If your business does not have a digital strategy then how do you know where you’re heading and what you’re trying to achieve?
In this post we identify 5 problems that in our experience will effect the operation of your business if you do not have a clear Digital Plan.
Your business has no focus
We find that businesses with a digital plan do not also have a set of business goals for what they want to achieve in terms of customer development or business growth and if you do not have these business have goals you likely do not have enough resources to reach the goals and you then do not evaluate whether you’re achieving those goals.
Do you really know your customers at all?
There can be no doubt that digital is one of the most measurable marketing tools ever. However alot of the common statistical programs in use today will only tell you volume, not demographics and touchpoints – so how do you identify areas you can improve unless you know them?
Your business is not integrated
We often find if a business does have some kind of digital activity this is not focused on the business its run by ‘John who knows facebook’ at the same time as being a salesperson or the managers PA as she has a few spare hours a week. This should be integrated with your business so everyone buys into the digital plan and can play their part in identifying opportunities for the business to grow online.
You are loosing out to competitors who do have a clear digital plan
Pretty much every business we work with has some form of statistical monitoring of enquiry traffic and even just traffic – Facebook insights??. Unfortunately for alot of business this is as far as they go, they do not review and then act on the results of that review so they can decide where to implement the key aspects of the business marketing like email marketing and social media marketing.
Your marketing is not cost effective
Digital in 2016 has to be one of the most cost effective ways for any business to reach its target market, the only issue the growing business we work with come across is the lack of specific specialist digital skills which make it difficult for the business to respond effectively and this is where we come in as your outsourced digital partner.
So there you have it, five clear issued that will be effecting your business if you do not have a clear Digital Plan – if you are one of those businesses why not get in touch now, through the website here OR call us on 01392 241653 for a no obligation chat…
In July we were doing the rounds of networking events with our 15 minute seminar the Future of Digital Marketing an interactive presentation of 15 minutes highlighting how recent changes in search may effect the listeners profile on Google. With all the changes happening in search this year and in particular the recent May Google Penguin update it seemed an opportune moment to update our audience in the South West with what they need to be aware of. As i’m sure you can imagine 15 minutes only gives us the opportunity to scratch the surface, but its a start and if the feedback is anything to go by a well received start.
To view your copy of the presentation you just use the slideshare link below
We often get asked why should we invest in Search Engine Optimisation, what will we get out of this investment?
We believe that a business that invests in SEO will see results in many ways, these include:
Increased revenue and profitability
Generate targeted leads and relevant traffic
Get those customers who are interested in your business to YOUR business by using landing pages that match their internet searches
Increased SEO as part of a digital marketing strategy will reduce pay per click spend.
You don’t need an expert in your marketing department full time, allow an experienced digital marketing agency who have all the experience and expertise to keep up to date with everything happening in the industry so you don’t have to.
Increased brand awareness
Increasing your website visibility for natural search enhances your business across the internet.
If you don’t make it easy for customers to find you then a competitor will!
Be ahead of your competitors
Your competitors are more than likely trying to get one step ahead in SEO, shouldn’t you?
As costs increase with paid advertising the competition in natural search is increasingly competitive, so you need an agency to keep your business ahead of the curve.
So there you have it, four great reasons to invest in SEO for your business and you can be sure that we can help and advise your best route to getting quality traffic that improves your site’s conversion rate.
Contact us for a no obligation appraisal of your current sites performance.
Writing content so it your site can be indexed correctly is an art in itself, these are our three top tips for content writing for search engines.
Find your correct keyword and make sure you use it
Be sure to select a relevant key phrase so this can be the primary keyword for your blog post or news release. Keywords are the words or phrases that your website target audience uses when searching for any information about your business online, so with this in mind you need to ensure that you find the most appropriate keyword for the content you are creating and then include this in the headline of the article.
Be specific in your headline
A headline that clearly and accurately summarizes the content of the article will tell readers what the article is about and consequently search engines will then be able to rank a piece higher if it sees the headline supports that specific content. So with this in mind make sure you use specific description like “three top tips for content writing for search engines” not just “content for SEO”.
Remove any and all unnecessary words
Please remember that any additional words are likely to confuse search engines so avoid none meaning words un titles unless it is an absolute necessity as simply said the natural flow of a title is important for search engines as it is for readers of your article, also ensure to include anything that may specifically differentiate you from the competition, things like your location, made in the UK, family owned business; these all help make you stand out and give you a clear differentiator.
So there you have have it three top tips for wiring search engine friendly content, do bear in mind there is a considerable amount more to take into account and if the team at Gleave Media can help your business be found online then please get in touch here, we’d love to hear from you.
You can find content in all sorts of great areas and this is a really interesting video clip on Seth Godin’s reply about business social media strategy. He summarizes where he feels most businesses are going wrong by focusing on getting more network connections, instead of focusing on developing meaningful and long-term partnerships.
Often for a new client the conversation quickly moves onto when they will appear on the first page of Google, a very difficult question to answer and one we use to raise a number of really important points about Search Engine Optimisation and the service we provide, here are a few headlines we usually run through;
You need to give any SEO time
There are over 354 million websites on the internet today and whenever a new website is added to the web it is uploaded to what is called a web server. The site will then sit and wait for a search engine such as Google or Bing to find it on the server it sits and then index it. We use the analogy of the Internet as a library and your site being a new book on a shelf in that library. So when your site is found by a search engine it will then go through as much of your site as it can indexing all your information so it can then place your site, on one of the pages of the internet. With more than 25 million sites being added a year, it does take a while until the search engine is even able to find your site. A client shouldn’t be worried that when they type the site into search engine nothing comes up for a few weeks or months, so long as you (and us) are working on your search engine strategy when you are indexed it will be for the right phrases and strongly.
A lot of work goes into any SEO strategy
Website is built and live on the internet and your site is indexed, so that it isn’t it? Well no, we’ve only just started as building good SEO is part of an ongoing process that should be part of your online marketing strategy. Once you’ve been indexed by the likes of Bing and Google they won’t be back unless you give them reason to do so. Your site needs content that not only brings the search engine snack but also the user back to your website. So as part of your strategy what should you be monitoring and watching, well here are some to consider:
Visitors to your site, how many and what are they doing?
Surely the most important thing for your website is visitors , how many are you getting and from which sources are they coming from, how many pages are they looking at and how ling are they on the site for. If this number falls then we need to make changes, this is part of the ongoing service that Gleave Media provide, working with with clients to ensure they can/are listed on the first page of a search engine for the given key phrases of their business.
Keyphrases, you have heard of these right?
I am sure you will have heard of the phrase ‘Content is King’? In SEO this is even more important as great content not only attracts traffic to your site but also guides the user through it. THe content and key phrases used are what guides a search engine to your site, so make sure your content is rich with these keywords. Gleave Media use a number of tools to help determine what are great keywords for your business and to support this we offer all our clients ongoing monthly plans in which we track and report on all these results on a monthly basis making any updates and changes as necessary.
There is so much more to Search Engine Optimisation and this is just a taster of what we offer to help you understand the complex world of SEO. If you want to help guide your business and talk further about your online marketing strategy then please get in touch using our contact form.