Online Marketing

Category Archives:Online Marketing

How to get the best out of your Email Marketing

Promoting your business by email marketing is a powerful form of direct marketing, you can communicate quickly, effectively and very cost effectively to all your groups of customers and prospects at a time of your choosing.

Any email marketing needs to be planned with real care so it can be interesting and most of all relevant to your recipients, so here are our top tips to get the best out of your email marketing campaigns.

1. Targeting
The whole point of email marketing is to target the right people so your message can go direct to a user who is interested in what you are offering. You need to bear in mind that unsolicited emails or spam is illegal and server side software often filters these out so they are wasted email anyway. A user will usually always delete an email that is unsolicited and irrelevant but an email to a customer or prospect who has agreed to receive your message is far more valuable to you as a business.

2. Keep it relevant
A number of companies have large email databases of customers and prospects so it is worth analysing what you know about this list, how recent is the data for example? Can you sort the data into categories – you do this so you can ensure you send a relevant email to the relevant category.

3. Opt in for your emails
We have already said that it is illegal to send unsolicited emails anybody receiving junk email, spam or stuff they didn’t ask for is not going to wax lyrically about you and your business, so why not check or ask every now and then if they are happy to still receive your email? Of course ensure your site has the option to sign any user up – this one for example you can sign up on the side menu OR at the bottom of this post, please do!

4. Give people a reason to sign up
Following on from the last point, sign up to our email list and we will just update you with all that is relevant in Email Marketing, Social Media and Online for your business. For your business an incentive may well be a special discount, you let people know first on email maybe or something exclusive just to this email list. When you make offers available on an exclusive basis you will see viewing and click through rates higher than normal straight ‘brochure emails’.

5. Growing your email lists
If you run regular email campaign then don’t miss opportunities to add new people to your list when you have new marketing material, ask people if its ok to send them an email, if you create content for your website then add an email sign up on the post (as is on this one). Your website is one of the most powerful (and easy) ways to collect data so use it and remember to mention the benefits or reasons to signup up to your email list.

6. Creating the email newsletter
You need to use a good strong and flexible email marketing system that allows professional looking email to be created. We use our own system mailPDQ and you can find out more on the link.

This email marketing system allows easy customization, targeting of category groups and scheduling of emails amongst others, if you want a free demo please let us know.

When creating the email these are three key points to bear in mind:

a) make it interesting and relevant
b) customize the message for the audience
c) include the opportunity to record clicks through to the content on your website

Also make sure the business phone number is available if possible so people have a number of ways to contact you. Finally the opportunity unsubscribe needs to be on every email, mailPDQ has this as default so you cannot send any future email again to anyone who has unsubscribed.

7. Make it engaging
Anyone will only read something and act on an email that interests them so keep yours engaging by tailoring it to your audience. You could even even split test your email to see which one works best. So how do you make your email engaging?

a) get the best subject line that attracts attention, many readers will decide whether to read just by the subject line, so put some thought into and dont go wild and wacky as this subject line can still get picked up by spam filters – no the greatest ever etc etc…
b) get to the point, waffle is terrible in conversation so why put it in your email newsletter?
c) offer benefits, we have mentioned earlier about special benefits to email subscribers, what can you offer?
d) how often do you send? only send when you have something interesting and relevant.

8. Monitor and follow up
All email newsletters/campaigns should be monitored and follow up else how will you improve next time? You also monitor to make sure your time spent creating everything is worhtwhile so make sure you record views and click throughs, maybe also the best groups of data that respond to the best message? This way you can improve the next email and make it even more engaging.

So here you have it, our top 8 tips to get the best out of your email marketing, to find out more about the email system we run then please contact us here for more information.

Please sign up to our email list using the form below and we will keep you uptodate with all that is relevant in Email Marketing, Social Media and Online for your business.

Thank you,




Taken from a presentation delivered by us at Newton Abbot Chamber of Commerce – April 2012

Our email marketing system is called mailPDQ and you can visit its site on this link.

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LinkedIN

Using the LinkedIN Follow Company button

LinkedIN often referred to as the ‘Professionals facebook’ has branched out more and more since its IPO in early 2011. One of these key developments is bringing together people who work with OR who want to follow what a specific company posts. So with this in mind in February 2012 the LinkedIN Follow Company button was launched, this basically gives the ability for a company to add this button to their website, making it easier for any consumer on the web to begin following companies of interest, on LinkedIn.

You can check out ours on the navigation menu on the right hand side OR you can check out GleaveMedia on LinkedIN – don’t forget to click follow .

So how does it work?

Click on the Follow Company button and, as long as the user is logged into LinkedIn, they will automatically “follow” the company. If they are not logged on, a box will appear asking for the user’s LinkedIN details so they just type those in and they will automatically begin to follow the company.

Companies will then be able to engage directly with you from their Company Page on LinkedIn and through any status updates they post. These status updates will appear on your LinkedIN homepage.

Why would I follow a company on LinkedIN?

Whether you are looking to stay up-to-date on company news, career opportunities or industry trends, following companies on LinkedIn is a great and easy way to gain insights and stay connected.

Useful links

GleaveMedia on LinkedIN

And to get your follow company button head over to the linkedIN developer portal here.
https://developer.linkedin.com/follow-company

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Social Media Consulting for Business

Social Media for Business

Social media is not just about technology, whether you have the latest iPhone or Google Gingerbread on your phone! It is about building relationships and conversations with your customers and brand advocates, widening the audience for your message. We have been immersed in the Internet since 1999 and we bring this experience to bear with all the customers we work with.

Every business is unique in the social media training challenges presented, you may already have some accounts and experience or a defined idea of what they want to achieve. Either way we believe in delivering bespoke training programs that will help solve the problems and issues you face. If you have previous experience of social media or are looking to get far more advanced you can rest assured that we’ll develop a workshop that is uniquely matched to your needs.

So how does the service we offer work and why should you use us?

The consultancy and training courses have been developed to help your business understand the theories behind and the upfront reality of social media as well as the best ways for you to get the right solution and way forward. This may be one on one training or a group of team members who need help and guidance establishing your company standing in this confusing area. We can help by working directly with your sales or marketing team as our training is tailored to your business and provides key help into the best way for integrating social media into your overall marketing and communication strategy

Check out our testimonials .

An idea of training areas that can be covered could be;

  • Engaging your audiences and creating communities
  • Monitoring what people are saying about your business and brand online
  • How online PR and social media fit with the other marketing of your business
  • How to create relevant groups in social networks
  • Creating winning content that gets you web traffic
  • Managing the negative side of social media
  • Building your business an overall social media marketing strategy
  • A key understanding of social media ethics and best practice in these areas
  • Individual training on tools such as Facebook, Twitter and LinkedIn
  • Running a successful blog, what to do and how to do it
  • “Well done Gleave Media – you have proved yourselves to be a quality and reliable new media resource. You have a very ‘hands on’ approach to the intricate world of Online Marketing which is both necessary and appreciated. A real sense of support was offered when we didnt know our way through this modern minefield, please keep it up!”
    Major South West Trade Product Supplier

    To find out more details and a no obligation chat then please get in touch here.

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    Search Engine Optimization Exeter

    How long do SEO results take to show?

    Often for a new client the conversation quickly moves onto when they will appear on the first page of Google, a very difficult question to answer and one we use to raise a number of really important points about Search Engine Optimisation and the service we provide, here are a few headlines we usually run through;

    You need to give any SEO time

    There are over 354 million websites on the internet today and whenever a new website is added to the web it is uploaded to what is called a web server. The site will then sit and wait for a search engine such as Google or Bing to find it on the server it sits and then index it. We use the analogy of the Internet as a library and your site being a new book on a shelf in that library. So when your site is found by a search engine it will then go through as much of your site as it can indexing all your information so it can then place your site, on one of the pages of the internet. With more than 25 million sites being added a year, it does take a while until the search engine is even able to find your site. A client shouldn’t be worried that when they type the site into search engine nothing comes up for a few weeks or months, so long as you (and us) are working on your search engine strategy when you are indexed it will be for the right phrases and strongly.

    A lot of work goes into any SEO strategy

    Website is built and live on the internet and your site is indexed, so that it isn’t it? Well no, we’ve only just started as building good SEO is part of an ongoing process that should be part of your online marketing strategy. Once you’ve been indexed by the likes of Bing and Google they won’t be back unless you give them reason to do so. Your site needs content that not only brings the search engine snack but also the user back to your website. So as part of your strategy what should you be monitoring and watching, well here are some to consider:

    Visitors to your site, how many and what are they doing?

    Surely the most important thing for your website is visitors , how many are you getting and from which sources are they coming from, how many pages are they looking at and how ling are they on the site for. If this number falls then we need to make changes, this is part of the ongoing service that Gleave Media provide, working with with clients to ensure they can/are listed on the first page of a search engine for the given key phrases of their business.

    Keyphrases, you have heard of these right?

    I am sure you will have heard of the phrase ‘Content is King’? In SEO this is even more important as great content not only attracts traffic to your site but also guides the user through it. THe content and key phrases used are what guides a search engine to your site, so make sure your content is rich with these keywords. Gleave Media use a number of tools to help determine what are great keywords for your business and to support this we offer all our clients ongoing monthly plans in which we track and report on all these results on a monthly basis making any updates and changes as necessary.

    There is so much more to Search Engine Optimisation and this is just a taster of what we offer to help you understand the complex world of SEO. If you want to help guide your business and talk further about your online marketing strategy then please get in touch using our contact form.

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    Facebook marketing

    So is your business on the world biggest Social Network? With over 845 million monthly active users can you afford not to be is the real question you should be asking….

    We have worked with many businesses to enhance their presence on facebook, that maybe through twitter and facebook training of the marketing team to actually running the business on facebook, whatever the need I am sure we can help…

    Some Facebook stats direct from Facebook themselves..

  • Facebook had 845 million monthly active users at the end of December 2011.
  • Approximately 80% of the monthly active users are outside the U.S. and Canada.
  • Facebook had 483 million daily active users on average in December 2011.
  • Facebook had more than 425 million monthly active users who used Facebook mobile products in December 2011.
  • Facebook is available in more than 70 languages.
  • .

    So if you want your business to make the most of this amazing social tool, why not get in touch and see how the professional and flexible team at Gleave Media can make a real difference to your business get in touch here.

    Why not check us out on Facebook here facebook.com/gleavemedia don’t forget to click LIKE at the top of the page.

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    QR Codes for First Great Western

    QR Codes for First Great Western spotted at Newton Abbot Train Station

    So you know things are going mainstream when you are about to board a train and you see a poster from First Great Western advertising the ability to get the timetables for a required trainline all by a QR code.  Just check out the photo, all you do is scan the code and her presto the timetable is on your mobile.

    We love QR Codes, and enjoy seeing great new ways they are being used – the way First Great Western use them here, surely is a `win win`, the passenger gets the timetable on their mobile device and FGW deliver the info and also hopefully have to print less timetables, thus saving money and the environment – and that gets our vote.

    If your business needs new ways to promote its products and services then why not give GleaveMedia a try?  We specialize in delivering innovative solutions that drive traffic to your website,  we will give you the tools and train your staff to help your business to reach its full potential.

    Whatever you want your business to achieve online, then we have the skills and resources to help you exceed those targets.

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    great content

    are your Internet ecommerce plans ready?

    So next week the kids are back at school and we all say goodbye to summer, hello Autumn, while at the same time longing for summer to stay as long as possible.

    What possibly does this have to do with your Internet business you may ask? Well now is a great time to put plans in place as to how your web business will work and function in the coming months, indeed you really should have already done this. If not some things you defiantly need to consider are the following;

    Autumn offers and promotions – possibly the most important thing your internet business can do is have a plan in place as to when to offer and promote certain products at certain times.  So look at the calendar and what is happening in your market place, maybe special events like Halloween (Oct 31st) or maybe country specific Thanksgiving (Nov 22nd).  When you have found them tailor your offering accordingly, this may just mean you send a ‘fright’ email on the 31st October – either way think outside the box!

    Email marketing – are your email lists uptodate, do you segment data so someone who likes product A and not B will only get info on product A? Does your email marketing system offer you a fully functioning solution and include the such things as downloadable PDF reports, who clicked what link, a to b split testing and custom integration? If not it may be time to look elsewhere, we offer an email system you can read more here.

    Related Posts – email marketing top tips and how to write great email marketing subject lines.

    Marketing Plan in place for Christmas – this is THE most important event happening if you sell online before the end of the year, so you need to ensure you have your plan in place as to how you promote, pack and then ship all sales you make.  So think about large items, or time related articles, e.g. if you sell Christmas cards the market for these probably ends early December.  Also if you are shipping overseas when are the latest dates as this should effect what dates that you can offer guaranteed delivery upto.

    Anybody who orders and doesn’t get the item for Christmas will not be happy, so bear that in mind.

    Finally when all this is done, learn from your success and failures so next year you can be better prepared and ready earlier.

    If your business needs advice from a team that has been in and around the internet since 1999 why get in touch through our contact form here we’d be happy to help.

     

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    South West Travelwise

    Social Media Training to local authority travel group

    Gleave Media provides a number of Social Media seminars and training in Exeter and the South West. One of our recent seminars was for a local authority group who wanted a more in depth look at how social media would benefit engagement with their diverse user base.

    In the Social Media Seminar we covered all the major social media applications and discussed how they can be used to engage all sections of the community, so we covered things like Tweeting and Facebook also making best use of YouTube and how these can be a key part of an inbound marketing strategy – key to developing a strong presence online.

    “Alistair was generous with his time and gave our South West group of Local Authority Travelwise Officers some useful insight into the world of social media and online marketing. We all went away inspired to put his ideas into practice”

    Recommendation from a Travel Plan Officer attending the seminar

    For further information about our Social Media Training please use our contact form and/or add your details to  our email list, using the form below.

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    betfair_qr

    What is a QR code and how would my business benefit?

    I talk a lot about Social Media both on this blog and to customers in general.  In fact one of the key strengths of this business is using our considerable experience in including an element of Social Media into a customers Inbound Marketing Strategy, and seeing that drive traffic to the customer website solutions.

    However in a recent meeting, I was asked very simple question which I thought would be perfect for our blog hence this post.

    That questions was; what is a QR code and how could I use one to promote what my business offers?

    First lets start with what a QR Code Looks Like

    So a QR code like the one on the ladies bums above (you did see it didn’t you?)  is an acronym for quick response code and is actually quite old.  I believe starting in Japan in the mid 90’s.  Now the technology is really taking off some 15 years later as mobile technology has caught up.

    If you have a smart phone with a camera and a simple app once the QR code is scanned this can take a user to a web page, a video perhaps or even a call – it really is that flexible.

    What a QR Code Can Be Used For

    QR codes can be used in so many different ways, many household names are using these codes for adverts or specials inside the stores, the codes are even being seen embed on billboards and press adverts – all to send smart phones users to a link containing more info on a product or service.

    If you are a business that why not use a QR code in your shop window to send users to a web page containing hours of business, a menu and even reviews on the business. Maybe print one on the reverse of a customers receipt to ask them to review their purchase or LIKE your facebook page.

    A QR example from Betfair and the British Beach Volleyball Team

    Check out the photo of the two beach volley ball players, a QR code will be printed on the back of the sportswomen’s bikini bottoms that will direct users to a Betfair website when photographed on a smartphone.

    How do I Scan a QR Code?

    Firstly you need a smartphone, then when you see  a QR code somewhere and you want to scan it and see what’s offered? Well firstly you need an app which you can get from Android, the App Store or Ovi store; then you open the app and hold your camera at the QR code and off you go, the app does the rest…

    So have you got any examples of QR codes, will you be scanning the ladies bums in the London 2012 Olympics?

     

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    How to write great email marketing subject lines

    So you are getting ready to send an email to your client or prospect list, do you know what to put in the subject line?

    Any email marketing campaign invokes what I call ‘Alistair’s law’ – do to others what you would like done to you.  In other words what makes YOU open any marketing email that you receive? The subject line may be short but it has probably the biggest impact on whether your campaign will succeed or fail, so give it some serious thought.

    Below our top 8 ways to create a superb subject line;

    Time

    Give it some time to get it right, if necessary write the email THEN add the subject line, don’t just rush into it.

    A/B Testing

    The mail system we run – mailPDQ  gives you the chance to test A/B which subject lines work best, try it out and use it either on the actual send or a few days before take say 10 email and A/B test those first.

    The best thing about split testing is that the results will generally surprise you and will lead you to write better subject lines in future as you understand your audience and what they need.

    Personalisation

    Again our email system – mailPDQ gives you the opportunity to add the first name or company name of the subscriber in it.  These emails have always historically performed better than those that just have a subject line.

    Urgency

    If your email is about a special offer, add a time limit – “ends this Friday”, then set up a series – “just 1 day left to claim”.  The basic rule, urgency increases action.

    Be aware of spam

    Don’t write with free, enlarge, cheap etc . These will just end up in the spam filter and your efforts wasted, our system mailPDQ (insert link) allows you to spam test emails before they are sent, use it.

    Subject line, is it good enough?

    Before you send, do a test (to yourself) and ask is this the best I can do, does it do what it says on the tin? If not the go back to the start – don’t waste this effort.

    Relevancy

    It follows if the subject line isn’t relevant to the recipient then why send it, it also means that the subject line reflect the content of the email.

    Space

    Don’t waffle, get to the point in a succinct way, clear concise and accurate with remarkable email content and you are sure to increase the open rates.

    So whats the best subject line you have seen, any other tips you would like to share? Please leave in comments….

    earlier posts from our blog: email Marketing top tips

    Shameless plug – we run our own email marketing system, you can read more click here and sign up for our newsletter below.

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