eBay

Category Archives:eBay

eBay and the changing passwords

You will by now have heard all about how eBay has managed to allow someone it didn’t want access to the data of its UK users, what this means is that your details that you have given to eBay are now potentially in the hands of someone else for gain or just plain pain – we may never know.  You may also have received the email from eBay telling you to change your password – make sure you do now. Also there are bound to be some dodgy links being sent encouraging you to click on, well just be sure to actually login to the ‘real eBay’ and change your password there, http://pages.ebay.co.uk/help/account/forgot-password.html.

So who’s fault was it?

We don’t know, what we do know is this is becoming increasingly common where well known sites are exploited and then you (the user) is asked to chance login details just to be on the safe side, and how do you know how many other companies are really ‘protecting’ your data? Perhaps some have leaked it already…but we didn’t find out.

So what an you do?

In simple terms not a lot, it is always good advice to regularly update and change passwords, and if you no longer have faith in an online site to keep your data secure then leave them – that is potentially the best weapon you have, if enough consumers express dissatisfaction and leave then more emphasis will be made on data security.

If you want to talk to a team that cares about your eBay experience and wants to help your business get the best out of it them please get in touch now, and we can share with your more about our eBay service.

 

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Getting your ecommerce site ready for Christmas

As we head into the busiest quarter for most ecommerce sites, you as a site owner you need to ask yourself some really pertinent questions as there is simply no point in sending traffic to a less-than-optimised website or product listing. So before you do anything else then take a good look at your website and product listings and ask yourself the following question: Would I buy from this site?

You need to be hard and honest and this is where an experienced outside team can help, asking such things like;

is your design professional enough for your business image?

do your product pages look dated?

does the copy need updating, are you actually selling each and every product?

What about your photos, if they were taken on a mobile phone – this is not good enough these days.

Does your site have any additional costs that you aren’t honest and open about?

Do you have a significant drop off at checkout?

If the answer is yes to any of these direct questions your site will be loosing business, maybe more than you are actually winning so why not take the opportunity now to get your site working as it should.  Don’t forget these days this  can include simply collecting data on a brochure download or getting new likes on your Facebook page.

The simple truth is that you need to make it easy for any potential (and returning) customer to do business with you, if you don’t they may go elsewhere.

Gleave Media are experienced ecommerce consultants and can help get your business plans sorted in time for Christmas and beyond, please get in touch here

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How to start selling on eBay

Ebay was launched way back in 1999 and is the UK’s largest online marketplace, here you can buy and sell everything from sofas to jewellery, from cars to pest control products and everything in-between. Yet we still find businesses who aren’t taking advantage of the global audience of hundreds of millions of potential buyers. Put simply with access to a massive global market you are sure to find a buyer for your products.

So the question has to be, how do you start selling on eBay and set your business up to maximise the potential from this great online sales tool???

Well you need to answer a few questions beforehand, these include

Why eBay? Have you got a product that people will actually buy at a price you are prepared to sell – don’t just take it for granted that eBay is a path to riches, it isn’t.

Do you know all the rules and regulations you need to be aware of and how you can manage and integrate this into your business? – this is where we can help.

Managing your business eBay account and keeping everything correct so the business on ebay can grow and prosper is very important, have you or a member of your staff got the time and experience to do this? – again we can help train and support your business through this tricky phase.

Finally a most importantly have your sorted out the shipping and dispatch so you can exceed your customers expectations?

GleaveMedia have worked with a considerable number of businesses to both launch themselves on eBay and enhance the profile they have to make the most out of it. We also run numerous invitation only eBay seminars If you want to find out more then please get in touch and/or add your details to our newsletter list below.

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eBay Business Training Course in Devon

We are big believers in the power of eBay to deliver great results to pretty much all online businesses and we have worked with numerous customers to get them featured and selling worldwide on this fabulous ecommerce solution.

Gleave Media has helped us learn, understand and launch a successful new side of the business.

Now for the first time we are offering a public eBay course where we will introduce the power of eBay is expanding your businesses online sales reach in an incredibly cost effective way.

At this 2 hour seminar you will learn how you can

– find new customers for your existing business
– provide a platform to launch a new business or diversify
– help you boost sales, increase profits
– help optimise your online market

All bookings are being handled by eventbrite (you can book using the form below)…if you have any specific questions or maybe way to talk more about specific ebay requirements then please contact us direct.

Previous courses of ours have focused on Social Media and a great review of the engaging style and content of your trainer Alistair Gleave comes from the video review below.

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ecommerce shopping online

Why your business should be selling using an eBay shop

eBay is a tool that pretty much every SME can and should be making use of, we know of no other ecommerce outlet that can match its reach and sales potential. Couple this with the actual cost for taking your business onto ebay and you have a winning combination.

eBay was launched in the UK in October 1999 and unsurprisingly this is the UK’s largest online marketplace

  • eBay.co.uk has over 14 million active users
  • eBay.co.uk has achieved the 10 million live listings landmark, meaning there are more than 10 million items for sale on the site at any one time
  • 40.62% of active internet users visit eBay.co.uk at least once a month (Nielsen / Netratings, February 2008)
  • eBay.co.uk has over 13,000 categories
  • eBay.co.uk’s unique audience reached 13.2 million in February 2008 (Nielsen / Netratings, February 2008)
  • eBay visitors average 1 hour 46 minutes on the site and view 225 pages per month (Nielsen / Netratings, February 2008)
  • eBay has emerged as the most popular online retailer over the Christmas period, according to figures from Nielsen Online. The site was visited by an average of 15 million Britons in both November and December 2007.
  • eBay estimates that 178,000 users run a business or use eBay as their primary or secondary source of income (eBay.co.uk data, January 2008)
  • The UK continues to grow at very strong rates, and in the process, reached an important milestone: achieving its first ever $100 million revenue quarter in Q2 05
  • GleaveMedia run numerous eBay seminars and have worked with a considerable number of businesses to both launch on eBay and enhance the profile they have to make the most out of it. If you want to find out more then please get in touch and add your details to our newsletter list below.

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    *source ebay http://pages.ebay.co.uk/aboutebay/thecompany/companyoverview.html

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    selling on ebay

    eBay thoughts and predictions for 2012

    So 2012 promises to be a great one for eBay if your business sells online then the chances are eBay should be a part of this strategy.

    So our top five predictions for 2012 are;

    1 – Top Rated Status

    This is going to be even more important to have, you don’t necessarily need this UNLESS you want to power your sales forward. There is no doubt that Top Rated Status when achieved adds alot to your sales channel on eBay.

    2 – Named Label Stores

    We think eBay will continue to get more named label stores onto the site, they succeeded with Debenhams a while back and more will follow of that we are sure.
    http://www.alistairgleave.co.uk/2009/10/debenhams-outlet-on-ebay-and-amazon/

    3 – Second Hand

    We have heard enough news reports about how people are cutting back and buying less, so why not offer them second hand, maybe you have new product that has been returned. You cant sell this as new BUT eBay gives a great market to sell as one owner?

    4 – Amazon

    I know this post is about eBay but you need to consider Amazon, it is getting more and more popular and you need to seriously consider this as a new sales channel.

    and finally 5 – don’t forget mobile

    Continued growth in mobile means you just cant forget how important catering for this market is – on ebay you cant do much about this, ebay makes the site mobile ready, just think about how you could bring it into your strategy.

    So their you go our five predictions on eBay for 2012, if you business needs help with its ebay selling then why not get in touch now to see how we can really make a difference?

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    ebaychristmasshop

    ebay Christmas Shop buying with a QR Code

    So did you ever think it would happen, a 100% online retailer opens a bricks and mortar store? Well it has happened for a  mere 5 days ebay has ventured onto a street just off London’s busiest – Oxford Street for a short run ‘pop up’ store.  In ebay’s words for those that cant face the hassle of Oxford Street, they can just pop in during those busy 5 days…

    The ebay shop is stocked with around 350 ebay bestsellers, everything from £12 bottles of SJP perfume to more expensive things like flatscreen TV’s and digital camers all bought with your smart phone.

    Of course we’ve had in recent times traditional retail brands such as Debenhams really embrace online retailing, so maybe we shouldnt be surprised on this role reversal, after all no matter the amount that people spend online – the high street is still where the majority of people are at and the they still like to touch and feel before they buy.

     

     

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    eBay shopping cart, making the ecommerce experience simpler?

    Lets make no mistake we love eBay, their is no greater tool to sell to so wide an audience for so little.  One thing that eBay has always missed the mark with it multiple basket items.  You have never been able to shop like you do for instance at Amazon adding things to your basket as you go along – a major flaw in our opinion.

    We are delighted to confirm that rolling out over the next few weeks will be eBay’s own shopping cart which will allow you to add items into your cart like for instance you can do at Amazon (or most large ecommerce sites) and check out as one purchase.  The change will be visual as you will start to see an ‘Add to basket’ button as apposed to the ‘Buy it now’ button.

    This should have been done ages ago, eBay is playing catch up in our opinion they have played with lots of other parts of the site and tweaked as they have gone on, but to leave this untill now we believe is long overdue.

    GleaveMedia are expert eBay consultants who can help your business take that first step on eBay OR improve your shop – it doesn’t matter which, we can help, contact us here.

    Why not add your details to our email list, we often email tips and tricks about ebay and social media and we DONT spam or sell the data.

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    ebay image recognition, making buying easier – possibly!

    If you already have the Amazon app you will know how easy it is to use, you simply find a product in a High Street store you like, scan the barcode and hey presto this is how much it costs on Amazon, and do you want to order? – you’re standing in the shop, no problem click this button and the product you have touched, checked out and verified in that high street store is now ordered through Amazon.

    Well eBay is taking this further having just announced that they are to add an image recognition tool to its mobile apps by the end of this year, what does this mean for all of us with the mobile app?

    In simple terms as we see it you could take a picture of say a pair of shoes and then the app will recognise the product and use it to instantly scour the eBay site for the product….. No need to scan the barcode as with Amazon, just take a picture and the mobile image recognition software would ‘recognise’ clothes or goods, then use that information as what it thinks is the most appropriate search term within eBay, instantly bringing up auctions with similar images.  Again you could then order and checkout as you go.

    For an already embattled High Street this means that the power really is in shoppers hands, you could walk and scan and compile a shopping list with the High Street picking up all the fixed costs for your online shopping and actually order online where potentially it is likely to be cheaper.

    How should the High Street respond? Well i think one of the key things (amongst many) needed to be done is to concentrate on the overall shopping experience. Stores need to have keen helpful staff who provide a great experience, let you touch and feel the products and make you feel valued as a customer.

    Without a doubt competition is fierce and its getting fiercer it will be interesting to see who can rise to the challenge and which retailers fail?

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    Managing your bad eBayer’s with the Banned Bidder list

    Unfortunately on eBay you do get people who for want of a better wording ‘try it on’ you know the sort – you sell and despatch the product the same day YET they come back and complain or raise a dispute over something minor.

    Now don’t get me wrong if your eBay shop isn’t up to scratch and/or the product is poor then the user is quite correct to query the transaction – but what happens if it isn’t, what do you do if you have superb customer service and this still leaves the odd bad apple.

    Well ebay has a great little feature called the banned bidders list, here you can easily prevent people coming back to bid on any of your items again. If you are worried about using this, think of it as your duty and don’t be afraid to eliminate the odd customer who’s not worth the time and effort.

    To talk about an eBay shop for your business or how you can manage your stock list on this FANTASTIC worldwide eCommerce site, reaching a new customer base you’ve never even dreamed of then Contact Us now.

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