Author Archives: GleaveMedia

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Groupon Vouchers are they good or bad for business?

Daily Deals from Groupon we love it, every day you get an email promoting that deal of the day as well as a few others that ‘may’ be of interest to you, these are from local businesses in your area and generally have huge savings of 50%+.

So popular is Groupon that is has been floated on the stock exchange and is worth around $10 billion,  it literally is THAT popular.

The principal idea behind the site is that Groupon delivers lots of new customer to local businesses, in return the local business offers a substantial discount to Groupon subscribers.  Everyone is a winner, the business gets lots of new customers, the customers get a great discount and Groupon takes a % of the sale.

If you are thinking of moving your business offers onto Groupon beware as there’s an issue with this type of customer and that is to do with the quality of the customer the local business gets.  The deal is so great that the customer is just buying the price NOT the service, for example an Oven clean that normally is £99 on Groupon is £29 a massive saving, but how likely are you to return to that business and pay full price next time?

Just this week a massive ‘issue’ has been highlighted when this Bakers offers were too successful – read the article from the Daily Mail here.

Also something that is often overlooked is the upsell potential, a week or so ago the national Groupon was Premier League tickets to Fulham vs Bolton for just £15 (684 people purchased this) all the add ons that go with football, program, burger, coffee etc will all be at full price AND Fulham will have the data to market future offers to

So does your business have the opportunity to upsell or add value offer everything at ridiculously cheap prices…and you get ridiculously cheap customers.

Think about that the next time you want to go ‘as cheap as possible’!

Who will ONLY buy if you offer the absolute lowest price.

For honest Internet Consultancy and development, speak to the team that has been around the internet since 1999, you can contact us here.

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Social Media Seminar for Charities in Bristol

On Friday I presented another of our Social Media and inbound marketing seminars for Charities, this time at Milstead Langdon’s offices in Bristol.  The topic was Inbound Marketing for Charities and was a full on session with discussion, interaction and input from the Charities in Bristol who attended.

We had a really varied group of charities attend which is always good as we can then ensure a lively debate on all the topics we cover, every time I speak at one of these events I am really amazed by the diverse charity sector in the South West.

a few comments from our Bristol Charity Seminar

very good and very relevant for our charity at this time

‘very good – well pitched for my level’

really interesting thanks

We have one more seminar this year for Charities who want to Supercharge their Social Media Strategy, so if you thank that is your charity then please book using the Eventbrite form below.

 

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Shopping Centre

Safe Online Shopping for Christmas

In the run up to Christmas , this is the busiest time for ecommerce retailers as we all like to shop and browse from home or work (on break time !) Indeed Cyber Monday, the day when ecommerce sites are predicted to be the busiest is this year on Monday 28th November.

I often come across some people who are worried about providing their personal information online in particular credit card details. So if you are concerned I have 6 top tips to help you stay safe online;

What is the site Name?

We would always check the website spelling and the URL, quite often scam sites will use a URL which is very similar to the actual brand/business you want.

Are there any site reviews?

This is one we love, why not Google the company name and see what comes up, you can guarantee unless it is a new business someone somewhere will have had something to say about the business, good or bad.

What is the contact address?

If a site doesn’t have an actual postal address on it, and I don’t mean a PO Box don’t use them – simple, for me if they want my address but won’t give me theirs I ask myself what are they trying to hide?

Look for the Padlock or secure way of paying

When you come to pay for your items, check that the website has a secure way of paying either on the site or by third party – PayPal, SagePay etc…. When you complete the form with your details the web address should change to be ‘https://’ – the S signifies its secure, and you should have a padlock symbol.

Use your head when paying

If you order is over £100 then pay by Credit Card simply because you are protected by section 75 of the Consumer Credit Act (1974) and this give you as the consumer significant protection if there is a problem. If the order is under £100 then use Visa so again in the unlikely event of a problem you can use the Visa chargeback plan.

Keep the Receipt

When you have paid, keep the proof – setup a separate folder in your email for the confirmation of order emails

Follow these tips and they should help you avoid the scammer and shop happily and safely online.

When you have paid, keep the proof – setup a separate folder in your email for the confirmation of order emails.

Follow these tips and I don’t think you will go far wrong, don’t forget though the golden rule – if an offer sounds too good to be true it probably is!!!

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Social Media Training in Exeter for Charities

Communicating your cause is crucial to your charity’s development and these days you need to be making best use of Social Media.

You may have got  a facebook page and a Twitter account or even signed up to Google + – how are you going to incorporate this in your fundraising/communication strategy and really make it work for your charity?

Social Media is growing at an amazing rate and this Masterclass will help you build your knowledge and develop your skills.

Places are limited as this will be a very hands-on workshop and free WiFi is available for all delegates.

As with all our training seminars, interaction and participation are encouraged and we welcome all charities who want to learn how to make better use of these new media technologies in a fun and challenging way.

A few testimonials:

‘Alistair’s concise approach to social media awareness & exposure within the third sector, coupled with his underlying knowledge of the strategies required by charities to succeed make him an interesting and informative speaker on the subject.’

Ashley Wyeth, Corporate, St Loye’s Foundation

Had a brilliant time and have got some really good ideas to share with other charities

Holly, Headway Devon

 

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eBay shopping cart, making the ecommerce experience simpler?

Lets make no mistake we love eBay, their is no greater tool to sell to so wide an audience for so little.  One thing that eBay has always missed the mark with it multiple basket items.  You have never been able to shop like you do for instance at Amazon adding things to your basket as you go along – a major flaw in our opinion.

We are delighted to confirm that rolling out over the next few weeks will be eBay’s own shopping cart which will allow you to add items into your cart like for instance you can do at Amazon (or most large ecommerce sites) and check out as one purchase.  The change will be visual as you will start to see an ‘Add to basket’ button as apposed to the ‘Buy it now’ button.

This should have been done ages ago, eBay is playing catch up in our opinion they have played with lots of other parts of the site and tweaked as they have gone on, but to leave this untill now we believe is long overdue.

GleaveMedia are expert eBay consultants who can help your business take that first step on eBay OR improve your shop – it doesn’t matter which, we can help, contact us here.

Why not add your details to our email list, we often email tips and tricks about ebay and social media and we DONT spam or sell the data.

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Contract Cleaning Exeter

New website for Exeter Contract Cleaning Company

We are delighted to have been chosen to develop the new website for Exeter Cleaning Company, Elite Cleaning Devon who have been cleaning offices, shops and business premises throughout Devon for over twenty years.

Elite Cleaning have a team of carefully trained cleaning staff and supervisors who understand the importance of clean premises for staff health, safety and morale and also to create excellent first impressions for your business or to help accelerate the sale or rental of a property.

We replaced the old website they had with a far more SEO focused solution, that is both easy to use and manage but also allows the customer to manage the site themselves.

You can view the website here http://www.elitecleaningdevon.co.uk

GleaveMedia don’t hide behind any geek speak when building and developing any web solution, all sites are delivered with full training and support so our customers know how to make best use of the site to gain relevant traffic.  If you want a new and fresh approach to website development that actually works for your business please contact us here.

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ebay image recognition, making buying easier – possibly!

If you already have the Amazon app you will know how easy it is to use, you simply find a product in a High Street store you like, scan the barcode and hey presto this is how much it costs on Amazon, and do you want to order? – you’re standing in the shop, no problem click this button and the product you have touched, checked out and verified in that high street store is now ordered through Amazon.

Well eBay is taking this further having just announced that they are to add an image recognition tool to its mobile apps by the end of this year, what does this mean for all of us with the mobile app?

In simple terms as we see it you could take a picture of say a pair of shoes and then the app will recognise the product and use it to instantly scour the eBay site for the product….. No need to scan the barcode as with Amazon, just take a picture and the mobile image recognition software would ‘recognise’ clothes or goods, then use that information as what it thinks is the most appropriate search term within eBay, instantly bringing up auctions with similar images.  Again you could then order and checkout as you go.

For an already embattled High Street this means that the power really is in shoppers hands, you could walk and scan and compile a shopping list with the High Street picking up all the fixed costs for your online shopping and actually order online where potentially it is likely to be cheaper.

How should the High Street respond? Well i think one of the key things (amongst many) needed to be done is to concentrate on the overall shopping experience. Stores need to have keen helpful staff who provide a great experience, let you touch and feel the products and make you feel valued as a customer.

Without a doubt competition is fierce and its getting fiercer it will be interesting to see who can rise to the challenge and which retailers fail?

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Social Media Seminar for Charities in Bristol

Well we are at it again, this time a new Social Media Seminar just for Charities in Bristol. This is another of our free online marketing seminars, this one held on 18th November at Milsted Langdon’s Offices in Bristol .

The seminar will give an insight into how social networking can help Charities to:

  • Communicate your cause
  • Increase your following
  • Interact with the community
  • Improve your fundraising
  • Increase your volunteer base

As with all our training seminars, interaction and participation are encouraged and we welcome all charities who want to learn how to make better use of these new media technologies in a fun and challenging way.

A few testimonials:

I’ve learning how to use my Twitter account more effectively – Philip King, Devon Air Ambulance

Had a brilliant time and have got some really good ideas to share with other charities‘ – Holly, Headway Devon

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QR Codes for First Great Western

QR Codes for First Great Western spotted at Newton Abbot Train Station

So you know things are going mainstream when you are about to board a train and you see a poster from First Great Western advertising the ability to get the timetables for a required trainline all by a QR code.  Just check out the photo, all you do is scan the code and her presto the timetable is on your mobile.

We love QR Codes, and enjoy seeing great new ways they are being used – the way First Great Western use them here, surely is a `win win`, the passenger gets the timetable on their mobile device and FGW deliver the info and also hopefully have to print less timetables, thus saving money and the environment – and that gets our vote.

If your business needs new ways to promote its products and services then why not give GleaveMedia a try?  We specialize in delivering innovative solutions that drive traffic to your website,  we will give you the tools and train your staff to help your business to reach its full potential.

Whatever you want your business to achieve online, then we have the skills and resources to help you exceed those targets.

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Alistair Gleave and Mark Tyler at Exeter FM

GleaveMedia at Exeter FM

So what was I doing at Exeter FM you ask? well Jackie Dawkins of Shine Charity Recruitment and myself have been at our local radio station Exeter FM working with station owner Mark Tyler recording some sound bytes to promote our up and coming seminars and activity for the charity sector in 2011 and beyond.

We are keen supporters of charities large and small and we have collaborated with Jackie Dawkins of Shine Charity Recruitment on the  GrowMyCharity.com website. Here we want to create an independent resource for charities to refer to, we hope to provide information on events and workshops, services and products, ideas and discussions, news and contributions from people with experience of working in or for the charity sector.

We have run numerous seminars for all sorts of charities helping them getting the most out of inbound marketing, the most recent one at Seale Hayne Seminar in June 2011.

If you represent a charity we’d encourage you to visit www.GrowMyCharity.com to learn more and also sign up to the newsletter on the site so you can be first to hear of all the new seminars and presentation just for charities.

 

 

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