Author Archives: GleaveMedia

Five top tips for engaging your facebook fans

thistle_exeterFollowing the recent facebook marketing seminar at Exeter Rugby Club we thought that it would be good to share our five top tips for engaging your facebook fans.

Firstly with over 1 billion users and growing your business has a massive marketing opportunity on Facebook, one that numerous companies are taking full advantage of.  Being on facebook is not enough though, you need to be using it effectively and making time to curate your community.  So the question is how? well here are our five top tips for engaging your facebook fans;

1. Be YOU

Social Media is incredibly transparent so dont try to be something you aren’t as you will be found out. By all means be professional, be funny let your personality and the personality of the business come through in updates you make and if posting updates is someone in your offices job then tell your audience that – dont hide, Becky from XYZ Parts sounds loads better then XYZ Parts dont you think?

2. Try to include images where possible

An images tells a thousand words so the quote goes, so wherever possible include an image in any updates and make sure its relevant to the update, from our research image based updates do gain a better response rate and surely this is what any business is after.

3. Keep getting LIKES

Once you have built your acceptable level of LIKEs to your facebook page, dont stop, keep going (while you’re at it hop over to Facebook.com/gleavemedia and LIKE our page) import email lists and ask for LIKES, include your facebook link in any email outs and your email signature, give people a reason to LIKE you as people who know your business are far more likely to engage with you.

4. Post compelling content

This surely is a no brannier, post content that is genuinely interesting and your users will want to engage with, be fun even linking to topical and funny videos – remember Peter Kay talking about Biscuits, how is your office coffee?

5. DONT SELL

Their is nothing worse than visiting a facebook page that just wants to sell sell sell, this is an instant turn off if it helps do you remember the safe style TV advert? DONT DO THIS!

Your facebook page needs to be about engagement nobody likes to be sold at constantly, is this all you do?

So here you have it our five top tips for engaging on Facebook, what do you recommend works for your business? Please use the comments to share..

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Social Media Training for the Institute of Fundraising

Institute of Fundraising South West ConferenceOur last event of 2012 was speaking at the South West Institute of Fundraising Conference held at Exeter Chiefs Stadium, Sandy Park on the outskirts of Exeter.

This all day conference  featured numerous high quality sessions include case studies of best practice from local charities through to nationally recognised speakers such as Amanda Pearson from Alzheimers Society on Legacies and Jhumar Johnson from Kingston Smith on the secrets Major Donor Fundraising.

Our well attended session was on Facebook from flop to fantastic, it was a lively session with lots of charity fundraisers who we batted the topic of facebook back and forth to see how it worked best in their organisation, sharing best practices and top tips to build and manage an awesome facebook page – surely a must for everyone, not just charitable organisations?

This concludes numerous events and seminars we have presented across the South West this year and if you want to know where we will be for both our free and paid events next year, please add your details onto the list below;

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Also you can see more image and keep up to date simply by joining our facebook page here – www.facebook.com/gleavemedia

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Target your Pay Per Click advertising

One of the key elements of any Pay Per Click campaign is to define who you audience for this actually is.  If you can discover who your target audience is this can often not just help your Pay Per Click campaign but also other marketing campaigns across your business.

So how do you do this, well why not ask yourself 5 simple questions

  • Who am I targeting with this campaign?
  • Where do my ideal customers live?
  • Why does my target audience need this product or service?
  • How are my competitors ranking for this target area?
  • What’s are the demographic of my potential customers?

If you can answer at least some of these questions then you will be well on the way to success, and wont be wasting money on needless click throughs.

Take for example the search on Google on the phrase mini skip hire newton abbot, so you can take it from this, a product that the user is searching for and then a geographic location.  So then we have presented very high in the listings – Skip Hire in Hampshire or even the example in Birmingham.

Now it may well be that they deliver nationally, but how likely is a user to click on that and if they do and discover that you don’t deliver nationally then your Pay Per Click budget is being needlessly wasted by not following the really simple steps to getting it right?

So if your business is struggling with its Pay Per Click management or even if you dont think its working for you after spending a considerable budget (quite common) then why not get in touch for a no obligation appraisal – what have you got to loose?

You can contact GleaveMedia through our contact form here, we’d love to hear from you…

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Why invest in Search Engine Optimisation?

SEO by Gleave MediaWe often get asked why should we invest in Search Engine Optimisation, what will we get out of this investment?

We believe that a business that invests in SEO will see results in many ways, these include:

Increased revenue and profitability

Generate targeted leads and relevant traffic

Get those customers who are interested in your business to YOUR business by using landing pages that match their internet searches

Lower costs

Increased SEO as part of a digital marketing strategy will reduce pay per click spend.

You don’t need an expert in your marketing department full time, allow an experienced digital marketing agency who have all the experience and expertise to keep up to date with everything happening in the industry so you don’t have to.

Increased brand awareness

Increasing your website visibility for natural search enhances your business across the internet.

If you don’t make it easy for customers to find you then a competitor will!

Be ahead of your competitors

Your competitors are more than likely trying to get one step ahead in SEO, shouldn’t you?

As costs increase with paid advertising the competition in natural search is increasingly competitive, so you need an agency to keep your business ahead of the curve.

So there you have it, four great reasons to invest in SEO for your business and you can be sure that we can help and advise your best route to getting quality traffic that improves your site’s conversion rate.

Contact us for a no obligation appraisal of your current sites performance.

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Facebook training for Charities in Plymouth

Social Media Seminar for Charities in PlymouthAt the end of September we had another of our Social Media Seminars aimed just for Charities, this one in Plymouth entitled ‘Facebook from flop to fantastic’.  We had around 30 charities from across the South West who learnt how to make better use of Facebook for their charity.  Using case-studies, campaigns and a warts ‘n’ all expose of this popular SocMed tool, we were able to guide them through the steps of using Facebook to engage and promote their charity.

As with all our training seminars, interaction and participation are always encouraged and we welcomed charities large and small who wanted to learn how to make better use of these new media technologies in a fun and challenging way.

We also very pleased to have Santander talking about the Santander Foundation which  funds local, regional and national charities for their work within the UK. They are committed to helping disadvantaged people through their two charitable priorities. Formerly the Abbey Charitable Trust, the Foundation was set up in 1990 and has given more than £36 million to charities in the UK. In 2012 the Foundation will be increasing its grants budget to £4.5 million.

With some great feedback and really positive results already for the charities, a very pleasing result all round!

So if you business or charity needs help making the most out of your Facebook and social media presence then why not get in touch, we’d be happy to have a no obligation chat, what have you got to lose?- get in touch here.

visit GleaveMedia on Facebook here – http://www.facebook.com/gleavemedia – don’t forget to click LIKE

A few testimonials from some of our recent seminars;

relaxed, but informative and easy to understand. Alistair was engaging and enthusiastic, providing practical examples and more than happy to answer questions‘  – Alistair Sustrans

Really useful, good to think about integration‘ – Chris Penberthy

 

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Getting your ecommerce site ready for Christmas

As we head into the busiest quarter for most ecommerce sites, you as a site owner you need to ask yourself some really pertinent questions as there is simply no point in sending traffic to a less-than-optimised website or product listing. So before you do anything else then take a good look at your website and product listings and ask yourself the following question: Would I buy from this site?

You need to be hard and honest and this is where an experienced outside team can help, asking such things like;

is your design professional enough for your business image?

do your product pages look dated?

does the copy need updating, are you actually selling each and every product?

What about your photos, if they were taken on a mobile phone – this is not good enough these days.

Does your site have any additional costs that you aren’t honest and open about?

Do you have a significant drop off at checkout?

If the answer is yes to any of these direct questions your site will be loosing business, maybe more than you are actually winning so why not take the opportunity now to get your site working as it should.  Don’t forget these days this  can include simply collecting data on a brochure download or getting new likes on your Facebook page.

The simple truth is that you need to make it easy for any potential (and returning) customer to do business with you, if you don’t they may go elsewhere.

Gleave Media are experienced ecommerce consultants and can help get your business plans sorted in time for Christmas and beyond, please get in touch here

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Online Marketing Strategy

Inbound Marketing is the strategy on ensuring your website gets found by the customers that you need to grow and develop your business.  Here at GleaveMedia with experience of dealing with customer both large and small we can ensure your business has a strategy that ensures you ‘earn your way in’ to a customer respect.

The services we offer is split into three key areas;

  1. Content – so things like Blogs, Online Press Releases and eMail Marketing.
  2. Search Engine Optimization – this is through manipulating the content and coding on your website to give it better ‘appeal’ in the search engines
  3. Social Media – things like Social Media Consultancy and training with Twitter and Facebook.

Which ever way you look at it, we are concerned with developing your business an Inbound Marketing Strategy that sets you and your business out from the competition and grows both your profile and order base as a result.

Search Engine Optimization

Search Engine Optimisation is the process that can lead to your site gaining top rankings in all the major search engines, driving the best traffic and high volumes directly to your site.  This is through manipulating the content and coding on your website to give it better ‘appeal’ in the search engines.  The first point of call in this very busy market place is that you need to make sure your website has been built so it can be indexed by the major search engines in the first place – this is always the best starting point.

Now at GleaveMedia we dont believe Search Engine Optimisation (SEO) is the “be all and end all” of getting web traffic for every site.  It may not be the best strategy for your site, other Internet Marketing strategies may be more effective – such things as paid traffic through Pay Per Click advertising and optimisation of those adverts, to a link building or content creation campaign with some email marketing.  One thing is certain you can be sure that we can help and advise your best route to getting quality traffic that improves your site’s conversion rate.

Contact us for a no obligation appraisal of your current sites performance.

Email marketing

Marketing cycle sketchWe know the importance of keeping in regular contact with your customers and prospects, so the question has to be asked how do you do this in a very cost effective way? Well we have a solution.

GleaveMedia run and operate mailPDQ; an email marketing system that allows you to build and manage lists of subscribers, create and send stunning email campaigns, and view comprehensive reports on all your activity, you pay for only what you useand at just 3pper email,that isnt much.email charts

Whats in mailPDQ?
This is a full service email marketing platform with numerous advanced features already built in, dont worry you will be fully trained from the beginning.  You may not need these advanced features straight away but when you do its a comfort to know you dont have to pay more to get them.

Such things as
A/B split testing – refine your subject lines and content to get the best open and click rates possible for all your campaigns
Design testing – see screenshots of your email in all the major email software applications, and plenty of obscure ones too
Custom integration – use our API to integrate mailPDQ into your company website, CRM solution or ecommerce activity

In compliance with current legislation, every email sent via mailPDQ includes an opt-out/unsubscribe link, this is managed by the system ensuring no resends can be made to those who have unsubscribed. This is unlike standard email programs like Outlook where physical management is required.

We also offer a fully managed email marketing service where you give us the content and we build the actual email and do the sending.  When this is all done reports of the success, opens and who has clicked on what link(s) are provided so you can see how successful the campaign has been.

Email marketing should be an intrinsic part of any online marketing strategy, and we are here to help, contact us now for a free trial.

Events and Consultancy

Social media is not just about technology, whether you have the latest iPhone or Google Gingerbread on your phone!  It is about building relationships and conversations with your customers and brand advocates, widening the audience for your message.

Every business is unique in the social media training challenges presented, they may already have some accounts and experience or a defined idea of what they want to achieve.  Either way we believe in delivering bespoke training programs that will help solve the problems and issues you face. If you have previous experience of social media or are looking to get far more advanced you can rest assured that we’ll develop a workshop that is uniquely matched to your needs.