Category Archives:training

The Future of Digital Marketing 2013

In July we were doing the rounds of networking events with our 15 minute seminar the Future of Digital Marketing an interactive presentation of 15 minutes highlighting how recent changes in search may effect the listeners profile on Google.  With all the changes happening in search this year and in particular the recent May Google Penguin update it seemed an opportune moment to update our audience in the South West with what they need to be aware of.  As i’m sure you can imagine 15 minutes only gives us the opportunity to scratch the surface, but its a start and if the feedback is anything to go by a well received start.

If you need help to get your Search Engine Optimisation back on track so it is working for your business, then please get in touch through the website here  for a no obligation chat.

To view your copy of the presentation you just use the slideshare link below


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Facebook training for Charities in Plymouth

Social Media Seminar for Charities in PlymouthAt the end of September we had another of our Social Media Seminars aimed just for Charities, this one in Plymouth entitled ‘Facebook from flop to fantastic’.  We had around 30 charities from across the South West who learnt how to make better use of Facebook for their charity.  Using case-studies, campaigns and a warts ‘n’ all expose of this popular SocMed tool, we were able to guide them through the steps of using Facebook to engage and promote their charity.

As with all our training seminars, interaction and participation are always encouraged and we welcomed charities large and small who wanted to learn how to make better use of these new media technologies in a fun and challenging way.

We also very pleased to have Santander talking about the Santander Foundation which  funds local, regional and national charities for their work within the UK. They are committed to helping disadvantaged people through their two charitable priorities. Formerly the Abbey Charitable Trust, the Foundation was set up in 1990 and has given more than £36 million to charities in the UK. In 2012 the Foundation will be increasing its grants budget to £4.5 million.

With some great feedback and really positive results already for the charities, a very pleasing result all round!

So if you business or charity needs help making the most out of your Facebook and social media presence then why not get in touch, we’d be happy to have a no obligation chat, what have you got to lose?- get in touch here.

visit GleaveMedia on Facebook here – – don’t forget to click LIKE

A few testimonials from some of our recent seminars;

relaxed, but informative and easy to understand. Alistair was engaging and enthusiastic, providing practical examples and more than happy to answer questions‘  – Alistair Sustrans

Really useful, good to think about integration‘ – Chris Penberthy


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Social Media Consulting for Business

Social Media for Business

Social media is not just about technology, whether you have the latest iPhone or Google Gingerbread on your phone! It is about building relationships and conversations with your customers and brand advocates, widening the audience for your message. We have been immersed in the Internet since 1999 and we bring this experience to bear with all the customers we work with.

Every business is unique in the social media training challenges presented, you may already have some accounts and experience or a defined idea of what they want to achieve. Either way we believe in delivering bespoke training programs that will help solve the problems and issues you face. If you have previous experience of social media or are looking to get far more advanced you can rest assured that we’ll develop a workshop that is uniquely matched to your needs.

So how does the service we offer work and why should you use us?

The consultancy and training courses have been developed to help your business understand the theories behind and the upfront reality of social media as well as the best ways for you to get the right solution and way forward. This may be one on one training or a group of team members who need help and guidance establishing your company standing in this confusing area. We can help by working directly with your sales or marketing team as our training is tailored to your business and provides key help into the best way for integrating social media into your overall marketing and communication strategy

Check out our testimonials .

An idea of training areas that can be covered could be;

  • Engaging your audiences and creating communities
  • Monitoring what people are saying about your business and brand online
  • How online PR and social media fit with the other marketing of your business
  • How to create relevant groups in social networks
  • Creating winning content that gets you web traffic
  • Managing the negative side of social media
  • Building your business an overall social media marketing strategy
  • A key understanding of social media ethics and best practice in these areas
  • Individual training on tools such as Facebook, Twitter and LinkedIn
  • Running a successful blog, what to do and how to do it
  • “Well done Gleave Media – you have proved yourselves to be a quality and reliable new media resource. You have a very ‘hands on’ approach to the intricate world of Online Marketing which is both necessary and appreciated. A real sense of support was offered when we didnt know our way through this modern minefield, please keep it up!”
    Major South West Trade Product Supplier

    To find out more details and a no obligation chat then please get in touch here.

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    Social Media Seminar for Charities in Bristol

    On Friday I presented another of our Social Media and inbound marketing seminars for Charities, this time at Milstead Langdon’s offices in Bristol.  The topic was Inbound Marketing for Charities and was a full on session with discussion, interaction and input from the Charities in Bristol who attended.

    We had a really varied group of charities attend which is always good as we can then ensure a lively debate on all the topics we cover, every time I speak at one of these events I am really amazed by the diverse charity sector in the South West.

    a few comments from our Bristol Charity Seminar

    very good and very relevant for our charity at this time

    ‘very good – well pitched for my level’

    really interesting thanks

    We have one more seminar this year for Charities who want to Supercharge their Social Media Strategy, so if you thank that is your charity then please book using the Eventbrite form below.


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    Social Media Training in Exeter for Charities

    Communicating your cause is crucial to your charity’s development and these days you need to be making best use of Social Media.

    You may have got  a facebook page and a Twitter account or even signed up to Google + – how are you going to incorporate this in your fundraising/communication strategy and really make it work for your charity?

    Social Media is growing at an amazing rate and this Masterclass will help you build your knowledge and develop your skills.

    Places are limited as this will be a very hands-on workshop and free WiFi is available for all delegates.

    As with all our training seminars, interaction and participation are encouraged and we welcome all charities who want to learn how to make better use of these new media technologies in a fun and challenging way.

    A few testimonials:

    ‘Alistair’s concise approach to social media awareness & exposure within the third sector, coupled with his underlying knowledge of the strategies required by charities to succeed make him an interesting and informative speaker on the subject.’

    Ashley Wyeth, Corporate, St Loye’s Foundation

    Had a brilliant time and have got some really good ideas to share with other charities

    Holly, Headway Devon


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    South West Travelwise

    Social Media Training to local authority travel group

    Gleave Media provides a number of Social Media seminars and training in Exeter and the South West. One of our recent seminars was for a local authority group who wanted a more in depth look at how social media would benefit engagement with their diverse user base.

    In the Social Media Seminar we covered all the major social media applications and discussed how they can be used to engage all sections of the community, so we covered things like Tweeting and Facebook also making best use of YouTube and how these can be a key part of an inbound marketing strategy – key to developing a strong presence online.

    “Alistair was generous with his time and gave our South West group of Local Authority Travelwise Officers some useful insight into the world of social media and online marketing. We all went away inspired to put his ideas into practice”

    Recommendation from a Travel Plan Officer attending the seminar

    For further information about our Social Media Training please use our contact form and/or add your details to  our email list, using the form below.

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    Seale Hayne

    Social Media Seminar and Training in Devon

    In late June GleaveMedia presented an all new inbound marketing seminar just for charities.  We created this presentation using all our experience in the charity and web sector to be all new and thought provoking looking at the big and small and good and great charities – covering everything from video to inbound marketing campaigns other charites have used and why.

    Around 25 charities were present at this lovely venue of Seale Hayne on the outskirts of Newton Abbot and as a general overview the seminar gave an insight into how inbound marketing and social networking can help Charities to:

    • Communicate your cause
    • Increase your following
    • Interact with the community
    • Improve your fundraising
    • Increase your volunteer base

    As with all our training seminar interaction and participation is encouraged and we welcome all charities who want to learn how to make better use of these new media technologies in a fun and challenging way.

    A few testimonials;

    I’ve learning how to use my Twitter account more effectively‘ – Philip King, Devon Air Ambulance

    Had a brilliant time and have got some really good ideas to share with other charities‘ – Holly, Headway Devon

    We dont just make seminar and training for Charities, if you business needs help and direction with your inbound marketing and social media then please contact us for a free no obligation chat and you can then see how we can supercharge your inbound marketing.

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    Inbound Marketing and Social Media Seminar at Seale Hayne

    Yesterday Alistair Gleave owner of GleaveMedia was presenting  a 2 hour seminar on Inbound Marketing and Social Media for the Charity Sector at the fabulous Hannahs at Seale Hayne on the outskirts of Newton Abbot.

    This was introduced by Jackie Dawkins of Shine Charity Recruitment  and we then had a lively seminar on Inbound Marketing and particular Social Media and how a charity can and should implement this into their organisational structure.  We covered how charities are making great strides with some examples that provoked lively discussion as well as answering interesting questions and giving tips the charities could take away and implement immediately.

    Images for the seminar can be seen on our Flickr set here.

    We have run 6 or 7 of these especially for the Charity sector previously and for more details or to register your charities interest for future seminars head over to GrowMyCharity and sign up for the newsletter.


    Social Media Training in Exeter

    So you have set up your Twitter and LinkedIn profile, now what?  Over the last few years Social Media has become THE buzz phrase of a many a marketeer, be it tweet that or facebook something else.

    The chances are in your business you dont have time to get upto speed with what you need to be doing – you need social media training from a team that knows the retweet from the check in, a team that prides itself on working for your business, we dont claim to be a twitterati or in any great lists, we just know our stuff.  Social media covers numerous identities including forums, blogging, podcasts, wiki;s social booking marking, forums, the list really does go on and on and we know how it can work for your business.

    Every Business has its own unique social media challenges and we believe in designing training programs for your business that take account of your social media needs.

    Your business needs to making the most of these opportunities, the sort of things we cover in these social media training sessions in Exeter are;

    • Setting up your social accounts and managing them
    • How to create great content
    • Monitoring what people are saying about your business online
    • Using Facebook, LinkedIn, Twitter and YouTube
    • Building Social Media in with your Marketing Strategy
    • Managing negative effects on Social Media
    • Best practice for your Social Media
    • Blogging and blogging well

    With costs starting from just £250 (+mileage) for a half day, to find out more please use contact us now.

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