Author Archives: GleaveMedia

Target your Pay Per Click advertising

One of the key elements of any Pay Per Click campaign is to define who you audience for this actually is.  If you can discover who your target audience is this can often not just help your Pay Per Click campaign but also other marketing campaigns across your business.

So how do you do this, well why not ask yourself 5 simple questions

  • Who am I targeting with this campaign?
  • Where do my ideal customers live?
  • Why does my target audience need this product or service?
  • How are my competitors ranking for this target area?
  • What’s are the demographic of my potential customers?

If you can answer at least some of these questions then you will be well on the way to success, and wont be wasting money on needless click throughs.

Take for example the search on Google on the phrase mini skip hire newton abbot, so you can take it from this, a product that the user is searching for and then a geographic location.  So then we have presented very high in the listings – Skip Hire in Hampshire or even the example in Birmingham.

Now it may well be that they deliver nationally, but how likely is a user to click on that and if they do and discover that you don’t deliver nationally then your Pay Per Click budget is being needlessly wasted by not following the really simple steps to getting it right?

So if your business is struggling with its Pay Per Click management or even if you dont think its working for you after spending a considerable budget (quite common) then why not get in touch for a no obligation appraisal – what have you got to loose?

You can contact GleaveMedia through our contact form here, we’d love to hear from you…

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Why invest in Search Engine Optimisation?

SEO by Gleave MediaWe often get asked why should we invest in Search Engine Optimisation, what will we get out of this investment?

We believe that a business that invests in SEO will see results in many ways, these include:

Increased revenue and profitability

Generate targeted leads and relevant traffic

Get those customers who are interested in your business to YOUR business by using landing pages that match their internet searches

Lower costs

Increased SEO as part of a digital marketing strategy will reduce pay per click spend.

You don’t need an expert in your marketing department full time, allow an experienced digital marketing agency who have all the experience and expertise to keep up to date with everything happening in the industry so you don’t have to.

Increased brand awareness

Increasing your website visibility for natural search enhances your business across the internet.

If you don’t make it easy for customers to find you then a competitor will!

Be ahead of your competitors

Your competitors are more than likely trying to get one step ahead in SEO, shouldn’t you?

As costs increase with paid advertising the competition in natural search is increasingly competitive, so you need an agency to keep your business ahead of the curve.

So there you have it, four great reasons to invest in SEO for your business and you can be sure that we can help and advise your best route to getting quality traffic that improves your site’s conversion rate.

Contact us for a no obligation appraisal of your current sites performance.

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Facebook training for Charities in Plymouth

Social Media Seminar for Charities in PlymouthAt the end of September we had another of our Social Media Seminars aimed just for Charities, this one in Plymouth entitled ‘Facebook from flop to fantastic’.  We had around 30 charities from across the South West who learnt how to make better use of Facebook for their charity.  Using case-studies, campaigns and a warts ‘n’ all expose of this popular SocMed tool, we were able to guide them through the steps of using Facebook to engage and promote their charity.

As with all our training seminars, interaction and participation are always encouraged and we welcomed charities large and small who wanted to learn how to make better use of these new media technologies in a fun and challenging way.

We also very pleased to have Santander talking about the Santander Foundation which  funds local, regional and national charities for their work within the UK. They are committed to helping disadvantaged people through their two charitable priorities. Formerly the Abbey Charitable Trust, the Foundation was set up in 1990 and has given more than £36 million to charities in the UK. In 2012 the Foundation will be increasing its grants budget to £4.5 million.

With some great feedback and really positive results already for the charities, a very pleasing result all round!

So if you business or charity needs help making the most out of your Facebook and social media presence then why not get in touch, we’d be happy to have a no obligation chat, what have you got to lose?- get in touch here.

visit GleaveMedia on Facebook here – http://www.facebook.com/gleavemedia – don’t forget to click LIKE

A few testimonials from some of our recent seminars;

relaxed, but informative and easy to understand. Alistair was engaging and enthusiastic, providing practical examples and more than happy to answer questions‘  – Alistair Sustrans

Really useful, good to think about integration‘ – Chris Penberthy

 

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Getting your ecommerce site ready for Christmas

As we head into the busiest quarter for most ecommerce sites, you as a site owner you need to ask yourself some really pertinent questions as there is simply no point in sending traffic to a less-than-optimised website or product listing. So before you do anything else then take a good look at your website and product listings and ask yourself the following question: Would I buy from this site?

You need to be hard and honest and this is where an experienced outside team can help, asking such things like;

is your design professional enough for your business image?

do your product pages look dated?

does the copy need updating, are you actually selling each and every product?

What about your photos, if they were taken on a mobile phone – this is not good enough these days.

Does your site have any additional costs that you aren’t honest and open about?

Do you have a significant drop off at checkout?

If the answer is yes to any of these direct questions your site will be loosing business, maybe more than you are actually winning so why not take the opportunity now to get your site working as it should.  Don’t forget these days this  can include simply collecting data on a brochure download or getting new likes on your Facebook page.

The simple truth is that you need to make it easy for any potential (and returning) customer to do business with you, if you don’t they may go elsewhere.

Gleave Media are experienced ecommerce consultants and can help get your business plans sorted in time for Christmas and beyond, please get in touch here

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Online Marketing Strategy

Inbound Marketing is the strategy on ensuring your website gets found by the customers that you need to grow and develop your business.  Here at GleaveMedia with experience of dealing with customer both large and small we can ensure your business has a strategy that ensures you ‘earn your way in’ to a customer respect.

The services we offer is split into three key areas;

  1. Content – so things like Blogs, Online Press Releases and eMail Marketing.
  2. Search Engine Optimization – this is through manipulating the content and coding on your website to give it better ‘appeal’ in the search engines
  3. Social Media – things like Social Media Consultancy and training with Twitter and Facebook.

Which ever way you look at it, we are concerned with developing your business an Inbound Marketing Strategy that sets you and your business out from the competition and grows both your profile and order base as a result.

Search Engine Optimization

Search Engine Optimisation is the process that can lead to your site gaining top rankings in all the major search engines, driving the best traffic and high volumes directly to your site.  This is through manipulating the content and coding on your website to give it better ‘appeal’ in the search engines.  The first point of call in this very busy market place is that you need to make sure your website has been built so it can be indexed by the major search engines in the first place – this is always the best starting point.

Now at GleaveMedia we dont believe Search Engine Optimisation (SEO) is the “be all and end all” of getting web traffic for every site.  It may not be the best strategy for your site, other Internet Marketing strategies may be more effective – such things as paid traffic through Pay Per Click advertising and optimisation of those adverts, to a link building or content creation campaign with some email marketing.  One thing is certain you can be sure that we can help and advise your best route to getting quality traffic that improves your site’s conversion rate.

Contact us for a no obligation appraisal of your current sites performance.

Email marketing

Marketing cycle sketchWe know the importance of keeping in regular contact with your customers and prospects, so the question has to be asked how do you do this in a very cost effective way? Well we have a solution.

GleaveMedia run and operate mailPDQ; an email marketing system that allows you to build and manage lists of subscribers, create and send stunning email campaigns, and view comprehensive reports on all your activity, you pay for only what you useand at just 3pper email,that isnt much.email charts

Whats in mailPDQ?
This is a full service email marketing platform with numerous advanced features already built in, dont worry you will be fully trained from the beginning.  You may not need these advanced features straight away but when you do its a comfort to know you dont have to pay more to get them.

Such things as
A/B split testing – refine your subject lines and content to get the best open and click rates possible for all your campaigns
Design testing – see screenshots of your email in all the major email software applications, and plenty of obscure ones too
Custom integration – use our API to integrate mailPDQ into your company website, CRM solution or ecommerce activity

In compliance with current legislation, every email sent via mailPDQ includes an opt-out/unsubscribe link, this is managed by the system ensuring no resends can be made to those who have unsubscribed. This is unlike standard email programs like Outlook where physical management is required.

We also offer a fully managed email marketing service where you give us the content and we build the actual email and do the sending.  When this is all done reports of the success, opens and who has clicked on what link(s) are provided so you can see how successful the campaign has been.

Email marketing should be an intrinsic part of any online marketing strategy, and we are here to help, contact us now for a free trial.

Events and Consultancy

Social media is not just about technology, whether you have the latest iPhone or Google Gingerbread on your phone!  It is about building relationships and conversations with your customers and brand advocates, widening the audience for your message.

Every business is unique in the social media training challenges presented, they may already have some accounts and experience or a defined idea of what they want to achieve.  Either way we believe in delivering bespoke training programs that will help solve the problems and issues you face. If you have previous experience of social media or are looking to get far more advanced you can rest assured that we’ll develop a workshop that is uniquely matched to your needs.

five ways to create amazing customer surveys

We are big believers in customer surveys as a great way of helping you determine which way your online business should proceed and these are are five ways to create amazing customer surveys.

1. Do your research

Any successful survey needs to be as targeted as possible. Don’t just ask your email list, “What products do you want to buy from us?” may not turn up as many good ideas as asking them about specific subjects.

So why not look at your webstats and see which are you best selling products or if you don’t sell online yet  your top content pages, if any are similar then why not use this as a starting point for your survey?

2. Draft your questions

This is controversial I know but we think for best results, try and make your survey no more than 10 questions.  Most of us have short attention spans and if you bombard your email list with lots and lots of questions you completion rates will fall considerably.  Also a Yes or No answer to your questions is great but it won’t give you as much information as a free text box, they will just take more time to collate – but do you want great research to act on?

3. Can you offer an incentive for completing the survey?

Why not come up with an incentive to encourage completion of your survey, this doesn’t have to be cash – Premier Inn for example offer a cash draw for x participants, others may offer an ebook – think different to get people to participate, you won’t regret it.

4. Make your survey work well online

Many web companies will tell you they can hand code you a survey that looks great and works amazingly, why bother just head over to SurveyMonkey or Google the phrase Online Surveys to see what best suits you, these automated surveys can do a lot of the hard work for you and some even offer a free survey solution to trial on…. You generally find the paid upgrades offer some great features like automated follow ups and a custom URL for your survey and stats on sending and the like so don’t be afraid to splash out the costs aren’t significant, on SurveyMonkey a paid plan starts at just £24 per month.

5. Ensure you publicize your survey to prospects, customers and your target audience

Once you have your survey all ready to go, make sure you then tell people about it, some location could be;

• Your business or personal website
• At the end of your news updates
• Included in email newsletters
• On your social media profiles

Don’t forget your target audience may not have time to complete the survey first time, so make sure you tell them once, then again and then again – you want to ensure it gets high completion rates so you have the best feedback to act on.

So there you have it our top five tips to make your online survey amazing, at GleaveMedia we can help integrate your online survey into any Digital Marketing plan and help your business achieve it s targets, just get in touch here.

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How to start selling on eBay

Ebay was launched way back in 1999 and is the UK’s largest online marketplace, here you can buy and sell everything from sofas to jewellery, from cars to pest control products and everything in-between. Yet we still find businesses who aren’t taking advantage of the global audience of hundreds of millions of potential buyers. Put simply with access to a massive global market you are sure to find a buyer for your products.

So the question has to be, how do you start selling on eBay and set your business up to maximise the potential from this great online sales tool???

Well you need to answer a few questions beforehand, these include

Why eBay? Have you got a product that people will actually buy at a price you are prepared to sell – don’t just take it for granted that eBay is a path to riches, it isn’t.

Do you know all the rules and regulations you need to be aware of and how you can manage and integrate this into your business? – this is where we can help.

Managing your business eBay account and keeping everything correct so the business on ebay can grow and prosper is very important, have you or a member of your staff got the time and experience to do this? – again we can help train and support your business through this tricky phase.

Finally a most importantly have your sorted out the shipping and dispatch so you can exceed your customers expectations?

GleaveMedia have worked with a considerable number of businesses to both launch themselves on eBay and enhance the profile they have to make the most out of it. We also run numerous invitation only eBay seminars If you want to find out more then please get in touch and/or add your details to our newsletter list below.

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