LinkedIN

Category Archives:LinkedIN

Why your business needs a Digital Plan

If your business does not have a digital strategy then how do you know where you’re heading and what you’re trying to achieve?

In this post we identify 5 problems that in our experience will effect the operation of your business if you do not have a clear Digital Plan.

Your business has no focus

We find that businesses with a digital plan do not also have a set of business goals for what they want to achieve in terms of customer development or business growth and if you do not have these business have goals you likely do not have enough resources to reach the goals and you then do not evaluate whether you’re achieving those goals.

Do you really know your customers at all?

There can be no doubt that digital is one of the most measurable marketing tools ever.  However alot of the common statistical programs in use today will only tell you volume, not demographics and touchpoints – so how do you identify areas you can improve unless you know them?

Your business is not integrated

We often find if a business does have some kind of digital activity this is not focused on the business its run by ‘John who knows facebook’ at the same time as being a salesperson or the managers PA as she has a few spare hours a week.  This should be integrated with your business so everyone buys into the digital plan and can play their part in identifying opportunities for the business to grow online.

You are loosing out to competitors who do have a clear digital plan

Pretty much every business we work with has some form of statistical monitoring of enquiry traffic and even just traffic – Facebook insights??.  Unfortunately for alot of business this is as far as they go, they do not review and then act on the results of that review so they can decide where to implement the key aspects of the business marketing like email marketing and social media marketing.

Your marketing is not cost effective

Digital in 2016 has to be one of the most cost effective ways for any business to reach its target market, the only issue the growing business we work with come across is the lack of specific specialist digital skills which make it difficult for the business to respond effectively and this is where we come in as your outsourced digital partner.

So there you have it, five clear issued that will be effecting your business if you do not have a clear Digital Plan – if you are one of those businesses why not get in touch now, through the website here OR call us on 01392 241653 for a no obligation chat…

 

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Seven steps for dealing with negative online comments

The old adage that word of mouth wins customers is even more true in this digital age but these days many people will then use a search engine just to check out that recommendation.  What happens next is the decider before buying or moving on and it appears that there is significant research that demonstrates that people will move on due to negative online comments.

So how should you respond to negative online comments? well these are our seven steps for dealing with negative online comments.

1. Respond quickly

If you are a BIG brand a customer will expect a pretty quick response, within the hour we’d suggest is best and you are likely to find those big brands monitor all the social channels with a dedicated team and will respond quickly.

2. Stay in the channel

There is nothing worse for a customer who raises an issue in say Facebook for a business to then want to move that conversation elsewhere, no they wanted the conversation in facebook so keep it in that channel.

3. Admit when you are wrong

If a complaint does comes in then it helps to have a common strategy for dealing with it and try to be as honest as possible when responding to online feedback, if you don’t then you are likely to be found out.

4. Do your best to put the issue right

For many businesses there can be no doubt that Social media is the best thing that has happened to customer service because if they’re good at it, any company can build a reputation for quality fast but on the flip side, if a company is poor at customer service, it’s now far easier to find out.

5. Don’t differ in how you would handle a situation between channels

Try to be as honest as possible when responding to any online feedback and don’t hide comments you receive, or make any excuses.

6. Be human not corporate – let your employees be themselves it will help them to develop a rapport with the customer

If you have someone complain who is in the mindset where they want to defame or attack your business online and that you get the site where they are doing that shut down or a comment taken down, then the chances are the complainer will just take that complain elsewhere on another channel. So it’s best to open up a sensible dialogue with the person criticising you and take steps to resolve an issue in the first place.

7. Remember that thousands of people could read your response

If your twitter feed has a large number of followers bear in mind that any response can be amplified far quicker to a far larger audience so make sure that you establish the truth and if it requires a response – here is a great opportunity to turn a negative to a positive.

So there you have our seven steps for dealing with negative online comments, and now the sales pitch if you need help or even just a no obligation chat then why not contact us through the website here – we’d love to show you how the team at Gleave Media can help your business proposer on Social Media.

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Customers

Innovative ways brand managers can use Social Media

Sometimes it pays to think outside of the box. This is especially true when trying to keep your brand fresh and uniform across the variety of social media platforms that your customers visit every day. Here are four ways you can keep your brand on course through using social media:

Discover and Track Reputational Risks

In building a successful brand, it is important to keep your eye on the potential risks to the company’s reputation. As the landscape of social media platforms change with trends and social media users, what are the potential risks to your brand reputation? How are these risks manageable?

Social Media Focus Groups

Social media platforms are a precious resource of honest customer feedback. Focus on these comments to find out what people really think about your brand. They will also likely be mentioning any of  your competitor’s brands, giving you an opportunity to find out where to spend more time and resources in brand development for your business.

Position Yourself Ahead of Time

When you know what your customers are thinking, you are in a better position to take the next step. You can know what they want and have it waiting for them when they are ready for it. This kind of positioning makes sure they have what they want and it gives you more time to prepare a uniform brand across multiple platforms.

Learn From the Pros

This is especially beneficial if you have a new brand or up-and-coming, So study the freely available public data all of which you can glean from social networks – search.twitter.com anyone?  You will find there is a multitude of data that can tell you all about your competitors and their customer base. This information should give you a wealth of background knowledge on your competitors and how these customers react to new brand products.

When you need fresh ideas and innovative strategies, look to social media platforms as the go-to source of information and inspiration. These ideas can help meet your brand-building needs while giving you fresh approaches to utilize in brand conformity. This is where Gleave Media can come in and help you plan, stratagise and then deliver a first class experience for your customers placing you ahead of your competitors, if this sounds like something you business could do with then please get in touch for a no obligation discussion, we’d love to hear from you.

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five ways you can get social media WRONG!

These days pretty much every business has some kind of social media presence yet still some business don’t seem to gain any proactive benefit from these fabulous social media sites, is your business making those simple social media mistakes?

1. Boring updates  A boring update is anything that lacks your businesses unique personality or perspective, you need to give a new look and feel on and old topic or even going against the norm is what will get you noticed.

So ask yourself how you can infuse your own business ideals and the character this brings into each update – this is the key essence of branding, after all the last thing you want to be is forgettable.

2. Disrespecting others  Social media is not the place to publicly air your grievances with others, doing this on social media is simply no different than shouting insults at someone in public or raising your voice at a retail store employee. For sure it will get peoples’ attention, but that’s not the kind of attention you want.

3. Failing to promote others  Someone once said ‘givers gain’ and when it comes to building your business on social media and building a responsive network of followers you need to develop a reputation as someone who highlights others. Not only does this give credit where credit is due, it also communicates that you’re secure with your success and have the ability to promote others in your industry.

A couple of great ways to highlight others include:

  • When someone gives you a great piece of advice, post it on Facebook or Twitter and tag that person.
  • Why not use the endorsements feature on LinkedIn and begin endorsing people within your network.

4. Not replying to comments If your business has for example a Facebook page and people comment, by not replying to these comments this is no different than starting a conversation with someone and then ignoring their response. Actively monitoring comments and questions on every post can be time consuming, but even posting one follow-up comment per post can show you care and that you’re engaged.

5. Being tagged in questionable photos We were running a training session in Somerset in mid 2013 and one of the participants was easily found in a very questionable photo on Facebook – would you want that?  We know that lots of people will have had a photo taken that if you could wind the clock back you would want to change and indeed at the time may well have seemed rather funny, but you should think twice about allowing yourself to be tagged in any questionable photos whatever the site they are going onto.  The last thing you want is your business or staff in any image that bring the business into disrepute.

So here you have it our top five ways that your business can get Social Media wrong, and now the sales pitch if you need help or even just a no obligation chat then why not contact us through the website here – we’d love to show you how the team at Gleave Media can help your business proposer on Social Media.

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LinkedIN

Using the LinkedIN Follow Company button

LinkedIN often referred to as the ‘Professionals facebook’ has branched out more and more since its IPO in early 2011. One of these key developments is bringing together people who work with OR who want to follow what a specific company posts. So with this in mind in February 2012 the LinkedIN Follow Company button was launched, this basically gives the ability for a company to add this button to their website, making it easier for any consumer on the web to begin following companies of interest, on LinkedIn.

You can check out ours on the navigation menu on the right hand side OR you can check out GleaveMedia on LinkedIN – don’t forget to click follow .

So how does it work?

Click on the Follow Company button and, as long as the user is logged into LinkedIn, they will automatically “follow” the company. If they are not logged on, a box will appear asking for the user’s LinkedIN details so they just type those in and they will automatically begin to follow the company.

Companies will then be able to engage directly with you from their Company Page on LinkedIn and through any status updates they post. These status updates will appear on your LinkedIN homepage.

Why would I follow a company on LinkedIN?

Whether you are looking to stay up-to-date on company news, career opportunities or industry trends, following companies on LinkedIn is a great and easy way to gain insights and stay connected.

Useful links

GleaveMedia on LinkedIN

And to get your follow company button head over to the linkedIN developer portal here.
https://developer.linkedin.com/follow-company

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