Author Archives: GleaveMedia

three top tips for content writing for search engines

Writing content so it your site can be indexed correctly is an art in itself, these are our three top tips for content writing for search engines.

Find your correct keyword and make sure you use it

Be sure to select a relevant key phrase so this can be the primary keyword for your blog post or news release. Keywords are the words or phrases that your website target audience uses when searching for any information about your business online, so with this in mind you need to ensure that you find the most appropriate keyword for the content you are creating and then include this in the headline of the article.

Be specific in your headline

A headline that clearly and accurately summarizes the content of the article will tell readers what the article is about and consequently search engines will then be able to rank a piece higher if it sees the headline supports that specific content. So with this in mind make sure you use specific description like “three top tips for content writing for search engines” not just “content for SEO”.

Remove any and all unnecessary words

Please remember that any additional words are likely to confuse search engines so avoid none meaning words un titles unless it is an absolute necessity as simply said the natural flow of a title is important for search engines as it is for readers of your article, also ensure to include anything that may specifically differentiate you from the competition, things like your location, made in the UK, family owned business; these all help make you stand out and give you a clear differentiator.

So there you have have it three top tips for wiring search engine friendly content, do bear in mind there is a considerable amount more to take into account and if the team at Gleave Media can help your business be found online then please get in touch here, we’d love to hear from you.

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eBay Business Training Course in Devon

We are big believers in the power of eBay to deliver great results to pretty much all online businesses and we have worked with numerous customers to get them featured and selling worldwide on this fabulous ecommerce solution.

Gleave Media has helped us learn, understand and launch a successful new side of the business.

Now for the first time we are offering a public eBay course where we will introduce the power of eBay is expanding your businesses online sales reach in an incredibly cost effective way.

At this 2 hour seminar you will learn how you can

– find new customers for your existing business
– provide a platform to launch a new business or diversify
– help you boost sales, increase profits
– help optimise your online market

All bookings are being handled by eventbrite (you can book using the form below)…if you have any specific questions or maybe way to talk more about specific ebay requirements then please contact us direct.

Previous courses of ours have focused on Social Media and a great review of the engaging style and content of your trainer Alistair Gleave comes from the video review below.

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Firefox now Europe’s chosen browser

Well it had to happen sooner rather than later – Internet Explorer is no longer the most used browser in mainland Europe, we have Firefox taking the lead for the first time.

According to figures from website stats firm Statcounter they show that the gap between the two browsers started really got closer in March ’10. The real winner in these figures has been the rise of Google’s browser Chrome which ended 2010 with 10% more market share having taken 7.32% off Internet Explorer, according to StatCounter’s figures.

As you may expect Internet Explorer is dominant in the US with 48.92% of the market and it has to be said probably the principle reason for its decline in Europe has a lot to do with the browser options Microsoft is forced to include in the European copies of Windows where a user has a choice of browser rather than default to Internet Explorer. Other stats recorders see a similar rise for Google’s Chrome so maybe other factors are at play here, for instance Google’s heavy offline promotion of Chrome – who remembers the adverts on Train Station billboards?

These figures can only be seen as a snapshot, a user may well have 2 or 3 browsers they use and no particular favourite, it does show the market is healthy and ever changing.

So which browser do you use and why?

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Business Social Media Strategy

You can find content in all sorts of great areas and this is a really interesting video clip on Seth Godin’s reply about business social media strategy. He summarizes where he feels most businesses are going wrong by focusing on getting more network connections, instead of focusing on developing meaningful and long-term partnerships.

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How to get the best out of your Email Marketing

Promoting your business by email marketing is a powerful form of direct marketing, you can communicate quickly, effectively and very cost effectively to all your groups of customers and prospects at a time of your choosing.

Any email marketing needs to be planned with real care so it can be interesting and most of all relevant to your recipients, so here are our top tips to get the best out of your email marketing campaigns.

1. Targeting
The whole point of email marketing is to target the right people so your message can go direct to a user who is interested in what you are offering. You need to bear in mind that unsolicited emails or spam is illegal and server side software often filters these out so they are wasted email anyway. A user will usually always delete an email that is unsolicited and irrelevant but an email to a customer or prospect who has agreed to receive your message is far more valuable to you as a business.

2. Keep it relevant
A number of companies have large email databases of customers and prospects so it is worth analysing what you know about this list, how recent is the data for example? Can you sort the data into categories – you do this so you can ensure you send a relevant email to the relevant category.

3. Opt in for your emails
We have already said that it is illegal to send unsolicited emails anybody receiving junk email, spam or stuff they didn’t ask for is not going to wax lyrically about you and your business, so why not check or ask every now and then if they are happy to still receive your email? Of course ensure your site has the option to sign any user up – this one for example you can sign up on the side menu OR at the bottom of this post, please do!

4. Give people a reason to sign up
Following on from the last point, sign up to our email list and we will just update you with all that is relevant in Email Marketing, Social Media and Online for your business. For your business an incentive may well be a special discount, you let people know first on email maybe or something exclusive just to this email list. When you make offers available on an exclusive basis you will see viewing and click through rates higher than normal straight ‘brochure emails’.

5. Growing your email lists
If you run regular email campaign then don’t miss opportunities to add new people to your list when you have new marketing material, ask people if its ok to send them an email, if you create content for your website then add an email sign up on the post (as is on this one). Your website is one of the most powerful (and easy) ways to collect data so use it and remember to mention the benefits or reasons to signup up to your email list.

6. Creating the email newsletter
You need to use a good strong and flexible email marketing system that allows professional looking email to be created. We use our own system mailPDQ and you can find out more on the link.

This email marketing system allows easy customization, targeting of category groups and scheduling of emails amongst others, if you want a free demo please let us know.

When creating the email these are three key points to bear in mind:

a) make it interesting and relevant
b) customize the message for the audience
c) include the opportunity to record clicks through to the content on your website

Also make sure the business phone number is available if possible so people have a number of ways to contact you. Finally the opportunity unsubscribe needs to be on every email, mailPDQ has this as default so you cannot send any future email again to anyone who has unsubscribed.

7. Make it engaging
Anyone will only read something and act on an email that interests them so keep yours engaging by tailoring it to your audience. You could even even split test your email to see which one works best. So how do you make your email engaging?

a) get the best subject line that attracts attention, many readers will decide whether to read just by the subject line, so put some thought into and dont go wild and wacky as this subject line can still get picked up by spam filters – no the greatest ever etc etc…
b) get to the point, waffle is terrible in conversation so why put it in your email newsletter?
c) offer benefits, we have mentioned earlier about special benefits to email subscribers, what can you offer?
d) how often do you send? only send when you have something interesting and relevant.

8. Monitor and follow up
All email newsletters/campaigns should be monitored and follow up else how will you improve next time? You also monitor to make sure your time spent creating everything is worhtwhile so make sure you record views and click throughs, maybe also the best groups of data that respond to the best message? This way you can improve the next email and make it even more engaging.

So here you have it, our top 8 tips to get the best out of your email marketing, to find out more about the email system we run then please contact us here for more information.

Please sign up to our email list using the form below and we will keep you uptodate with all that is relevant in Email Marketing, Social Media and Online for your business.

Thank you,




Taken from a presentation delivered by us at Newton Abbot Chamber of Commerce – April 2012

Our email marketing system is called mailPDQ and you can visit its site on this link.

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LinkedIN

Using the LinkedIN Follow Company button

LinkedIN often referred to as the ‘Professionals facebook’ has branched out more and more since its IPO in early 2011. One of these key developments is bringing together people who work with OR who want to follow what a specific company posts. So with this in mind in February 2012 the LinkedIN Follow Company button was launched, this basically gives the ability for a company to add this button to their website, making it easier for any consumer on the web to begin following companies of interest, on LinkedIn.

You can check out ours on the navigation menu on the right hand side OR you can check out GleaveMedia on LinkedIN – don’t forget to click follow .

So how does it work?

Click on the Follow Company button and, as long as the user is logged into LinkedIn, they will automatically “follow” the company. If they are not logged on, a box will appear asking for the user’s LinkedIN details so they just type those in and they will automatically begin to follow the company.

Companies will then be able to engage directly with you from their Company Page on LinkedIn and through any status updates they post. These status updates will appear on your LinkedIN homepage.

Why would I follow a company on LinkedIN?

Whether you are looking to stay up-to-date on company news, career opportunities or industry trends, following companies on LinkedIn is a great and easy way to gain insights and stay connected.

Useful links

GleaveMedia on LinkedIN

And to get your follow company button head over to the linkedIN developer portal here.
https://developer.linkedin.com/follow-company

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Social Media Consulting for Business

Social Media for Business

Social media is not just about technology, whether you have the latest iPhone or Google Gingerbread on your phone! It is about building relationships and conversations with your customers and brand advocates, widening the audience for your message. We have been immersed in the Internet since 1999 and we bring this experience to bear with all the customers we work with.

Every business is unique in the social media training challenges presented, you may already have some accounts and experience or a defined idea of what they want to achieve. Either way we believe in delivering bespoke training programs that will help solve the problems and issues you face. If you have previous experience of social media or are looking to get far more advanced you can rest assured that we’ll develop a workshop that is uniquely matched to your needs.

So how does the service we offer work and why should you use us?

The consultancy and training courses have been developed to help your business understand the theories behind and the upfront reality of social media as well as the best ways for you to get the right solution and way forward. This may be one on one training or a group of team members who need help and guidance establishing your company standing in this confusing area. We can help by working directly with your sales or marketing team as our training is tailored to your business and provides key help into the best way for integrating social media into your overall marketing and communication strategy

Check out our testimonials .

An idea of training areas that can be covered could be;

  • Engaging your audiences and creating communities
  • Monitoring what people are saying about your business and brand online
  • How online PR and social media fit with the other marketing of your business
  • How to create relevant groups in social networks
  • Creating winning content that gets you web traffic
  • Managing the negative side of social media
  • Building your business an overall social media marketing strategy
  • A key understanding of social media ethics and best practice in these areas
  • Individual training on tools such as Facebook, Twitter and LinkedIn
  • Running a successful blog, what to do and how to do it
  • “Well done Gleave Media – you have proved yourselves to be a quality and reliable new media resource. You have a very ‘hands on’ approach to the intricate world of Online Marketing which is both necessary and appreciated. A real sense of support was offered when we didnt know our way through this modern minefield, please keep it up!”
    Major South West Trade Product Supplier

    To find out more details and a no obligation chat then please get in touch here.

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    Search Engine Optimization Exeter

    How long do SEO results take to show?

    Often for a new client the conversation quickly moves onto when they will appear on the first page of Google, a very difficult question to answer and one we use to raise a number of really important points about Search Engine Optimisation and the service we provide, here are a few headlines we usually run through;

    You need to give any SEO time

    There are over 354 million websites on the internet today and whenever a new website is added to the web it is uploaded to what is called a web server. The site will then sit and wait for a search engine such as Google or Bing to find it on the server it sits and then index it. We use the analogy of the Internet as a library and your site being a new book on a shelf in that library. So when your site is found by a search engine it will then go through as much of your site as it can indexing all your information so it can then place your site, on one of the pages of the internet. With more than 25 million sites being added a year, it does take a while until the search engine is even able to find your site. A client shouldn’t be worried that when they type the site into search engine nothing comes up for a few weeks or months, so long as you (and us) are working on your search engine strategy when you are indexed it will be for the right phrases and strongly.

    A lot of work goes into any SEO strategy

    Website is built and live on the internet and your site is indexed, so that it isn’t it? Well no, we’ve only just started as building good SEO is part of an ongoing process that should be part of your online marketing strategy. Once you’ve been indexed by the likes of Bing and Google they won’t be back unless you give them reason to do so. Your site needs content that not only brings the search engine snack but also the user back to your website. So as part of your strategy what should you be monitoring and watching, well here are some to consider:

    Visitors to your site, how many and what are they doing?

    Surely the most important thing for your website is visitors , how many are you getting and from which sources are they coming from, how many pages are they looking at and how ling are they on the site for. If this number falls then we need to make changes, this is part of the ongoing service that Gleave Media provide, working with with clients to ensure they can/are listed on the first page of a search engine for the given key phrases of their business.

    Keyphrases, you have heard of these right?

    I am sure you will have heard of the phrase ‘Content is King’? In SEO this is even more important as great content not only attracts traffic to your site but also guides the user through it. THe content and key phrases used are what guides a search engine to your site, so make sure your content is rich with these keywords. Gleave Media use a number of tools to help determine what are great keywords for your business and to support this we offer all our clients ongoing monthly plans in which we track and report on all these results on a monthly basis making any updates and changes as necessary.

    There is so much more to Search Engine Optimisation and this is just a taster of what we offer to help you understand the complex world of SEO. If you want to help guide your business and talk further about your online marketing strategy then please get in touch using our contact form.

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    ecommerce shopping online

    Why your business should be selling using an eBay shop

    eBay is a tool that pretty much every SME can and should be making use of, we know of no other ecommerce outlet that can match its reach and sales potential. Couple this with the actual cost for taking your business onto ebay and you have a winning combination.

    eBay was launched in the UK in October 1999 and unsurprisingly this is the UK’s largest online marketplace

  • eBay.co.uk has over 14 million active users
  • eBay.co.uk has achieved the 10 million live listings landmark, meaning there are more than 10 million items for sale on the site at any one time
  • 40.62% of active internet users visit eBay.co.uk at least once a month (Nielsen / Netratings, February 2008)
  • eBay.co.uk has over 13,000 categories
  • eBay.co.uk’s unique audience reached 13.2 million in February 2008 (Nielsen / Netratings, February 2008)
  • eBay visitors average 1 hour 46 minutes on the site and view 225 pages per month (Nielsen / Netratings, February 2008)
  • eBay has emerged as the most popular online retailer over the Christmas period, according to figures from Nielsen Online. The site was visited by an average of 15 million Britons in both November and December 2007.
  • eBay estimates that 178,000 users run a business or use eBay as their primary or secondary source of income (eBay.co.uk data, January 2008)
  • The UK continues to grow at very strong rates, and in the process, reached an important milestone: achieving its first ever $100 million revenue quarter in Q2 05
  • GleaveMedia run numerous eBay seminars and have worked with a considerable number of businesses to both launch on eBay and enhance the profile they have to make the most out of it. If you want to find out more then please get in touch and add your details to our newsletter list below.

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    *source ebay http://pages.ebay.co.uk/aboutebay/thecompany/companyoverview.html

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    Facebook marketing

    So is your business on the world biggest Social Network? With over 845 million monthly active users can you afford not to be is the real question you should be asking….

    We have worked with many businesses to enhance their presence on facebook, that maybe through twitter and facebook training of the marketing team to actually running the business on facebook, whatever the need I am sure we can help…

    Some Facebook stats direct from Facebook themselves..

  • Facebook had 845 million monthly active users at the end of December 2011.
  • Approximately 80% of the monthly active users are outside the U.S. and Canada.
  • Facebook had 483 million daily active users on average in December 2011.
  • Facebook had more than 425 million monthly active users who used Facebook mobile products in December 2011.
  • Facebook is available in more than 70 languages.
  • .

    So if you want your business to make the most of this amazing social tool, why not get in touch and see how the professional and flexible team at Gleave Media can make a real difference to your business get in touch here.

    Why not check us out on Facebook here facebook.com/gleavemedia don’t forget to click LIKE at the top of the page.

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