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Sharing content on Instagram for your business

iOS ProfileInstagram is the perfect social media platform to inspire people with images that tell a business’ story. The visual aspect of Instagram uses the power of simple imagery to get the message out to current and potential customers, while humanizing and showcasing the company. With over 400 million active users that share 80 million photos every day, those photos garner more than 3.5 billion likes per day and awesome comments, lots of sharing and engagement as well. This is a community that is very passionate and upbeat; sharing content on Instagram spurs interaction between businesses and customers, establishes trust and solidly brands a business to allow them to magnify their message cost-effectively.  And you thought Instagram was nothing but selfies!

What (and how) to post on Instagram

Though that first post might be intimidating, you will quickly become a pro and look forward to posting on this fun and dynamic social media site. Here are a couple of ideas to inspire you:

  • Behind the scenes at your company: Funky and authentic, these really personalize your business. Describe what’s going on, and be sure to add relevant industry hashtags and funny ones, too. Hashtag ideas: #beforecoffee #meetingsarefun #hardatwork    

  • Selfies: These are everywhere, but we don’t mean a picture of you in the bathroom mirror with your best pout. How about grabbing a selfie of the creative group at lunch, or brainstorming a new Instagram campaign? Hashtag ideas: #teamatwork #bondingtime

  • Quotes: Share inspirational or funny quotes for strong engagement and sharing. Even better if you pair it up with an image to match. Lots of apps are available to do this; some favorites are WordSwag, Phonto, Font Candy and Typic. Hashtag ideas: #quote #quotes

  • Memes: Funny and irreverent, but so memorable and shareable! Sprinkle memes throughout your account for a lighthearted feel. Use meme generators to create custom memes for your business in minutes. Hashtag ideas: #memes #funny #pleaseshare

  • Newsjacking: Positive posts about things going on in the world, but tread lightly so you don’t offend people. Donald Trump’s hair? Fair game. His ideas about immigration? Steer clear. Hashtag ideas: #newstoday #whatshappening

  • Content promotion: Use a great image and caption to promote your recent blog posts, and ask people to follow your bio link to read it. Hashtag ideas: #readthis #ourblog

  • Product or service promotion: Do this sparingly or you will turn off your audience; but showcase your company products or services occasionally using the 90/10 rule–90 percent of what you post should be valuable to your followers and 10 percent can be self-promotional. Of course, it is Instagram, so make your promo content fun and compelling for best results! Hashtag ideas: #ourproductinaction #checkoutournewest

  • Reposts from followers: There is no better way to get someone’s attention on Instagram than to curate and repost their images; this is the ultimate form of IG flattery. Be sure to @tag them, so they know you did it and gave them credit. Hashtags: #repost #coolstuffwefind

  • Action requests: Ask your followers to tag their friends when you post a funny meme, or request that they follow you on Twitter or Facebook. Broaden your reach with these requests. Hashtags: #tagyourbff #followusonFB #doyoutweet

  • Videos and GIFS: You can post short videos on Instagram and make them funny or functional. Either way, it is another way to increase engagement. Hint: people love babies and animals, so if you can somehow relate either to your business, you are golden! Hashtags: #howwedoit #playfulpuppies

  • Throwback Thursday: Save your vintage images for Thursday and give everyone a peek into your past. Hashtags: #TBT #throwbackThursday

Businesses of all sizes, from really small companies to major household names, are successfully using Instagram to drive ad recall, engagement and customers! These ideas will get you started, but you will quickly find lots more inspiration for posts. Remember, make people laugh and they will double tap and like your post, probably leave a nice comment and follow you. It takes time to build engagement and trust, but post on Instagram regularly and you will see much more of both.

Now the sales bit, we’ve been training businesses large and small how to get the best out of their social media activity for many years, indeed we run over 20 social media seminar with our sister business GrowMyCharity.com.  If  you think your business could do we help getting your social media engagement focused then please contact us through the website here for a no obligation chat or call us on 01392 241653.

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Why your website needs to be mobile friendly

With the continual change of advanced phone technology, websites are in effect continually going from desktop browsers to tablets and mobile phones. This means that your website needs to change to suit the distinctive screen sizes and be cross browser perfect with the plethora of mobile gadgets now available in the business sector. The experience that a mobile client receives is so critical in your business and if you’re in any doubt then this article clarifies why you ought to make your site responsive / mobile friendly.

Higher Ranking in Google Search
Beginning April 2015, Google began offering giving preference to sites that are mobile friendly or have a mobile friendly version of their site, according to Google’s Webmaster Blog:

“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices.”

Other internet search engines share a similar view with the inclination to favour mobile friendly websites. Yahoo and Bing for example have followed a similar path to Google requiring that you offer a mobile friendly / responsive website and if any any doubt then Google offer a free tool in which you can test your website mobile friendliness here https://www.google.com/webmasters/tools/mobile-friendly/.

Various Screen Sizes
The primary reason for any website ought to be to serve up what the user needs and how the user wishes to view your website on a device of their choice.  The massive development of smart phones and tablet devices means that websites need to adjust to a variety of screen sizes accordingly. This is called Responsive Design and is utilized to get the website information used on any portable device by removing the irrelevant parts of the site and just concentrating on the essential viewpoints. Advanced website design must make conformities for various sorts of screens including mobile telephones, tablets, portable workstations, desktops, projectors and even window display and each screen needs the special components taking into account their use and in view of their usefulness to your business.

W3CSchools says that “RWD remains for Responsive Web Design; RWD can convey site pages in variable sizes; RWD is an absolute necessity for tablets and cell phones.”

Concentrate on essential features
Bigger buttons, bigger text dimension and a configuration upgraded for a portable screen are perfect in giving the best site experience to a mobile friendly client. Different components which are given need is component dispersing, particularly for things such as connections, popups, catches and even drop down records. The general purpose of this is to guarantee that the end client concentrates on precisely what they need and not the extravagant components of your site which are displayed to desktop clients.

Whatever your website need we can help identify and then help your business reach its customers on any device so that you can concentrate on managing and growing your business, to find out more please contact the team either through the website here or call us on 01392 241653.

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Human Face on your business

Why put a human face on your business?

In 2016 developing your business is greatly helped by building personal relationships and engaging with your customers and prospects as this will help your business develop brand loyalty and a greater sense of trust.  It then follows that people are more likely to trust your business if they know that real people work there, so how do you do that, these are are top tips to put a human face on your business.

1. Use genuine pictures of your team with bios where appropriate.
2. Why not conduct an interview with the MD or a key member of staff.
3. Collate and share images of your products and services that customers have shared with you.
4. Positive feedback from customers and people you work with is always good to share.
5. Why not include a thank you for something that a customer has done for you – could this be a long standing award.
6. Include any charity work any staff member has done, run a marathon for example.

So there you have it just a few examples of how you could put a human face on your business and so develop the trust in how your business is seen by your customers and prospects.  How you get this out in front of your customers can be by things like blog posts or email marketing or maybe your audience is of a different demographic so Tumblr or Shapchat is more appropriate?

Whatever this is we can help identify and help your business reach its customers so you can concentrate on managing and growing your increasing enquiry levels, to find out more please contact the team either through the website here or call us on 01392 241653.

 

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Small Business Management crucial for growth

For most Small Businesses the management of people is way down the list when compared to the other parts of the business operation, for example, revenue and sales which outweigh everything else. Notwithstanding, staff administration is a significant cost for small business as well as concentrating on different business functions as this is all important to drive business development.

There can be no doubt that any small business need good people to help them function correctly but what else is preventing Growth for Small Businesses?

As an entrepreneur you will be confronted with an awesome number of things to do to develop your business! It is likely that you will disregard a few while concentrating on others that maybe you might be more OK with performing, so what are the other areas that you need to be on top off? These are likely to include some of all of the following;

  • Understanding your Customer Market – who are they and where are they, is your business positioned correctly to reach this customer?
  • Satisfactory Planning – do you have a plan, is it written down anywhere and do all your staff have a buy in?
  • Overseeing Cash Flow – the old adage cash is king is never more relevant these days, do you have a handle on your business cash flow?
  • Working a Marketing and Sales Process – do you even have a sales process, who is the first point of contact for any potential customer?
  • Focused on Marketing Campaigns and Programs – this is where we come in and can help your business focus on its customers with digital campaigns that directly reach out to them.

And now the sales message, if your small business needs help focusing its marketing activity and needs a clear defined plan then why not call us on 01392 241653 or contact us through the website here for a no obligation chat, what have you for to loose?

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Search Engine Optimisation

Optimizing for organic search

Optimizing for organic search and refining for SEO is something we’ve alot of experience with and something that as digital marketers we’re always working on to give our customers the best possible service, this is especially important when you consider how competitive and expensive paid search is getting.

In the UK we are pretty much focused on Google as the number one point of call as you dont want to pay Google for every click to your website.  So doing the right thing by optimizing for organic search to drive traffic to your website has to be the way forward.

So what are some of the most important strategies that we can work on right away – these are our top three?

The central starting point has to be your website and ensuring that it is mobile-friendly this means that it is responsive.  A responsive website scales to fit any device a user is accessing the site from, whether it be a desktop computer, laptop, tablet, or mobile phone. Since Google launched its change to the mobile algorithm in an update in Spring 2015, this will list your site below a competitor in organic rankings if your competitor is better optimized for mobile search compared to your website.

Look at your content, Google’s algorithms and updates ensure that organic rankings are largely driven by the amount of quality content on your website or associated to your business, this can be by news feeds, blogs or even white papers.  You need to ensure that the content is quality content and can help the searcher in being relevant and informative.

Dont neglect your local search presence on the Google Business database, you need to make sure that your address is correct and that you have it verified by Google—either via postcard or phone call—so that your business is eligible to be shown in map and local search results. Google, and other search engines, knowing exactly where your business is located can do wonders for your local search.

These are the very basics of SEO that can ensure your website is seen by the widest possible audience for a far more detailed consultation why not call us on 01392 241653 or contact us through the website here, we’d love to help your business perform better online.

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British Hen Welfare Trust Social Media Award winner

Why we work with Charities and Charity Social Media

We’ve worked with Charities for as long as we’ve been GleaveMedia, we’ve seen small charities grow and bigger charities work better by having a clearer hold on the Charity Social Media activities, but why do we work with charities?

This is a question that we’re often asked, simple answer is that its in our DNA working with those organisations that ask for help to work better and make use of these new and emerging technologies that they may not have a handle on, this is why we co collaborate on GrowMyCharity.com and you can see from our ethics policy that we put our ethical behaviour at the heart of all we do and how we work.

During this time frame we’ve presented numerous Digital Marketing Seminars across the South West covering such topics as Social Media Planning to how to communicate your cause better – you can see our last nine events on our Eventbrite profile page here and the names of most of the charities that we’ve worked with can be found on the GrowMyCharity.com website here .  Also we had our Social Media Award in 2013 that saw the British Hen Welfare Trust walk away with a cheque for £500 and you can read about this on their website here: http://www.bhwt.org.uk/british-hen-welfare-trust-scoops-south-west-social-media-award/

What does the future hold? Well when we started we were teaching charities how to open Twitter accounts and now its far more about engagement of the audience on the chosen social platform and the planning that goes on behind the scenes…

So if you’re a charity and want to make use of a great resource why not head over to the GrowMyCharity.com website and see how we can help your charity or social enterprise grow.

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facebook news feed updates

Facebook news feed updates

The latest Facebook news feed updates have found a new way for all users to view the posts from friends they actually want to hear from and read pages they actually want to see by creating a more personalized news feed.

From facebooks’ own internal research it shows that each time an average Facebook member logs on there are 1,500 brand new updates, photos and videos waiting for them that have appeared since their last visit and if you have a large number of friends this can increase to over 10,000. So now Facebook has combined these features and put them all into one place and by choosing to ‘See First,’ any user will be able to create a brand new feed in a matter of minutes, and guarantee that they will never miss an important update, this Facebook video explains more about it…

These updates will allow any user control over what they want to see, which has to be beneficial surely?

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The five clear benefits of CRM Software for small business

We work with numerous growing business and help them engage and manage their customer relationships, we know that companies that manage those customer relationships the best are more likely to win than those that do nothing.

This management of customer relationships is the reason why the use of modern web based CRM (Customer Relationship Management) systems has massively grown in recent years as small and growing businesses are able to adopt those technologies traditionally only open to large business thus making use of CRM Software for small business.

If you are still unsure about how CRM Software for small business could make a change to your business, here are five of the biggest benefits of a well managed and augmented CRM system.

Improved efficiency

A CRM system that can integrate with marketing and sales tools does offer significant efficiencies in replacing none joined up systems.  They allow the business to move away from having multiple spreadsheets or checklists by joining all this process into one cloud based efficient system that allows you to track, monitor and engage at every stage of the customer journey.

Better Collaboration

With having one CRM system run your sales and marketing functions you can manage the job functions in your business that allow different employees (departments) to be able to input and increase the value of the customer engagement journey through good training and better data management.

Centralising your data

We’ve written previously about how data is any growing businesses greatest asset and having that data in one place THEM being able to manage run data analysis on this allows you to learn things about and from your customer that simply wouldnt be possible.

Increased accountability

By having a central CRM system for your business you can manage every aspect of that customer relationship thereby ensuring that prospects don’t get lost on bits of paper and they of course add a layer of accountability as you will know who has done what and when thereby managing this customer lifecycle.

Better customer experience

Ultimately, for all of the benefits CRM systems provide to the businesses that use them, the biggest benefit of CRM software for small business is that their use leads to a better overall customer experience.

Customers are more easily and accurately segmented, their needs identified, and because the status of a businesses relationship with them is accurately tracked, then they can interact with them meaningfully at the right times, leading to more sales, faster sales and higher customer retention and satisfaction.

If you would like a non obligation chat with the team at GleaveMedia to understand more about our CRM offering then please get in touch through the website here.

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Gleave Media Coffee

We are four!

It maybe May the first today but here are GleaveMedia we are all about the number four, for we are celebrating four years of business.  We have had the pleasure of working with some fab clients along the way and whilst there have been highs and lows we can honestly say how really proud of the people we work for and the people we work with.  Our vision has remained the same and that is to provided solid results for businesses who want to grow.

So as it is the end of the week let the celebrations begin, here at GleaveMedia we are going to start the day the best we know how…. Coffee all round.

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responsive website

We believe in responsive web design, is your site responsive?

As a company we believe in responsive web design and were pleased that as from 21st April following changes to their search algorithm Google have said they will prioritise mobile-friendly websites. So if your website is not fully responsive to screen size, this will lead to a drop in rankings, visits etc – this means it needs to work in smart phones, tablets etc all with differing screen dimensions.

On one hand, you wonder what gives Google the right to specify what type of website you must have? However, the reality is that if you don’t have a responsive website, you’re not offering a smooth user experience and this is what they’re optimising for – they want to prioritise websites that offer the best experience. We have for some time strongly recommended all websites are built for responsive web design and as we’ve already said this means that pages adjust or “respond” according to screen size. This means that for customers on a mobile device, accessing a responsive website is a pleasure – they are more likely to visit more pages, and therefore conversions are likely yo increase. Take our site for example, the image above is taken from a smart phone, but open the site on a tablet or for that matter any internet connected device and the site will resize accordingly giving the user a seamless experience.

Google do have an online tool that you can check your website https://www.google.co.uk/webmasters/tools/mobile-friendly/ and see if its compatible, if not they also offer some helpful tips and advice so you can go about making it compatible, so their really is no excuse.

If you need help or advice in getting your site compliant, please get in touch through the website here.

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