Online Marketing

Category Archives:Online Marketing

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10 ways to get more facebook likes

With literally millions of Facebook pages gaining new fans every day, even though the button changed from become a fan to LIKE so it can be more socially shared on external sites – you are still are effectively a FAN.

The question therefore for all business is how to get more LIKE’s, as more LIKE’s mean more people spreading your message on their walls.  Here are my top 10 with some examples.

  1. Update
    Yes the simplest usually is the best, if you create a page then please update it, you can’t just expect people to LIKE you if you dont update it. Its simple and easy to do and make sure you create a mixture of content, links out to other sites as well as yours, images and status updates.
  2. Suggest to friends
    When you are logged in as admin you can by a tab on the right hand side suggest to friends, if they are good friends why wouldnt they LIKE your page.
  3. Ask
    The image above came from the Thistle Hotel in Exeter, and guess what they are using traditional media to simple ask, please like us on Facebook and here is the URL to use, they also offer an incentive (see below).
  4. Offer incentive – with reveal tab
    You can offer a reason for someone to LIKE your facebook page, Thistle use an incentive of first to hear about special offers, discounts etc.  You could take this one stage further if you are an ecommerce site and use reveal, whereby a user has to LIKE you to see the next tab that is maybe a discount on their first order.
  5. Connect to Twitter
    Unforgivable this not to connect the two, whatever you do ensure you keep them on separate tabs (facebook.com/gleavemedia) and you can use a free app from the likes of Involver to do this.
  6. Enewsletter promotion
    If you have a facebook page then mention it, in all your print media and your enewsletter, what could be simpler than sending out a newsletter with the words click here to LIKE us on facebook and a link through?  If you need an email marketing system we run a very thorough one.
  7. Memorable URL
    When you get over 25 likes you can head over to http://www.facebook.com/username/ where you can then choose your own memorable URL – we use  facebook.com/gleavemedia.
  8. Page Badges
    A simple tool you can get from facebook is the badge (http://www.facebook.com/badges/) here you can tailor the code and grab it to appear on your site, links the page and site together.
  9. Like box on your site
    Facebook has some great tools to enable your website and facebook page to coexist, head to http://www.westernrunner.co.uk and you can see on the right hand side a big box with faces of all those who LIKE the site – while you are there you can also click LIKE.
  10. More facebook friends
    Simple this one, we saved this till last, get more friends on your account, then you have more people to run through the above 9 steps with – simple really!

There are of course lots more great ways to get more LIKES on your facebook page, while you’ve read this why not click LIKE on the side of this post to keep updated.

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Inbound Marketing and Social Media Seminar at Seale Hayne

Yesterday Alistair Gleave owner of GleaveMedia was presenting  a 2 hour seminar on Inbound Marketing and Social Media for the Charity Sector at the fabulous Hannahs at Seale Hayne on the outskirts of Newton Abbot.

This was introduced by Jackie Dawkins of Shine Charity Recruitment  and we then had a lively seminar on Inbound Marketing and particular Social Media and how a charity can and should implement this into their organisational structure.  We covered how charities are making great strides with some examples that provoked lively discussion as well as answering interesting questions and giving tips the charities could take away and implement immediately.

Images for the seminar can be seen on our Flickr set here.

We have run 6 or 7 of these especially for the Charity sector previously and for more details or to register your charities interest for future seminars head over to GrowMyCharity and sign up for the newsletter.

 

eMail Marketing top tips

It’s no secret that email marketing needs to be an intrinsic part of any online marketing strategy, GleaveMedia operate a very cost effective email marketing system called mailPDQ a full service email marketing platform with many advanced features already built in.

So when you have a great email marketing system how do you make best use of it, what are some of our top tips?

1.  Understand your readers – if you can categorise your data, or segment it so for example; you only send widget sales information to those interested in widgets you should get a far higher response rate.

2.  Personalise and clear subject lines – use the recipients first name (this comes back to point 1 – good data) and make the subject line clear and easy to understand, for example if you want the sendee to like your Facebook page then say it!

3.  Plain text as well as html – these days not everyone’s email client can/will accept all those great images, so offer a choice.

4.  unsubscribe link – not only is this a legal requirement its plain polite.

5.  get to the point – what is the email you are sending about and what do you want the use to do with it when they open it?

6.  dont waffle – see point 5!

7.  Be Consistent – if you say you are going to an email monthly or maybe weekly then make sure you do this, nothing is worse than over promising and under delivering.

8.  Be Creative – this is a great opportunity to really show the recipient something great about you/your business – so use it!

9.  Remember the aim is to get the reader to carry out an action – if you want the sendee to click, add the ability to click, if you want them to phone you add the phone number a few times….

Follow these 9 points above and we dont think you’ll go far wrong.

 

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GrowMyCharity launches in North Devon

Friday 13th May the launch of GrowMyCharity.com a collaboration between GleaveMedia and Jackie Dawkins. Why you may ask, well we have both been working with charity clients for a number of years and wanted to find a way to support charities of all shapes and sizes to grow and flourish by providing them with resources, ideas and tools.

Our opening event saw a number of charities come along for an opening presentation and group discussion on online marketing for their charities, something close to our hearts, and where we believe we can offer real value and support to charities.

The site and events will grow significantly over the coming months with more resources, information and guests posts etc, please come and join us on our newFacebook page here.

We’d love to see you at the next event at the wonderful Seale Hayne on June 22nd and you can book a FREE place for your charity here http://growmycharitysh.eventbrite.com/

 

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