Author Archives: GleaveMedia

Search Engine Optimization Exeter

How long do SEO results take to show?

Often for a new client the conversation quickly moves onto when they will appear on the first page of Google, a very difficult question to answer and one we use to raise a number of really important points about Search Engine Optimisation and the service we provide, here are a few headlines we usually run through;

You need to give any SEO time

There are over 354 million websites on the internet today and whenever a new website is added to the web it is uploaded to what is called a web server. The site will then sit and wait for a search engine such as Google or Bing to find it on the server it sits and then index it. We use the analogy of the Internet as a library and your site being a new book on a shelf in that library. So when your site is found by a search engine it will then go through as much of your site as it can indexing all your information so it can then place your site, on one of the pages of the internet. With more than 25 million sites being added a year, it does take a while until the search engine is even able to find your site. A client shouldn’t be worried that when they type the site into search engine nothing comes up for a few weeks or months, so long as you (and us) are working on your search engine strategy when you are indexed it will be for the right phrases and strongly.

A lot of work goes into any SEO strategy

Website is built and live on the internet and your site is indexed, so that it isn’t it? Well no, we’ve only just started as building good SEO is part of an ongoing process that should be part of your online marketing strategy. Once you’ve been indexed by the likes of Bing and Google they won’t be back unless you give them reason to do so. Your site needs content that not only brings the search engine snack but also the user back to your website. So as part of your strategy what should you be monitoring and watching, well here are some to consider:

Visitors to your site, how many and what are they doing?

Surely the most important thing for your website is visitors , how many are you getting and from which sources are they coming from, how many pages are they looking at and how ling are they on the site for. If this number falls then we need to make changes, this is part of the ongoing service that Gleave Media provide, working with with clients to ensure they can/are listed on the first page of a search engine for the given key phrases of their business.

Keyphrases, you have heard of these right?

I am sure you will have heard of the phrase ‘Content is King’? In SEO this is even more important as great content not only attracts traffic to your site but also guides the user through it. THe content and key phrases used are what guides a search engine to your site, so make sure your content is rich with these keywords. Gleave Media use a number of tools to help determine what are great keywords for your business and to support this we offer all our clients ongoing monthly plans in which we track and report on all these results on a monthly basis making any updates and changes as necessary.

There is so much more to Search Engine Optimisation and this is just a taster of what we offer to help you understand the complex world of SEO. If you want to help guide your business and talk further about your online marketing strategy then please get in touch using our contact form.

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ecommerce shopping online

Why your business should be selling using an eBay shop

eBay is a tool that pretty much every SME can and should be making use of, we know of no other ecommerce outlet that can match its reach and sales potential. Couple this with the actual cost for taking your business onto ebay and you have a winning combination.

eBay was launched in the UK in October 1999 and unsurprisingly this is the UK’s largest online marketplace

  • eBay.co.uk has over 14 million active users
  • eBay.co.uk has achieved the 10 million live listings landmark, meaning there are more than 10 million items for sale on the site at any one time
  • 40.62% of active internet users visit eBay.co.uk at least once a month (Nielsen / Netratings, February 2008)
  • eBay.co.uk has over 13,000 categories
  • eBay.co.uk’s unique audience reached 13.2 million in February 2008 (Nielsen / Netratings, February 2008)
  • eBay visitors average 1 hour 46 minutes on the site and view 225 pages per month (Nielsen / Netratings, February 2008)
  • eBay has emerged as the most popular online retailer over the Christmas period, according to figures from Nielsen Online. The site was visited by an average of 15 million Britons in both November and December 2007.
  • eBay estimates that 178,000 users run a business or use eBay as their primary or secondary source of income (eBay.co.uk data, January 2008)
  • The UK continues to grow at very strong rates, and in the process, reached an important milestone: achieving its first ever $100 million revenue quarter in Q2 05
  • GleaveMedia run numerous eBay seminars and have worked with a considerable number of businesses to both launch on eBay and enhance the profile they have to make the most out of it. If you want to find out more then please get in touch and add your details to our newsletter list below.

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    *source ebay http://pages.ebay.co.uk/aboutebay/thecompany/companyoverview.html

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    Facebook marketing

    So is your business on the world biggest Social Network? With over 845 million monthly active users can you afford not to be is the real question you should be asking….

    We have worked with many businesses to enhance their presence on facebook, that maybe through twitter and facebook training of the marketing team to actually running the business on facebook, whatever the need I am sure we can help…

    Some Facebook stats direct from Facebook themselves..

  • Facebook had 845 million monthly active users at the end of December 2011.
  • Approximately 80% of the monthly active users are outside the U.S. and Canada.
  • Facebook had 483 million daily active users on average in December 2011.
  • Facebook had more than 425 million monthly active users who used Facebook mobile products in December 2011.
  • Facebook is available in more than 70 languages.
  • .

    So if you want your business to make the most of this amazing social tool, why not get in touch and see how the professional and flexible team at Gleave Media can make a real difference to your business get in touch here.

    Why not check us out on Facebook here facebook.com/gleavemedia don’t forget to click LIKE at the top of the page.

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    QR Codes for an Estate Agent

    QR Codes for an Estate Agent

    During our travels around the UK we come across lots of interesting uses of technology, perhaps the most catching of recent times has been the use of QR codes by estate agents.

    The estate agency business traditionally produces lots of property details nicely printed to hand out to prospective tenants. I would second guess that lots of these are simply wasted, ripped up, scribbled on or simply thrown away. So how does technology help this, well for this business the lettings listing are accessible by QR code, no printed media at all and they are shared on the window (as in the photo) and all printed media, newspaper adverts etc etc. Scan the QR code with your mobile and you get the latest letting listings, no printing and 100% up-to-date AND you can then embed calls to action, enquiry forms etc making a seamless enquiry portal.

    This is very much a ‘win win’ for the business and the consumer;

    Save costs – cutting down dramatically on printed media

    Environmental benefits – far less paper is used/wasted

    Embrace consumer demand – the listing is delivered to the consumers mobile, is always fully up-to-date

    Differentiates you from your competitors – yes are your competitors churning out the endless lists and when a potential client contacts them, go ‘sorry that one has gone’ etc etc

    Smarter way of working – embracing new technology and changing working practices for the better has to be a good thing doesnt it?

    So if your business needs a different look on its Online Marketing why not give us a try, we have numerous satisfied customers and love working with proactive businesses, please get in touch here.

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    selling on ebay

    eBay thoughts and predictions for 2012

    So 2012 promises to be a great one for eBay if your business sells online then the chances are eBay should be a part of this strategy.

    So our top five predictions for 2012 are;

    1 – Top Rated Status

    This is going to be even more important to have, you don’t necessarily need this UNLESS you want to power your sales forward. There is no doubt that Top Rated Status when achieved adds alot to your sales channel on eBay.

    2 – Named Label Stores

    We think eBay will continue to get more named label stores onto the site, they succeeded with Debenhams a while back and more will follow of that we are sure.
    http://www.alistairgleave.co.uk/2009/10/debenhams-outlet-on-ebay-and-amazon/

    3 – Second Hand

    We have heard enough news reports about how people are cutting back and buying less, so why not offer them second hand, maybe you have new product that has been returned. You cant sell this as new BUT eBay gives a great market to sell as one owner?

    4 – Amazon

    I know this post is about eBay but you need to consider Amazon, it is getting more and more popular and you need to seriously consider this as a new sales channel.

    and finally 5 – don’t forget mobile

    Continued growth in mobile means you just cant forget how important catering for this market is – on ebay you cant do much about this, ebay makes the site mobile ready, just think about how you could bring it into your strategy.

    So their you go our five predictions on eBay for 2012, if you business needs help with its ebay selling then why not get in touch now to see how we can really make a difference?

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    ebaychristmasshop

    ebay Christmas Shop buying with a QR Code

    So did you ever think it would happen, a 100% online retailer opens a bricks and mortar store? Well it has happened for a  mere 5 days ebay has ventured onto a street just off London’s busiest – Oxford Street for a short run ‘pop up’ store.  In ebay’s words for those that cant face the hassle of Oxford Street, they can just pop in during those busy 5 days…

    The ebay shop is stocked with around 350 ebay bestsellers, everything from £12 bottles of SJP perfume to more expensive things like flatscreen TV’s and digital camers all bought with your smart phone.

    Of course we’ve had in recent times traditional retail brands such as Debenhams really embrace online retailing, so maybe we shouldnt be surprised on this role reversal, after all no matter the amount that people spend online – the high street is still where the majority of people are at and the they still like to touch and feel before they buy.

     

     

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    Groupon_4C_without_tagline

    Groupon Vouchers are they good or bad for business?

    Daily Deals from Groupon we love it, every day you get an email promoting that deal of the day as well as a few others that ‘may’ be of interest to you, these are from local businesses in your area and generally have huge savings of 50%+.

    So popular is Groupon that is has been floated on the stock exchange and is worth around $10 billion,  it literally is THAT popular.

    The principal idea behind the site is that Groupon delivers lots of new customer to local businesses, in return the local business offers a substantial discount to Groupon subscribers.  Everyone is a winner, the business gets lots of new customers, the customers get a great discount and Groupon takes a % of the sale.

    If you are thinking of moving your business offers onto Groupon beware as there’s an issue with this type of customer and that is to do with the quality of the customer the local business gets.  The deal is so great that the customer is just buying the price NOT the service, for example an Oven clean that normally is £99 on Groupon is £29 a massive saving, but how likely are you to return to that business and pay full price next time?

    Just this week a massive ‘issue’ has been highlighted when this Bakers offers were too successful – read the article from the Daily Mail here.

    Also something that is often overlooked is the upsell potential, a week or so ago the national Groupon was Premier League tickets to Fulham vs Bolton for just £15 (684 people purchased this) all the add ons that go with football, program, burger, coffee etc will all be at full price AND Fulham will have the data to market future offers to

    So does your business have the opportunity to upsell or add value offer everything at ridiculously cheap prices…and you get ridiculously cheap customers.

    Think about that the next time you want to go ‘as cheap as possible’!

    Who will ONLY buy if you offer the absolute lowest price.

    For honest Internet Consultancy and development, speak to the team that has been around the internet since 1999, you can contact us here.

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    Social Media Seminar for Charities in Bristol

    On Friday I presented another of our Social Media and inbound marketing seminars for Charities, this time at Milstead Langdon’s offices in Bristol.  The topic was Inbound Marketing for Charities and was a full on session with discussion, interaction and input from the Charities in Bristol who attended.

    We had a really varied group of charities attend which is always good as we can then ensure a lively debate on all the topics we cover, every time I speak at one of these events I am really amazed by the diverse charity sector in the South West.

    a few comments from our Bristol Charity Seminar

    very good and very relevant for our charity at this time

    ‘very good – well pitched for my level’

    really interesting thanks

    We have one more seminar this year for Charities who want to Supercharge their Social Media Strategy, so if you thank that is your charity then please book using the Eventbrite form below.

     

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    Shopping Centre

    Safe Online Shopping for Christmas

    In the run up to Christmas , this is the busiest time for ecommerce retailers as we all like to shop and browse from home or work (on break time !) Indeed Cyber Monday, the day when ecommerce sites are predicted to be the busiest is this year on Monday 28th November.

    I often come across some people who are worried about providing their personal information online in particular credit card details. So if you are concerned I have 6 top tips to help you stay safe online;

    What is the site Name?

    We would always check the website spelling and the URL, quite often scam sites will use a URL which is very similar to the actual brand/business you want.

    Are there any site reviews?

    This is one we love, why not Google the company name and see what comes up, you can guarantee unless it is a new business someone somewhere will have had something to say about the business, good or bad.

    What is the contact address?

    If a site doesn’t have an actual postal address on it, and I don’t mean a PO Box don’t use them – simple, for me if they want my address but won’t give me theirs I ask myself what are they trying to hide?

    Look for the Padlock or secure way of paying

    When you come to pay for your items, check that the website has a secure way of paying either on the site or by third party – PayPal, SagePay etc…. When you complete the form with your details the web address should change to be ‘https://’ – the S signifies its secure, and you should have a padlock symbol.

    Use your head when paying

    If you order is over £100 then pay by Credit Card simply because you are protected by section 75 of the Consumer Credit Act (1974) and this give you as the consumer significant protection if there is a problem. If the order is under £100 then use Visa so again in the unlikely event of a problem you can use the Visa chargeback plan.

    Keep the Receipt

    When you have paid, keep the proof – setup a separate folder in your email for the confirmation of order emails

    Follow these tips and they should help you avoid the scammer and shop happily and safely online.

    When you have paid, keep the proof – setup a separate folder in your email for the confirmation of order emails.

    Follow these tips and I don’t think you will go far wrong, don’t forget though the golden rule – if an offer sounds too good to be true it probably is!!!

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    Social Media Training in Exeter for Charities

    Communicating your cause is crucial to your charity’s development and these days you need to be making best use of Social Media.

    You may have got  a facebook page and a Twitter account or even signed up to Google + – how are you going to incorporate this in your fundraising/communication strategy and really make it work for your charity?

    Social Media is growing at an amazing rate and this Masterclass will help you build your knowledge and develop your skills.

    Places are limited as this will be a very hands-on workshop and free WiFi is available for all delegates.

    As with all our training seminars, interaction and participation are encouraged and we welcome all charities who want to learn how to make better use of these new media technologies in a fun and challenging way.

    A few testimonials:

    ‘Alistair’s concise approach to social media awareness & exposure within the third sector, coupled with his underlying knowledge of the strategies required by charities to succeed make him an interesting and informative speaker on the subject.’

    Ashley Wyeth, Corporate, St Loye’s Foundation

    Had a brilliant time and have got some really good ideas to share with other charities

    Holly, Headway Devon

     

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