Category Archives:Portfolio

Online Marketing Strategy

Inbound Marketing is the strategy on ensuring your website gets found by the customers that you need to grow and develop your business.  Here at GleaveMedia with experience of dealing with customer both large and small we can ensure your business has a strategy that ensures you ‘earn your way in’ to a customer respect.

The services we offer is split into three key areas;

  1. Content – so things like Blogs, Online Press Releases and eMail Marketing.
  2. Search Engine Optimization – this is through manipulating the content and coding on your website to give it better ‘appeal’ in the search engines
  3. Social Media – things like Social Media Consultancy and training with Twitter and Facebook.

Which ever way you look at it, we are concerned with developing your business an Inbound Marketing Strategy that sets you and your business out from the competition and grows both your profile and order base as a result.

Search Engine Optimization

Search Engine Optimisation is the process that can lead to your site gaining top rankings in all the major search engines, driving the best traffic and high volumes directly to your site.  This is through manipulating the content and coding on your website to give it better ‘appeal’ in the search engines.  The first point of call in this very busy market place is that you need to make sure your website has been built so it can be indexed by the major search engines in the first place – this is always the best starting point.

Now at GleaveMedia we dont believe Search Engine Optimisation (SEO) is the “be all and end all” of getting web traffic for every site.  It may not be the best strategy for your site, other Internet Marketing strategies may be more effective – such things as paid traffic through Pay Per Click advertising and optimisation of those adverts, to a link building or content creation campaign with some email marketing.  One thing is certain you can be sure that we can help and advise your best route to getting quality traffic that improves your site’s conversion rate.

Contact us for a no obligation appraisal of your current sites performance.

Email marketing

Marketing cycle sketchWe know the importance of keeping in regular contact with your customers and prospects, so the question has to be asked how do you do this in a very cost effective way? Well we have a solution.

GleaveMedia run and operate mailPDQ; an email marketing system that allows you to build and manage lists of subscribers, create and send stunning email campaigns, and view comprehensive reports on all your activity, you pay for only what you useand at just 3pper email,that isnt much.email charts

Whats in mailPDQ?
This is a full service email marketing platform with numerous advanced features already built in, dont worry you will be fully trained from the beginning.  You may not need these advanced features straight away but when you do its a comfort to know you dont have to pay more to get them.

Such things as
A/B split testing – refine your subject lines and content to get the best open and click rates possible for all your campaigns
Design testing – see screenshots of your email in all the major email software applications, and plenty of obscure ones too
Custom integration – use our API to integrate mailPDQ into your company website, CRM solution or ecommerce activity

In compliance with current legislation, every email sent via mailPDQ includes an opt-out/unsubscribe link, this is managed by the system ensuring no resends can be made to those who have unsubscribed. This is unlike standard email programs like Outlook where physical management is required.

We also offer a fully managed email marketing service where you give us the content and we build the actual email and do the sending.  When this is all done reports of the success, opens and who has clicked on what link(s) are provided so you can see how successful the campaign has been.

Email marketing should be an intrinsic part of any online marketing strategy, and we are here to help, contact us now for a free trial.

Events and Consultancy

Social media is not just about technology, whether you have the latest iPhone or Google Gingerbread on your phone!  It is about building relationships and conversations with your customers and brand advocates, widening the audience for your message.

Every business is unique in the social media training challenges presented, they may already have some accounts and experience or a defined idea of what they want to achieve.  Either way we believe in delivering bespoke training programs that will help solve the problems and issues you face. If you have previous experience of social media or are looking to get far more advanced you can rest assured that we’ll develop a workshop that is uniquely matched to your needs.