems to much trouble then why not ask our team as we also run our own email marketing system called mailPDQ and we can help you make sense of what you have and how you can use it to your businesses advantage, you can contact us through the website here.

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