Email marketing

Category Archives:Email marketing

Your Digital Strategy for 2018

In 2018 your business needs a digital marketing strategy and this needs to constantly evolve if you hope to stay ahead of your competition, we have a wealth of experience in managing this and developing new strategies for customers as their businesses evolve . As alot of it involves staying on top of current marketing trends and keeping your website and social media profiles properly updated their are also some key issues to be aware of, so here are a few things that you can do that will help your business work better online.

Consistent tone of voice across all social channels

A customer should be able to recognize your business through the look of the business and how you ‘speak’ online, if you want one of the best examples ‘Just Do It’ is one of the simplest, most recognisable slogans of all time – a line Nike has used for the past 15 years – what is your business tone?

Multiple Devices are here to stay

Now more than ever your strategy needs to focus away from only how your business features on a computer screen, to how it features on mobiles, tablets.  So your digital marketing strategy should cater to that with ads scaled to fit mobile devices and webpages that can be viewed easily on any device. Mobile ads should even take priority over television and radio ads, especially if you’re targeting a younger demographic.

Time to automate your Content Marketing

There area a multitude of tools that marketers can use to publish content across multiple social media platforms and these tools have evolved to allow you to create and publish content automatically with the push of a button. Social media is even more important than ever in 2018, and the ability to quickly post content to a wider audience will help you stay ahead of your competition.

Please ensure that you share useful content

As important as it is to come up with your own content, you shouldn’t hesitate to share other people’s content if you find it useful and interesting. This is a great way to share links back to your own content and reach a wider audience, especially if you stick to content that is relevant to your own company.  You should read out post Social Media and the rule of Two Thirds for more helpful advice on getting this right.

These are just a few things that you can do to stay on top of digital marketing trends during the coming year. As simple as they may seem, they won’t help you if you don’t put in the proper effort. Always work to keep your website and social media profiles updated, and pay close attention to your competition. Digital marketing changes quickly, and you want to make sure you aren’t left behind.


More than ever in 2018 developing a digital strategy for your business shouldn’t be just an afterthought – the businesses that succeed will be the ones that make it integral to their business growth from the start. Now the sales bit, if you need help in creating your digital strategy for your business then please call us on 01392 241653 or contact us through the website here for a no obligation conversation.

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Why your business needs a Digital Plan

If your business does not have a digital strategy then how do you know where you’re heading and what you’re trying to achieve?

In this post we identify 5 problems that in our experience will effect the operation of your business if you do not have a clear Digital Plan.

Your business has no focus

We find that businesses with a digital plan do not also have a set of business goals for what they want to achieve in terms of customer development or business growth and if you do not have these business have goals you likely do not have enough resources to reach the goals and you then do not evaluate whether you’re achieving those goals.

Do you really know your customers at all?

There can be no doubt that digital is one of the most measurable marketing tools ever.  However alot of the common statistical programs in use today will only tell you volume, not demographics and touchpoints – so how do you identify areas you can improve unless you know them?

Your business is not integrated

We often find if a business does have some kind of digital activity this is not focused on the business its run by ‘John who knows facebook’ at the same time as being a salesperson or the managers PA as she has a few spare hours a week.  This should be integrated with your business so everyone buys into the digital plan and can play their part in identifying opportunities for the business to grow online.

You are loosing out to competitors who do have a clear digital plan

Pretty much every business we work with has some form of statistical monitoring of enquiry traffic and even just traffic – Facebook insights??.  Unfortunately for alot of business this is as far as they go, they do not review and then act on the results of that review so they can decide where to implement the key aspects of the business marketing like email marketing and social media marketing.

Your marketing is not cost effective

Digital in 2016 has to be one of the most cost effective ways for any business to reach its target market, the only issue the growing business we work with come across is the lack of specific specialist digital skills which make it difficult for the business to respond effectively and this is where we come in as your outsourced digital partner.

So there you have it, five clear issued that will be effecting your business if you do not have a clear Digital Plan – if you are one of those businesses why not get in touch now, through the website here OR call us on 01392 241653 for a no obligation chat…

 

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How good is your business data?

Your business could well be sitting on a goldmine of data that you didn’t even know you had and if you took a look further and could well find some amazing nuggets ready to be discovered, such as;

  • Existing clients you can sell other products and services to.
  • Old clients, can they be resold to?
  • Prospects – people you’ve met who you haven’t followed up with.

All these and more will be sitting in some kind of database, so how do you find value in your own data?   you just need to find it.

So how do you find it? well start at the beginning although you now may use a CRM system, how did you collate data originally, maybe it was a crd index file or even an old show box for all those cards you collected at networking meeting – either way go back relook and find them.  It is never to late to remake contact and email marketing offers a very cost effective way to do this, to make that introduction and try to start that conversation all over again.  So when you have all this old data when then…

Some questions to ask yourself?

  • Where is this business data? – is it in one big list or maybe our receptionist has a list from people who walked in, your sales staff from business cards.
  • What kind of format is it in? – Do you have any history with this data, i.e. where it was acquired from, who spoke to the contact etc etc
  • Has it been de duplicated? – important if you are planning on multiple mail shots.
  • Is it compliant with the data protection act? – this comes back to how the data was acquired, was it acquired by a trawl through records by a keen salesperson or did someone actually contact everyone on your lists?

And if all this seems to much trouble then why not ask our team as we also run our own email marketing system called mailPDQ and we can help you make sense of what you have and how you can use it to your businesses advantage, you can contact us through the website here.

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Three New Year Resolutions for your Online Marketing Strategy

Teenage girl enjoying winterThe start of 2013 is a great time for starting afresh with your business online marketing plan and the best way to do this is by setting some clear manageable targets and goals. These are our top three new year resolutions for your businesses online marketing.

1. Facebook WILL be part of my customer engagement strategy

As a growing business you simply can no longer afford to ignore facebook, it is growing and evolving at an amazing rate, your audience is active on this site and it is growing fast through mobile and the younger demographics which make great posts with some creative imagery a really good place to start.

2. My business will send at least one targeted email per month

As a business you need to keep in touch with your customers and prospects on a regular basis, you can guarantee if you dont then your competitors will. Setting yourself up to email on a monthly basis is the right kind of timeline to not deluge them but keep in touch – which is exactly what you want.

We run our own email marketing system called mailPDQ a very cost effective tool for collecting data from a multitude of sources and then segmenting this so it can then be used to target a message relevant to the audience, please contact us through the website for a free no obligation trial

3. Blogging will be part of your business engagement strategy

Blogging is a great way to put a personality on your business, not only does it positively help with your search engine rankings but it also allows you to position individuals within the business as leaders or at the very minimum contributors.  By incorporating images and video you can really make this updatebale area of your site almost have a life of its own, i.e. if your factory has a new forklift why not video all that it can do and why its a great addition. Basically think outside the box, the rules have changed…

So if your business can at least start down this route with these three simple steps you will begin to see a clear and accountable result for your actions and if you want help embedding this into a full Digital Marketing Strategy then we are the team to help, please get in touch here.

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How to get the best out of your Email Marketing

Promoting your business by email marketing is a powerful form of direct marketing, you can communicate quickly, effectively and very cost effectively to all your groups of customers and prospects at a time of your choosing.

Any email marketing needs to be planned with real care so it can be interesting and most of all relevant to your recipients, so here are our top tips to get the best out of your email marketing campaigns.

1. Targeting
The whole point of email marketing is to target the right people so your message can go direct to a user who is interested in what you are offering. You need to bear in mind that unsolicited emails or spam is illegal and server side software often filters these out so they are wasted email anyway. A user will usually always delete an email that is unsolicited and irrelevant but an email to a customer or prospect who has agreed to receive your message is far more valuable to you as a business.

2. Keep it relevant
A number of companies have large email databases of customers and prospects so it is worth analysing what you know about this list, how recent is the data for example? Can you sort the data into categories – you do this so you can ensure you send a relevant email to the relevant category.

3. Opt in for your emails
We have already said that it is illegal to send unsolicited emails anybody receiving junk email, spam or stuff they didn’t ask for is not going to wax lyrically about you and your business, so why not check or ask every now and then if they are happy to still receive your email? Of course ensure your site has the option to sign any user up – this one for example you can sign up on the side menu OR at the bottom of this post, please do!

4. Give people a reason to sign up
Following on from the last point, sign up to our email list and we will just update you with all that is relevant in Email Marketing, Social Media and Online for your business. For your business an incentive may well be a special discount, you let people know first on email maybe or something exclusive just to this email list. When you make offers available on an exclusive basis you will see viewing and click through rates higher than normal straight ‘brochure emails’.

5. Growing your email lists
If you run regular email campaign then don’t miss opportunities to add new people to your list when you have new marketing material, ask people if its ok to send them an email, if you create content for your website then add an email sign up on the post (as is on this one). Your website is one of the most powerful (and easy) ways to collect data so use it and remember to mention the benefits or reasons to signup up to your email list.

6. Creating the email newsletter
You need to use a good strong and flexible email marketing system that allows professional looking email to be created. We use our own system mailPDQ and you can find out more on the link.

This email marketing system allows easy customization, targeting of category groups and scheduling of emails amongst others, if you want a free demo please let us know.

When creating the email these are three key points to bear in mind:

a) make it interesting and relevant
b) customize the message for the audience
c) include the opportunity to record clicks through to the content on your website

Also make sure the business phone number is available if possible so people have a number of ways to contact you. Finally the opportunity unsubscribe needs to be on every email, mailPDQ has this as default so you cannot send any future email again to anyone who has unsubscribed.

7. Make it engaging
Anyone will only read something and act on an email that interests them so keep yours engaging by tailoring it to your audience. You could even even split test your email to see which one works best. So how do you make your email engaging?

a) get the best subject line that attracts attention, many readers will decide whether to read just by the subject line, so put some thought into and dont go wild and wacky as this subject line can still get picked up by spam filters – no the greatest ever etc etc…
b) get to the point, waffle is terrible in conversation so why put it in your email newsletter?
c) offer benefits, we have mentioned earlier about special benefits to email subscribers, what can you offer?
d) how often do you send? only send when you have something interesting and relevant.

8. Monitor and follow up
All email newsletters/campaigns should be monitored and follow up else how will you improve next time? You also monitor to make sure your time spent creating everything is worhtwhile so make sure you record views and click throughs, maybe also the best groups of data that respond to the best message? This way you can improve the next email and make it even more engaging.

So here you have it, our top 8 tips to get the best out of your email marketing, to find out more about the email system we run then please contact us here for more information.

Please sign up to our email list using the form below and we will keep you uptodate with all that is relevant in Email Marketing, Social Media and Online for your business.

Thank you,




Taken from a presentation delivered by us at Newton Abbot Chamber of Commerce – April 2012

Our email marketing system is called mailPDQ and you can visit its site on this link.

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great content

are your Internet ecommerce plans ready?

So next week the kids are back at school and we all say goodbye to summer, hello Autumn, while at the same time longing for summer to stay as long as possible.

What possibly does this have to do with your Internet business you may ask? Well now is a great time to put plans in place as to how your web business will work and function in the coming months, indeed you really should have already done this. If not some things you defiantly need to consider are the following;

Autumn offers and promotions – possibly the most important thing your internet business can do is have a plan in place as to when to offer and promote certain products at certain times.  So look at the calendar and what is happening in your market place, maybe special events like Halloween (Oct 31st) or maybe country specific Thanksgiving (Nov 22nd).  When you have found them tailor your offering accordingly, this may just mean you send a ‘fright’ email on the 31st October – either way think outside the box!

Email marketing – are your email lists uptodate, do you segment data so someone who likes product A and not B will only get info on product A? Does your email marketing system offer you a fully functioning solution and include the such things as downloadable PDF reports, who clicked what link, a to b split testing and custom integration? If not it may be time to look elsewhere, we offer an email system you can read more here.

Related Posts – email marketing top tips and how to write great email marketing subject lines.

Marketing Plan in place for Christmas – this is THE most important event happening if you sell online before the end of the year, so you need to ensure you have your plan in place as to how you promote, pack and then ship all sales you make.  So think about large items, or time related articles, e.g. if you sell Christmas cards the market for these probably ends early December.  Also if you are shipping overseas when are the latest dates as this should effect what dates that you can offer guaranteed delivery upto.

Anybody who orders and doesn’t get the item for Christmas will not be happy, so bear that in mind.

Finally when all this is done, learn from your success and failures so next year you can be better prepared and ready earlier.

If your business needs advice from a team that has been in and around the internet since 1999 why get in touch through our contact form here we’d be happy to help.

 

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How to write great email marketing subject lines

So you are getting ready to send an email to your client or prospect list, do you know what to put in the subject line?

Any email marketing campaign invokes what I call ‘Alistair’s law’ – do to others what you would like done to you.  In other words what makes YOU open any marketing email that you receive? The subject line may be short but it has probably the biggest impact on whether your campaign will succeed or fail, so give it some serious thought.

Below our top 8 ways to create a superb subject line;

Time

Give it some time to get it right, if necessary write the email THEN add the subject line, don’t just rush into it.

A/B Testing

The mail system we run – mailPDQ  gives you the chance to test A/B which subject lines work best, try it out and use it either on the actual send or a few days before take say 10 email and A/B test those first.

The best thing about split testing is that the results will generally surprise you and will lead you to write better subject lines in future as you understand your audience and what they need.

Personalisation

Again our email system – mailPDQ gives you the opportunity to add the first name or company name of the subscriber in it.  These emails have always historically performed better than those that just have a subject line.

Urgency

If your email is about a special offer, add a time limit – “ends this Friday”, then set up a series – “just 1 day left to claim”.  The basic rule, urgency increases action.

Be aware of spam

Don’t write with free, enlarge, cheap etc . These will just end up in the spam filter and your efforts wasted, our system mailPDQ (insert link) allows you to spam test emails before they are sent, use it.

Subject line, is it good enough?

Before you send, do a test (to yourself) and ask is this the best I can do, does it do what it says on the tin? If not the go back to the start – don’t waste this effort.

Relevancy

It follows if the subject line isn’t relevant to the recipient then why send it, it also means that the subject line reflect the content of the email.

Space

Don’t waffle, get to the point in a succinct way, clear concise and accurate with remarkable email content and you are sure to increase the open rates.

So whats the best subject line you have seen, any other tips you would like to share? Please leave in comments….

earlier posts from our blog: email Marketing top tips

Shameless plug – we run our own email marketing system, you can read more click here and sign up for our newsletter below.

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eMail Marketing top tips

It’s no secret that email marketing needs to be an intrinsic part of any online marketing strategy, GleaveMedia operate a very cost effective email marketing system called mailPDQ a full service email marketing platform with many advanced features already built in.

So when you have a great email marketing system how do you make best use of it, what are some of our top tips?

1.  Understand your readers – if you can categorise your data, or segment it so for example; you only send widget sales information to those interested in widgets you should get a far higher response rate.

2.  Personalise and clear subject lines – use the recipients first name (this comes back to point 1 – good data) and make the subject line clear and easy to understand, for example if you want the sendee to like your Facebook page then say it!

3.  Plain text as well as html – these days not everyone’s email client can/will accept all those great images, so offer a choice.

4.  unsubscribe link – not only is this a legal requirement its plain polite.

5.  get to the point – what is the email you are sending about and what do you want the use to do with it when they open it?

6.  dont waffle – see point 5!

7.  Be Consistent – if you say you are going to an email monthly or maybe weekly then make sure you do this, nothing is worse than over promising and under delivering.

8.  Be Creative – this is a great opportunity to really show the recipient something great about you/your business – so use it!

9.  Remember the aim is to get the reader to carry out an action – if you want the sendee to click, add the ability to click, if you want them to phone you add the phone number a few times….

Follow these 9 points above and we dont think you’ll go far wrong.

 

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