social media

Category Archives:social media

Social Media Seminar for Charities in Bristol

On Friday I presented another of our Social Media and inbound marketing seminars for Charities, this time at Milstead Langdon’s offices in Bristol.  The topic was Inbound Marketing for Charities and was a full on session with discussion, interaction and input from the Charities in Bristol who attended.

We had a really varied group of charities attend which is always good as we can then ensure a lively debate on all the topics we cover, every time I speak at one of these events I am really amazed by the diverse charity sector in the South West.

a few comments from our Bristol Charity Seminar

very good and very relevant for our charity at this time

‘very good – well pitched for my level’

really interesting thanks

We have one more seminar this year for Charities who want to Supercharge their Social Media Strategy, so if you thank that is your charity then please book using the Eventbrite form below.

 

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Social Media Training in Exeter for Charities

Communicating your cause is crucial to your charity’s development and these days you need to be making best use of Social Media.

You may have got  a facebook page and a Twitter account or even signed up to Google + – how are you going to incorporate this in your fundraising/communication strategy and really make it work for your charity?

Social Media is growing at an amazing rate and this Masterclass will help you build your knowledge and develop your skills.

Places are limited as this will be a very hands-on workshop and free WiFi is available for all delegates.

As with all our training seminars, interaction and participation are encouraged and we welcome all charities who want to learn how to make better use of these new media technologies in a fun and challenging way.

A few testimonials:

‘Alistair’s concise approach to social media awareness & exposure within the third sector, coupled with his underlying knowledge of the strategies required by charities to succeed make him an interesting and informative speaker on the subject.’

Ashley Wyeth, Corporate, St Loye’s Foundation

Had a brilliant time and have got some really good ideas to share with other charities

Holly, Headway Devon

 

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Social Media Seminar for Charities in Bristol

Well we are at it again, this time a new Social Media Seminar just for Charities in Bristol. This is another of our free online marketing seminars, this one held on 18th November at Milsted Langdon’s Offices in Bristol .

The seminar will give an insight into how social networking can help Charities to:

  • Communicate your cause
  • Increase your following
  • Interact with the community
  • Improve your fundraising
  • Increase your volunteer base

As with all our training seminars, interaction and participation are encouraged and we welcome all charities who want to learn how to make better use of these new media technologies in a fun and challenging way.

A few testimonials:

I’ve learning how to use my Twitter account more effectively – Philip King, Devon Air Ambulance

Had a brilliant time and have got some really good ideas to share with other charities‘ – Holly, Headway Devon

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great content

are your Internet ecommerce plans ready?

So next week the kids are back at school and we all say goodbye to summer, hello Autumn, while at the same time longing for summer to stay as long as possible.

What possibly does this have to do with your Internet business you may ask? Well now is a great time to put plans in place as to how your web business will work and function in the coming months, indeed you really should have already done this. If not some things you defiantly need to consider are the following;

Autumn offers and promotions – possibly the most important thing your internet business can do is have a plan in place as to when to offer and promote certain products at certain times.  So look at the calendar and what is happening in your market place, maybe special events like Halloween (Oct 31st) or maybe country specific Thanksgiving (Nov 22nd).  When you have found them tailor your offering accordingly, this may just mean you send a ‘fright’ email on the 31st October – either way think outside the box!

Email marketing – are your email lists uptodate, do you segment data so someone who likes product A and not B will only get info on product A? Does your email marketing system offer you a fully functioning solution and include the such things as downloadable PDF reports, who clicked what link, a to b split testing and custom integration? If not it may be time to look elsewhere, we offer an email system you can read more here.

Related Posts – email marketing top tips and how to write great email marketing subject lines.

Marketing Plan in place for Christmas – this is THE most important event happening if you sell online before the end of the year, so you need to ensure you have your plan in place as to how you promote, pack and then ship all sales you make.  So think about large items, or time related articles, e.g. if you sell Christmas cards the market for these probably ends early December.  Also if you are shipping overseas when are the latest dates as this should effect what dates that you can offer guaranteed delivery upto.

Anybody who orders and doesn’t get the item for Christmas will not be happy, so bear that in mind.

Finally when all this is done, learn from your success and failures so next year you can be better prepared and ready earlier.

If your business needs advice from a team that has been in and around the internet since 1999 why get in touch through our contact form here we’d be happy to help.

 

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South West Travelwise

Social Media Training to local authority travel group

Gleave Media provides a number of Social Media seminars and training in Exeter and the South West. One of our recent seminars was for a local authority group who wanted a more in depth look at how social media would benefit engagement with their diverse user base.

In the Social Media Seminar we covered all the major social media applications and discussed how they can be used to engage all sections of the community, so we covered things like Tweeting and Facebook also making best use of YouTube and how these can be a key part of an inbound marketing strategy – key to developing a strong presence online.

“Alistair was generous with his time and gave our South West group of Local Authority Travelwise Officers some useful insight into the world of social media and online marketing. We all went away inspired to put his ideas into practice”

Recommendation from a Travel Plan Officer attending the seminar

For further information about our Social Media Training please use our contact form and/or add your details to  our email list, using the form below.

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thistle_exeter

10 ways to get more facebook likes

With literally millions of Facebook pages gaining new fans every day, even though the button changed from become a fan to LIKE so it can be more socially shared on external sites – you are still are effectively a FAN.

The question therefore for all business is how to get more LIKE’s, as more LIKE’s mean more people spreading your message on their walls.  Here are my top 10 with some examples.

  1. Update
    Yes the simplest usually is the best, if you create a page then please update it, you can’t just expect people to LIKE you if you dont update it. Its simple and easy to do and make sure you create a mixture of content, links out to other sites as well as yours, images and status updates.
  2. Suggest to friends
    When you are logged in as admin you can by a tab on the right hand side suggest to friends, if they are good friends why wouldnt they LIKE your page.
  3. Ask
    The image above came from the Thistle Hotel in Exeter, and guess what they are using traditional media to simple ask, please like us on Facebook and here is the URL to use, they also offer an incentive (see below).
  4. Offer incentive – with reveal tab
    You can offer a reason for someone to LIKE your facebook page, Thistle use an incentive of first to hear about special offers, discounts etc.  You could take this one stage further if you are an ecommerce site and use reveal, whereby a user has to LIKE you to see the next tab that is maybe a discount on their first order.
  5. Connect to Twitter
    Unforgivable this not to connect the two, whatever you do ensure you keep them on separate tabs (facebook.com/gleavemedia) and you can use a free app from the likes of Involver to do this.
  6. Enewsletter promotion
    If you have a facebook page then mention it, in all your print media and your enewsletter, what could be simpler than sending out a newsletter with the words click here to LIKE us on facebook and a link through?  If you need an email marketing system we run a very thorough one.
  7. Memorable URL
    When you get over 25 likes you can head over to http://www.facebook.com/username/ where you can then choose your own memorable URL – we use  facebook.com/gleavemedia.
  8. Page Badges
    A simple tool you can get from facebook is the badge (http://www.facebook.com/badges/) here you can tailor the code and grab it to appear on your site, links the page and site together.
  9. Like box on your site
    Facebook has some great tools to enable your website and facebook page to coexist, head to http://www.westernrunner.co.uk and you can see on the right hand side a big box with faces of all those who LIKE the site – while you are there you can also click LIKE.
  10. More facebook friends
    Simple this one, we saved this till last, get more friends on your account, then you have more people to run through the above 9 steps with – simple really!

There are of course lots more great ways to get more LIKES on your facebook page, while you’ve read this why not click LIKE on the side of this post to keep updated.

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Seale Hayne

Social Media Seminar and Training in Devon

In late June GleaveMedia presented an all new inbound marketing seminar just for charities.  We created this presentation using all our experience in the charity and web sector to be all new and thought provoking looking at the big and small and good and great charities – covering everything from video to inbound marketing campaigns other charites have used and why.

Around 25 charities were present at this lovely venue of Seale Hayne on the outskirts of Newton Abbot and as a general overview the seminar gave an insight into how inbound marketing and social networking can help Charities to:

  • Communicate your cause
  • Increase your following
  • Interact with the community
  • Improve your fundraising
  • Increase your volunteer base

As with all our training seminar interaction and participation is encouraged and we welcome all charities who want to learn how to make better use of these new media technologies in a fun and challenging way.

A few testimonials;

I’ve learning how to use my Twitter account more effectively‘ – Philip King, Devon Air Ambulance

Had a brilliant time and have got some really good ideas to share with other charities‘ – Holly, Headway Devon

We dont just make seminar and training for Charities, if you business needs help and direction with your inbound marketing and social media then please contact us for a free no obligation chat and you can then see how we can supercharge your inbound marketing.

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Groupon and the very local Exeter experience

Groupon surely the ‘hot’ company of 2011 – offering daily deals straight into your inbox every day to a specific geographic area – Exeter (in my case).

Groupon became a huge success by offering big discounts at local stores such as hair dressers and car valeting, emailing the offers every day to subscribers in the geographic market, such as Exeter or London. It’s not uncommon for the offers to be bought by thousands of people, who can redeem them any time over a period of months or even a year.

This success in way created an issue as for example in my case I am registered with Groupon in Exeter BUT what happens when I am in London, do I currently receive any Groupon’s? The answer a simple no….

So how is Groupon evolving and tapping what surely is a massive market?  In simple terms they are rolling out a product called GrouponNow in the USA.  Anyone familiar with Voucher Cloud or QuidCo will know how this works, in offering deals that you are near. GrouponNow in the states takes this further by in some cases making the offers time limited.  Act now or miss out in other words.

This has got to be a great evolution of the Groupon Strategy and in using their massive subscriber base very powerful indeed, as a lover of Voucher Cloud I am very interested in how they may respond and address this encroachment into mobile territory.  For Groupon this cant come to the UK quick enough, mobile is big and has been for quote a while and Groupon need to be part of this.

 

 

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Social Media and Inbound Marketing for your business.

Social Media and content on your blog is a key part to any business inbound marketing strategy, below are just 5 ways Social Media can help grow your business.

  1. Speed – you can get a Facebook page running now and a blog will only take a little while longer.
  2. Cost – the cost for entry into Social Media is small, you can get started for peanuts literally!
  3. Instant Engagement – there is no other way to talk to your client and prospect base and get response either + or – immediately.  The changes are your customer base is already doing this leaving reviews on Tripadvisor or feedback on LinkedIn or Facebook.
  4. Search is Social – just go to Google and search for your business, you will get a list of not just URL’s but likely to be videos (from YouTube) tweets and posts made by other, you need your business to be in that listing.
  5. Inbound Marketing – we are HUGE fans of establishing an inbound marketing strategy and social media and content creation on your blog should be essential inbound marketing tools for any business.

We are specialists in Social Media and Inbound Marketing and can help grow your business, contact us here for a no obligation initial consultation.

 

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Inbound Marketing and Social Media Seminar at Seale Hayne

Yesterday Alistair Gleave owner of GleaveMedia was presenting  a 2 hour seminar on Inbound Marketing and Social Media for the Charity Sector at the fabulous Hannahs at Seale Hayne on the outskirts of Newton Abbot.

This was introduced by Jackie Dawkins of Shine Charity Recruitment  and we then had a lively seminar on Inbound Marketing and particular Social Media and how a charity can and should implement this into their organisational structure.  We covered how charities are making great strides with some examples that provoked lively discussion as well as answering interesting questions and giving tips the charities could take away and implement immediately.

Images for the seminar can be seen on our Flickr set here.

We have run 6 or 7 of these especially for the Charity sector previously and for more details or to register your charities interest for future seminars head over to GrowMyCharity and sign up for the newsletter.