Author Archives: GleaveMedia

Online Marketing Strategy

Inbound Marketing is the strategy on ensuring your website gets found by the customers that you need to grow and develop your business.  Here at GleaveMedia with experience of dealing with customer both large and small we can ensure your business has a strategy that ensures you ‘earn your way in’ to a customer respect.

The services we offer is split into three key areas;

  1. Content – so things like Blogs, Online Press Releases and eMail Marketing.
  2. Search Engine Optimization – this is through manipulating the content and coding on your website to give it better ‘appeal’ in the search engines
  3. Social Media – things like Social Media Consultancy and training with Twitter and Facebook.

Which ever way you look at it, we are concerned with developing your business an Inbound Marketing Strategy that sets you and your business out from the competition and grows both your profile and order base as a result.

Search Engine Optimization

Search Engine Optimisation is the process that can lead to your site gaining top rankings in all the major search engines, driving the best traffic and high volumes directly to your site.  This is through manipulating the content and coding on your website to give it better ‘appeal’ in the search engines.  The first point of call in this very busy market place is that you need to make sure your website has been built so it can be indexed by the major search engines in the first place – this is always the best starting point.

Now at GleaveMedia we dont believe Search Engine Optimisation (SEO) is the “be all and end all” of getting web traffic for every site.  It may not be the best strategy for your site, other Internet Marketing strategies may be more effective – such things as paid traffic through Pay Per Click advertising and optimisation of those adverts, to a link building or content creation campaign with some email marketing.  One thing is certain you can be sure that we can help and advise your best route to getting quality traffic that improves your site’s conversion rate.

Contact us for a no obligation appraisal of your current sites performance.

Email marketing

Marketing cycle sketchWe know the importance of keeping in regular contact with your customers and prospects, so the question has to be asked how do you do this in a very cost effective way? Well we have a solution.

GleaveMedia run and operate mailPDQ; an email marketing system that allows you to build and manage lists of subscribers, create and send stunning email campaigns, and view comprehensive reports on all your activity, you pay for only what you useand at just 3pper email,that isnt much.email charts

Whats in mailPDQ?
This is a full service email marketing platform with numerous advanced features already built in, dont worry you will be fully trained from the beginning.  You may not need these advanced features straight away but when you do its a comfort to know you dont have to pay more to get them.

Such things as
A/B split testing – refine your subject lines and content to get the best open and click rates possible for all your campaigns
Design testing – see screenshots of your email in all the major email software applications, and plenty of obscure ones too
Custom integration – use our API to integrate mailPDQ into your company website, CRM solution or ecommerce activity

In compliance with current legislation, every email sent via mailPDQ includes an opt-out/unsubscribe link, this is managed by the system ensuring no resends can be made to those who have unsubscribed. This is unlike standard email programs like Outlook where physical management is required.

We also offer a fully managed email marketing service where you give us the content and we build the actual email and do the sending.  When this is all done reports of the success, opens and who has clicked on what link(s) are provided so you can see how successful the campaign has been.

Email marketing should be an intrinsic part of any online marketing strategy, and we are here to help, contact us now for a free trial.

Events and Consultancy

Social media is not just about technology, whether you have the latest iPhone or Google Gingerbread on your phone!  It is about building relationships and conversations with your customers and brand advocates, widening the audience for your message.

Every business is unique in the social media training challenges presented, they may already have some accounts and experience or a defined idea of what they want to achieve.  Either way we believe in delivering bespoke training programs that will help solve the problems and issues you face. If you have previous experience of social media or are looking to get far more advanced you can rest assured that we’ll develop a workshop that is uniquely matched to your needs.

five ways to create amazing customer surveys

We are big believers in customer surveys as a great way of helping you determine which way your online business should proceed and these are are five ways to create amazing customer surveys.

1. Do your research

Any successful survey needs to be as targeted as possible. Don’t just ask your email list, “What products do you want to buy from us?” may not turn up as many good ideas as asking them about specific subjects.

So why not look at your webstats and see which are you best selling products or if you don’t sell online yet  your top content pages, if any are similar then why not use this as a starting point for your survey?

2. Draft your questions

This is controversial I know but we think for best results, try and make your survey no more than 10 questions.  Most of us have short attention spans and if you bombard your email list with lots and lots of questions you completion rates will fall considerably.  Also a Yes or No answer to your questions is great but it won’t give you as much information as a free text box, they will just take more time to collate – but do you want great research to act on?

3. Can you offer an incentive for completing the survey?

Why not come up with an incentive to encourage completion of your survey, this doesn’t have to be cash – Premier Inn for example offer a cash draw for x participants, others may offer an ebook – think different to get people to participate, you won’t regret it.

4. Make your survey work well online

Many web companies will tell you they can hand code you a survey that looks great and works amazingly, why bother just head over to SurveyMonkey or Google the phrase Online Surveys to see what best suits you, these automated surveys can do a lot of the hard work for you and some even offer a free survey solution to trial on…. You generally find the paid upgrades offer some great features like automated follow ups and a custom URL for your survey and stats on sending and the like so don’t be afraid to splash out the costs aren’t significant, on SurveyMonkey a paid plan starts at just £24 per month.

5. Ensure you publicize your survey to prospects, customers and your target audience

Once you have your survey all ready to go, make sure you then tell people about it, some location could be;

• Your business or personal website
• At the end of your news updates
• Included in email newsletters
• On your social media profiles

Don’t forget your target audience may not have time to complete the survey first time, so make sure you tell them once, then again and then again – you want to ensure it gets high completion rates so you have the best feedback to act on.

So there you have it our top five tips to make your online survey amazing, at GleaveMedia we can help integrate your online survey into any Digital Marketing plan and help your business achieve it s targets, just get in touch here.

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How to start selling on eBay

Ebay was launched way back in 1999 and is the UK’s largest online marketplace, here you can buy and sell everything from sofas to jewellery, from cars to pest control products and everything in-between. Yet we still find businesses who aren’t taking advantage of the global audience of hundreds of millions of potential buyers. Put simply with access to a massive global market you are sure to find a buyer for your products.

So the question has to be, how do you start selling on eBay and set your business up to maximise the potential from this great online sales tool???

Well you need to answer a few questions beforehand, these include

Why eBay? Have you got a product that people will actually buy at a price you are prepared to sell – don’t just take it for granted that eBay is a path to riches, it isn’t.

Do you know all the rules and regulations you need to be aware of and how you can manage and integrate this into your business? – this is where we can help.

Managing your business eBay account and keeping everything correct so the business on ebay can grow and prosper is very important, have you or a member of your staff got the time and experience to do this? – again we can help train and support your business through this tricky phase.

Finally a most importantly have your sorted out the shipping and dispatch so you can exceed your customers expectations?

GleaveMedia have worked with a considerable number of businesses to both launch themselves on eBay and enhance the profile they have to make the most out of it. We also run numerous invitation only eBay seminars If you want to find out more then please get in touch and/or add your details to our newsletter list below.

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three top tips for content writing for search engines

Writing content so it your site can be indexed correctly is an art in itself, these are our three top tips for content writing for search engines.

Find your correct keyword and make sure you use it

Be sure to select a relevant key phrase so this can be the primary keyword for your blog post or news release. Keywords are the words or phrases that your website target audience uses when searching for any information about your business online, so with this in mind you need to ensure that you find the most appropriate keyword for the content you are creating and then include this in the headline of the article.

Be specific in your headline

A headline that clearly and accurately summarizes the content of the article will tell readers what the article is about and consequently search engines will then be able to rank a piece higher if it sees the headline supports that specific content. So with this in mind make sure you use specific description like “three top tips for content writing for search engines” not just “content for SEO”.

Remove any and all unnecessary words

Please remember that any additional words are likely to confuse search engines so avoid none meaning words un titles unless it is an absolute necessity as simply said the natural flow of a title is important for search engines as it is for readers of your article, also ensure to include anything that may specifically differentiate you from the competition, things like your location, made in the UK, family owned business; these all help make you stand out and give you a clear differentiator.

So there you have have it three top tips for wiring search engine friendly content, do bear in mind there is a considerable amount more to take into account and if the team at Gleave Media can help your business be found online then please get in touch here, we’d love to hear from you.

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eBay Business Training Course in Devon

We are big believers in the power of eBay to deliver great results to pretty much all online businesses and we have worked with numerous customers to get them featured and selling worldwide on this fabulous ecommerce solution.

Gleave Media has helped us learn, understand and launch a successful new side of the business.

Now for the first time we are offering a public eBay course where we will introduce the power of eBay is expanding your businesses online sales reach in an incredibly cost effective way.

At this 2 hour seminar you will learn how you can

– find new customers for your existing business
– provide a platform to launch a new business or diversify
– help you boost sales, increase profits
– help optimise your online market

All bookings are being handled by eventbrite (you can book using the form below)…if you have any specific questions or maybe way to talk more about specific ebay requirements then please contact us direct.

Previous courses of ours have focused on Social Media and a great review of the engaging style and content of your trainer Alistair Gleave comes from the video review below.

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Firefox now Europe’s chosen browser

Well it had to happen sooner rather than later – Internet Explorer is no longer the most used browser in mainland Europe, we have Firefox taking the lead for the first time.

According to figures from website stats firm Statcounter they show that the gap between the two browsers started really got closer in March ’10. The real winner in these figures has been the rise of Google’s browser Chrome which ended 2010 with 10% more market share having taken 7.32% off Internet Explorer, according to StatCounter’s figures.

As you may expect Internet Explorer is dominant in the US with 48.92% of the market and it has to be said probably the principle reason for its decline in Europe has a lot to do with the browser options Microsoft is forced to include in the European copies of Windows where a user has a choice of browser rather than default to Internet Explorer. Other stats recorders see a similar rise for Google’s Chrome so maybe other factors are at play here, for instance Google’s heavy offline promotion of Chrome – who remembers the adverts on Train Station billboards?

These figures can only be seen as a snapshot, a user may well have 2 or 3 browsers they use and no particular favourite, it does show the market is healthy and ever changing.

So which browser do you use and why?

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Business Social Media Strategy

You can find content in all sorts of great areas and this is a really interesting video clip on Seth Godin’s reply about business social media strategy. He summarizes where he feels most businesses are going wrong by focusing on getting more network connections, instead of focusing on developing meaningful and long-term partnerships.

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