Local Media

Category Archives:Local Media

Alistair Gleave and Mark Tyler at Exeter FM

GleaveMedia at Exeter FM

So what was I doing at Exeter FM you ask? well Jackie Dawkins of Shine Charity Recruitment and myself have been at our local radio station Exeter FM working with station owner Mark Tyler recording some sound bytes to promote our up and coming seminars and activity for the charity sector in 2011 and beyond.

We are keen supporters of charities large and small and we have collaborated with Jackie Dawkins of Shine Charity Recruitment on the  GrowMyCharity.com website. Here we want to create an independent resource for charities to refer to, we hope to provide information on events and workshops, services and products, ideas and discussions, news and contributions from people with experience of working in or for the charity sector.

We have run numerous seminars for all sorts of charities helping them getting the most out of inbound marketing, the most recent one at Seale Hayne Seminar in June 2011.

If you represent a charity we’d encourage you to visit www.GrowMyCharity.com to learn more and also sign up to the newsletter on the site so you can be first to hear of all the new seminars and presentation just for charities.

 

 

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Groupon and the very local Exeter experience

Groupon surely the ‘hot’ company of 2011 – offering daily deals straight into your inbox every day to a specific geographic area – Exeter (in my case).

Groupon became a huge success by offering big discounts at local stores such as hair dressers and car valeting, emailing the offers every day to subscribers in the geographic market, such as Exeter or London. It’s not uncommon for the offers to be bought by thousands of people, who can redeem them any time over a period of months or even a year.

This success in way created an issue as for example in my case I am registered with Groupon in Exeter BUT what happens when I am in London, do I currently receive any Groupon’s? The answer a simple no….

So how is Groupon evolving and tapping what surely is a massive market?  In simple terms they are rolling out a product called GrouponNow in the USA.  Anyone familiar with Voucher Cloud or QuidCo will know how this works, in offering deals that you are near. GrouponNow in the states takes this further by in some cases making the offers time limited.  Act now or miss out in other words.

This has got to be a great evolution of the Groupon Strategy and in using their massive subscriber base very powerful indeed, as a lover of Voucher Cloud I am very interested in how they may respond and address this encroachment into mobile territory.  For Groupon this cant come to the UK quick enough, mobile is big and has been for quote a while and Groupon need to be part of this.

 

 

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GleaveMedia in the local press #exeter #customercare

We are delighted to be able to share with you the great news that we are featured in the Exeter newspaper the Express and Echo, the story highlights our 100% focus on customers being at the heart of all we do.

“I wanted to work more with small and medium-sized enterprises (SMEs) to develop inbound marketing strategies and to focus more on getting real benefits for customers and helping their businesses grow.”

Alistair Gleave

Link to the story in the Express and Echo

So if your business needs a new look at its strategic online marketing we’d love to here from you, contact us here.

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