social media

Category Archives:social media

Business Networking in Totnes

Business Networking group in Totnes

We love working with ambitious businesses and as such over a year ago we started a business networking group in Totnes with the aim of doing just that.  We chose Totnes as we feel the town is a hub for creative business people who are ambitious and want to achieve, so G12 was born. G12 Business Networking in Totnes is aiming to be the best business network you can attend, it doesn’t matter if you’re a startup, sole trader, entrepreneur or a member of a larger team, you’ll love the relaxed, informal environment.

As you would expect we have or own facebook page here https://www.facebook.com/GloriousTwelfth/ please click LIKE and/or you can book tickets on the widget below:

For more information or if you’d like an invite please get in touch either by phone 01392 241653 or email hello@gleavemedia.co.uk we’d be delighted to hear from you.

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Your Digital Strategy for 2018

In 2018 your business needs a digital marketing strategy and this needs to constantly evolve if you hope to stay ahead of your competition, we have a wealth of experience in managing this and developing new strategies for customers as their businesses evolve . As alot of it involves staying on top of current marketing trends and keeping your website and social media profiles properly updated their are also some key issues to be aware of, so here are a few things that you can do that will help your business work better online.

Consistent tone of voice across all social channels

A customer should be able to recognize your business through the look of the business and how you ‘speak’ online, if you want one of the best examples ‘Just Do It’ is one of the simplest, most recognisable slogans of all time – a line Nike has used for the past 15 years – what is your business tone?

Multiple Devices are here to stay

Now more than ever your strategy needs to focus away from only how your business features on a computer screen, to how it features on mobiles, tablets.  So your digital marketing strategy should cater to that with ads scaled to fit mobile devices and webpages that can be viewed easily on any device. Mobile ads should even take priority over television and radio ads, especially if you’re targeting a younger demographic.

Time to automate your Content Marketing

There area a multitude of tools that marketers can use to publish content across multiple social media platforms and these tools have evolved to allow you to create and publish content automatically with the push of a button. Social media is even more important than ever in 2018, and the ability to quickly post content to a wider audience will help you stay ahead of your competition.

Please ensure that you share useful content

As important as it is to come up with your own content, you shouldn’t hesitate to share other people’s content if you find it useful and interesting. This is a great way to share links back to your own content and reach a wider audience, especially if you stick to content that is relevant to your own company.  You should read out post Social Media and the rule of Two Thirds for more helpful advice on getting this right.

These are just a few things that you can do to stay on top of digital marketing trends during the coming year. As simple as they may seem, they won’t help you if you don’t put in the proper effort. Always work to keep your website and social media profiles updated, and pay close attention to your competition. Digital marketing changes quickly, and you want to make sure you aren’t left behind.


More than ever in 2018 developing a digital strategy for your business shouldn’t be just an afterthought – the businesses that succeed will be the ones that make it integral to their business growth from the start. Now the sales bit, if you need help in creating your digital strategy for your business then please call us on 01392 241653 or contact us through the website here for a no obligation conversation.

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Google local

Does your business think local?

It should go without saying that its no good having a great product or website if people cant find it, almost pointless in fact.

We’ve written previously about the importance of a Google local listing and it is vital that this is optimised so that your business can be found by local customers.  Local information is becoming increasingly important in search engine results pages and Google continues to to show and place importance on mapped and local results wherever possible.

So how does your business fix this?

  • First of all if you haven’t already then you need to claim and verify your Google local business listing, ensuring it has the correct details, name, address and opening times are key.
  • Then optimise content, keywords and contact details, all useful information for anybody searching, you also need to make sure your contact details across the web are universally consistent.

Finally the ‘icing’ on top is by collecting reviews, and yes this is difficult, you’ll ask far more customers than will give you reviews but do you ask?

Just for the record you can read our Google reviews here  and our facebook reviews here both actively collected and always asked for….


Getting your business listing correctly on all search engines shouldn’t be an afterthought – the businesses that succeed will be the ones that make it integral to their strategy from the start. If you need help in ensuring your business is listed correctly then please call us on 01392 241653 or contact us through the website here for a no obligation conversation.

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Sharing content on Instagram for your business

iOS ProfileInstagram is the perfect social media platform to inspire people with images that tell a business’ story. The visual aspect of Instagram uses the power of simple imagery to get the message out to current and potential customers, while humanizing and showcasing the company. With over 400 million active users that share 80 million photos every day, those photos garner more than 3.5 billion likes per day and awesome comments, lots of sharing and engagement as well. This is a community that is very passionate and upbeat; sharing content on Instagram spurs interaction between businesses and customers, establishes trust and solidly brands a business to allow them to magnify their message cost-effectively.  And you thought Instagram was nothing but selfies!

What (and how) to post on Instagram

Though that first post might be intimidating, you will quickly become a pro and look forward to posting on this fun and dynamic social media site. Here are a couple of ideas to inspire you:

  • Behind the scenes at your company: Funky and authentic, these really personalize your business. Describe what’s going on, and be sure to add relevant industry hashtags and funny ones, too. Hashtag ideas: #beforecoffee #meetingsarefun #hardatwork    

  • Selfies: These are everywhere, but we don’t mean a picture of you in the bathroom mirror with your best pout. How about grabbing a selfie of the creative group at lunch, or brainstorming a new Instagram campaign? Hashtag ideas: #teamatwork #bondingtime

  • Quotes: Share inspirational or funny quotes for strong engagement and sharing. Even better if you pair it up with an image to match. Lots of apps are available to do this; some favorites are WordSwag, Phonto, Font Candy and Typic. Hashtag ideas: #quote #quotes

  • Memes: Funny and irreverent, but so memorable and shareable! Sprinkle memes throughout your account for a lighthearted feel. Use meme generators to create custom memes for your business in minutes. Hashtag ideas: #memes #funny #pleaseshare

  • Newsjacking: Positive posts about things going on in the world, but tread lightly so you don’t offend people. Donald Trump’s hair? Fair game. His ideas about immigration? Steer clear. Hashtag ideas: #newstoday #whatshappening

  • Content promotion: Use a great image and caption to promote your recent blog posts, and ask people to follow your bio link to read it. Hashtag ideas: #readthis #ourblog

  • Product or service promotion: Do this sparingly or you will turn off your audience; but showcase your company products or services occasionally using the 90/10 rule–90 percent of what you post should be valuable to your followers and 10 percent can be self-promotional. Of course, it is Instagram, so make your promo content fun and compelling for best results! Hashtag ideas: #ourproductinaction #checkoutournewest

  • Reposts from followers: There is no better way to get someone’s attention on Instagram than to curate and repost their images; this is the ultimate form of IG flattery. Be sure to @tag them, so they know you did it and gave them credit. Hashtags: #repost #coolstuffwefind

  • Action requests: Ask your followers to tag their friends when you post a funny meme, or request that they follow you on Twitter or Facebook. Broaden your reach with these requests. Hashtags: #tagyourbff #followusonFB #doyoutweet

  • Videos and GIFS: You can post short videos on Instagram and make them funny or functional. Either way, it is another way to increase engagement. Hint: people love babies and animals, so if you can somehow relate either to your business, you are golden! Hashtags: #howwedoit #playfulpuppies

  • Throwback Thursday: Save your vintage images for Thursday and give everyone a peek into your past. Hashtags: #TBT #throwbackThursday

Businesses of all sizes, from really small companies to major household names, are successfully using Instagram to drive ad recall, engagement and customers! These ideas will get you started, but you will quickly find lots more inspiration for posts. Remember, make people laugh and they will double tap and like your post, probably leave a nice comment and follow you. It takes time to build engagement and trust, but post on Instagram regularly and you will see much more of both.

Now the sales bit, we’ve been training businesses large and small how to get the best out of their social media activity for many years, indeed we run over 20 social media seminar with our sister business GrowMyCharity.com.  If  you think your business could do we help getting your social media engagement focused then please contact us through the website here for a no obligation chat or call us on 01392 241653.

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Why your business needs a Digital Plan

If your business does not have a digital strategy then how do you know where you’re heading and what you’re trying to achieve?

In this post we identify 5 problems that in our experience will effect the operation of your business if you do not have a clear Digital Plan.

Your business has no focus

We find that businesses with a digital plan do not also have a set of business goals for what they want to achieve in terms of customer development or business growth and if you do not have these business have goals you likely do not have enough resources to reach the goals and you then do not evaluate whether you’re achieving those goals.

Do you really know your customers at all?

There can be no doubt that digital is one of the most measurable marketing tools ever.  However alot of the common statistical programs in use today will only tell you volume, not demographics and touchpoints – so how do you identify areas you can improve unless you know them?

Your business is not integrated

We often find if a business does have some kind of digital activity this is not focused on the business its run by ‘John who knows facebook’ at the same time as being a salesperson or the managers PA as she has a few spare hours a week.  This should be integrated with your business so everyone buys into the digital plan and can play their part in identifying opportunities for the business to grow online.

You are loosing out to competitors who do have a clear digital plan

Pretty much every business we work with has some form of statistical monitoring of enquiry traffic and even just traffic – Facebook insights??.  Unfortunately for alot of business this is as far as they go, they do not review and then act on the results of that review so they can decide where to implement the key aspects of the business marketing like email marketing and social media marketing.

Your marketing is not cost effective

Digital in 2016 has to be one of the most cost effective ways for any business to reach its target market, the only issue the growing business we work with come across is the lack of specific specialist digital skills which make it difficult for the business to respond effectively and this is where we come in as your outsourced digital partner.

So there you have it, five clear issued that will be effecting your business if you do not have a clear Digital Plan – if you are one of those businesses why not get in touch now, through the website here OR call us on 01392 241653 for a no obligation chat…

 

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Social Media rule of two thirds

For many businesses we speak with social media platforms like Twitter has already made a bad name for itself. So much so, that often the first path of resistance to joining this or for that matter any of the other social networks is generally something along the lines of, “All people do is talk about what they had for lunch so why should I be part of that?”  If you couple this with the facts that lots of people use social media to post either very literal updates “Its very busy driving to work” or they just look to talk – me me me me me – with little success.

So what is the right way? Well sharing your own news and showing your human side are important parts of using social media but as with most aspects it’s important to strive for balance. This balance is what we call the rule of thirds and by putting this into practice then your social media can be a far more engaging and more satisfying experience. So here is how the basic formula behind the rule of thirds works:

First Third

For this first third post about you and/or your brand, and this should be relatively easy, as you know your business better than anyone. So make sure that this third covers everything from sharing your own blog posts and news updates, to posting updates about you and your company and peoples achievements within your company.

Second Third

This third is often the most difficult as you need to update about your areas of expertise but from an outside source, so by this we mean maybe shows you’ve attended or where you’ve been quoted on other websites or publications.  You can also add into this news about your industry or company from another publication, blog posts from other bloggers about things that you find interesting, or websites that interest you – it is simply a matter of showcasing your knowledge on the things about which you are passionate.

Third Third

This final third is where you can be yourself and engage, ask questions, answer questions, retweet or repost interesting things people in your network have shared and that interest you,so be that location related or even sport related this is what makes social media SOCIAL and its up to you to take part!

So as a final point dont think about mundane stuff to post, think about what interests you and what grabs your attention and then how you will update this online, so dont be afraid to ask a question – ‘any good lunch recommendations for Exeter’ being a case in point, as apposed to a picture of your sandwich on Cathedral green.

And finally the sales bit, if you need help with your social media or just need to clarify the tweets from the status updates then why not contact our team we’d be delighted to help,either callus on 01392 241653 or contact us through the website here.

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Why managing your Trip Advisor profile is vitally important

Managing your Trip Advisor profile and keeping it current can be an extremely important benefit to your business, especially for those in the travel industry and the many travel-related businesses like restaurants, shopping centers, tourist attractions, and real estate agents. But keeping information on your profile up-to-date isn’t enough – you need to be actively involved with reviewing feedback and responding to it, and even trying your best to win TripAdvisor stars and awards to whatever extent this is possible.

Here are some of the reasons that TripAdvisor can have such a big impact on your business.

Reliable resource

TripAdvisor has become one of the best online sources of travel information, and its directory of hotels flights and everything associated with vacationing expands every day. It is one of the first places people go to give their opinions of hotels and all the businesses associated with traveling. This being the case, it should also be the first place you go as a business owner to see what customers are saying about your services or products.

Marketing benefits

TripAdvisor has become a very powerful marketing tool which can have a profound influence on visitor traffic and the behavioral habits of travelers themselves. Very often travelers who take the time to review a travel-related business on TripAdvisor provide very detailed descriptions of the experience, including accommodations, amenities, services, and other highlights.

This amounts to free advertising for your business, assuming that the review is a good one. If a review of your business is less than desirable, it should be an alert to you that some aspect of your business needs attention, whether it’s customer service or something else. It’s no coincidence that a recent survey found more than 90% of all travelers preferred to book accommodations for hotels when photos and detailed descriptions were available to provide desired information.

In short, many of the people you are targeting for your travel-related business make use of TripAdvisor in one way or another – and this means you should be using it to your advantage.

If you would like a non obligation chat with the team at GleaveMedia to understand more about managing your Trip Advisor profiles better then please call us on 01392 241653 or get in touch through the website here.

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facebook news feed updates

Facebook news feed updates

The latest Facebook news feed updates have found a new way for all users to view the posts from friends they actually want to hear from and read pages they actually want to see by creating a more personalized news feed.

From facebooks’ own internal research it shows that each time an average Facebook member logs on there are 1,500 brand new updates, photos and videos waiting for them that have appeared since their last visit and if you have a large number of friends this can increase to over 10,000. So now Facebook has combined these features and put them all into one place and by choosing to ‘See First,’ any user will be able to create a brand new feed in a matter of minutes, and guarantee that they will never miss an important update, this Facebook video explains more about it…

These updates will allow any user control over what they want to see, which has to be beneficial surely?

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Seven steps for dealing with negative online comments

The old adage that word of mouth wins customers is even more true in this digital age but these days many people will then use a search engine just to check out that recommendation.  What happens next is the decider before buying or moving on and it appears that there is significant research that demonstrates that people will move on due to negative online comments.

So how should you respond to negative online comments? well these are our seven steps for dealing with negative online comments.

1. Respond quickly

If you are a BIG brand a customer will expect a pretty quick response, within the hour we’d suggest is best and you are likely to find those big brands monitor all the social channels with a dedicated team and will respond quickly.

2. Stay in the channel

There is nothing worse for a customer who raises an issue in say Facebook for a business to then want to move that conversation elsewhere, no they wanted the conversation in facebook so keep it in that channel.

3. Admit when you are wrong

If a complaint does comes in then it helps to have a common strategy for dealing with it and try to be as honest as possible when responding to online feedback, if you don’t then you are likely to be found out.

4. Do your best to put the issue right

For many businesses there can be no doubt that Social media is the best thing that has happened to customer service because if they’re good at it, any company can build a reputation for quality fast but on the flip side, if a company is poor at customer service, it’s now far easier to find out.

5. Don’t differ in how you would handle a situation between channels

Try to be as honest as possible when responding to any online feedback and don’t hide comments you receive, or make any excuses.

6. Be human not corporate – let your employees be themselves it will help them to develop a rapport with the customer

If you have someone complain who is in the mindset where they want to defame or attack your business online and that you get the site where they are doing that shut down or a comment taken down, then the chances are the complainer will just take that complain elsewhere on another channel. So it’s best to open up a sensible dialogue with the person criticising you and take steps to resolve an issue in the first place.

7. Remember that thousands of people could read your response

If your twitter feed has a large number of followers bear in mind that any response can be amplified far quicker to a far larger audience so make sure that you establish the truth and if it requires a response – here is a great opportunity to turn a negative to a positive.

So there you have our seven steps for dealing with negative online comments, and now the sales pitch if you need help or even just a no obligation chat then why not contact us through the website here – we’d love to show you how the team at Gleave Media can help your business proposer on Social Media.

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facebook insights

Facebook marketing success

As a company we work with a number of clients on all aspects of the Social Media presence, and as would be expected facebook marketing does feature highly in most businesses social engagement.

This customer wanted a pretty much immediate ‘push’ with his social campaigns on facebook with significant increase in reach of his updates.  We proposed a directly targeted facebook campaign to reach out to the target business audience while at the same time work on the brand awareness and overall impact of the social updates.

The result are quite staggering with a 13000% uplift, yes thats right thirteen thousand percent uplift in reach for the customer, as i’m sure can see he was another very happy customer and one all to keen to share his direct results and success.

You can also read about the work we did with Exeter City Council on the Exeter Together Social Media campaign here.

So if your business needs help with its social presence and if you just need someone else to have alook and see if you’re doing it right then give the team a call on 01392 241653 or contact us through the website here, we’d love to help your business grow.

 

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