Author Archives: GleaveMedia

five top tips for creating great content

The importance of creating great content about your business or products you offer at the right time has been shown to have a direct benefit to drive demand for this offering and at the same time improve the all important bottom line.  To make sure you get the most out of any content you create here are our top five tips;

  1. keep it relevant – don’t just write some generic mumbo jumbo, who is your audience, your target market?  If you write with them in mind you will have far greater engagement and by its very nature a greater response rate, which is surely what you want isn’t it?
  2. don’t just promote – at the end of the day we all want to sell our products or services but if you do this all day every day then people will disengage with you (your business) and more than likely not welcome any future communication updates.
  3. quality of the content – what you create needs to be written, or at the very least ‘helped’ by the relevant person, so if you’re a hotel writing about the amazing meals you offer then get your chef to share and help – thats common sense surely?
  4. it is applicable to your business – we see this so many times, where a business creates content that is in no way relevant for your business, not even slightly – not only would this give poor results but it could also damage the businesses reputation.
  5. does it offer benefit to the reader – as with all content creation you need to think with your reader in mind, what are you offering them, think like a customer so don’t just promote, offer them something of value.  To use the example of a hotel why not offer a small article on how to make amazing cranberry sauce this festive season

So in summary if you can offer a relevant targeted message about your business this will have a direct result on engagement and interest.  make no doubt about it if you can create great content you will gain more sales leads and improve the quality of your website traffic further promoting your brand.

A short mention for GleaveMedia, we can help with your content creation needs and requirements and help your business achieve it’s targets, just get in touch here.

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Three top tips for Pay Per Click success

searching onlineWe believe Pay Per Click marketing is something of an art form, easy to setup but very difficult to get it right so it actually works really well for your business.  There are many elements that effect the success of any PPC campaign and they generally revolve around the three core rules that should always count. These are, 1. Relevance, 2. Clarity, 3. Distraction – the short ad text is not their to work alone, it should be designed to create interest and make the reader want to know more and click through.

So with all the above in mind you really need to take into account our top three tips to ensure your adverts have Pay Per Click success.

TIP 1: RELEVANCE: You need to make sure that what you say in the ad copy is what is on the page the ‘clicker’ click through to. So don’t say something that isn’t on your landing page and this is very relevant if you mention a specific product or offer…… you need to make very sure that same information is clearly obvious on the relevant landing page.

TIP 2: BE CLEAR: if you make an offer or discount in your PPC advert then that same offer or discount needs to be clearly visible on your landing page, if it isn’t then your bounce rate is only going one way – UP! be clear if offering a deal or else you will get found out..

TIP 3: KEEP THE FOCUS: When you write your PPC ad copy make sure its focussed on what you are offering and ensure this is carried over to the landing page, all PPC adverts work better when they are focused on very specific landing pages. So don’t use a page that is generic, too many PPC adverts head just to a home page and then a business wonders why a ‘clicker’ then doesnt carry out any action. If you think about it a ‘clicker’ has two choices, either A carry out an action i.e. buy the product, or B leave – so be careful about cluttering the landing pages with links to lots of other products or services.

If your business is struggling with its Pay Per Click management or even if you don’t think its working for you after spending a considerable budget (quite common) then why not get in touch for a no obligation appraisal – what have you got to loose?

You can contact GleaveMedia through our contact form here, we’d love to hear from you…

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Customer Surveys for Tourist Attractions

SurveyFinding out what your visitors really think surely has to be a good think doesn’t it?

Here at GleaveMedia we have considerable experience in doing just that having just completed a major survey project for a National Market business.  They wanted to find out more about the customer base and those customers who just don’t use them but may or may not have even heard of them.  This project involved on site surveys in this South West Tourist attraction as well as surveying at local towns nearby the attraction to ensure we got a really diverse customer selection, this ensures statistically correct and valid results from real people at the location and in the surrounding area.

The surveying of your customer base (and potential customer base) can provide a direct insight into how happy your products and services make your customers and on where you should focus your future efforts.

Common goals of many surveys include:

  • Measuring how loyal your customers are
  • New product launchesHelping human resources departments train staff or execute new staff initiatives
  • How good your customer service actually is
  • Staff training and new ideas or plans

GleaveMedia we can help with your customer surveys needs and requirements and help your business achieve it s targets, just get in touch here.

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The Future of Digital Marketing 2013

In July we were doing the rounds of networking events with our 15 minute seminar the Future of Digital Marketing an interactive presentation of 15 minutes highlighting how recent changes in search may effect the listeners profile on Google.  With all the changes happening in search this year and in particular the recent May Google Penguin update it seemed an opportune moment to update our audience in the South West with what they need to be aware of.  As i’m sure you can imagine 15 minutes only gives us the opportunity to scratch the surface, but its a start and if the feedback is anything to go by a well received start.

If you need help to get your Search Engine Optimisation back on track so it is working for your business, then please get in touch through the website here  for a no obligation chat.

To view your copy of the presentation you just use the slideshare link below

 
 

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Google Enhanced Campaigns

Today probably the most significant change in the way Google lets a business reach its target audience will change.  After this date any business will be able to directly target ads at any user based  on the time of day, location and type of device being used, so for example a restaurant may want to target desktops in the morning but as people are out and abotu after work move to targeting more localized mobile devices later in the afternoon/evening

Google Enhanced Campaigns says – “Enhanced campaigns help businesses reach people at the moments that matter, across all devices, with smarter ads that are relevant to their audience’s intent and context.”

A key part of enhanced campaigns is that they are able to display the correct advert ad and extension, such as sitelinks and click-to-call phone numbers, based on a person’s context and device capabilities. All of this means that you can get the right message to the right person at the right time at the moment that it matters most.

If you need help to get your Google advertising campaign on track so it is working for your business, then please get in touch through the website here  for a no obligation chat.

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Promotional Products Devon

branded pensAs part of our commitment to support the growing businesses we work with this has seen us branch out in to supplying promotional gifts and branded products for the particular business, from bottle openers, ceramic mugs to pens we have the resources to hand to help create that perfect product.

We have direct links to a large number of promotional and branded product manufacturers located all over the world and this means that no matter what your concept, idea or design, we can help produce the ideal solution for your business and sometimes we can produce real concept samples before production begins so that you can be sure you get exactly what you want in your promotional products.

With all services we offer here at GleaveMedia we have a keen emphasis on innovative design, great Customer Service and fast turnaround times we can supply branded promotional products geared to meet all your promotional needs.

For further details and to find out more please contact us here.

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The new layout on mobile for Facebook Pages

facebook mobileFacebook is the UK’s most popular social network and each and every day millions of us visit facebook pages and half of these visit are by a mobile device (and this is increasing).  So this is why facebook have developed a new look and feel for the way anyone look for your business facebook page on their mobile device.

The recently initiated design and usage improvements for mobile Pages include:

For visitors to your page

  • A cleaner, simpler look, with better Page layouts for mobile viewing
  • More relevant information up front so people can see the information they care about most – such as location and photos – at a glance
  • Streamlined and prominent ways to interact with Pages, including actions such as Like, Call, Message, and Share, all of which now appear at the top of Pages

If you own a facebook page

  • Higher-appearing pinned posts, where admins can pin important posts (including offers or videos) from their desktops; these posts are now front and center when Pages are accessed on mobile devices
  • Easier mobile management, allowing Pages owners the ability to easily switch between public and admin views directly from their mobile Pages/devices

If you are a Facebook page owner, there’s no need to do anything to prepare your facebook page, as these updates have already happened, but it’s important to make sure the information currently listed on your Page is complete and up-to-date.

For more information on these updates and Facebook Pages, click here.

 

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GleaveMedia becomes a limited company

GleaveMedia  announces that it will be becoming a limited company from the April 2013 as part of its future development and growth strategy.

Alistair Gleave, the entrepreneur founder of GleaveMedia will become the Company Director, responsible for overseeing the company through this business transition phase and then leading the expansion of the company thereafter.

Becoming a Limited Company is a natural next step for GleaveMedia, which in a relatively short period of time has courted an impressive client base and achieved outstanding successes. Recently GleaveMedia collaborated with Exeter City Council on their ‘Exeter Together’ campaign and as a direct result of GleaveMedia’s involvement in this campaign online engagement increased by over 6000%.

In just 2 years GleaveMedia has established itself within the current marketplace as a reputable, results driven, forward thinking company with huge scope for growth in today’s digital age.  Alistair Gleave said: “This is such an exciting time for GleaveMedia.  Being a digital marketing company with ambition and innovative ideas, the market place offers considerable growth opportunities. Becoming a Limited Company serves as a base for more effective expansion in enabling us to impact and enrich the growth of more businesses through our targeted digital marketing services. Our decision to become a Limited Company is cause for optimism that GleaveMedia will continue to grow at a fast pace and adapt and capitalise in the era of rapid media change. Rest assured however, whilst our company goes through some changes in the coming weeks, GleaveMedia will continue to deliver a comprehensive and professional digital marketing service to our clients as we always have   . . . this will not change

Alistair also co-founded the organisation ‘GrowMyCharity.com’, in which he utlises his digital marketing expertise to provide ideas, tools and resources to help charities and non-profitable organisations grow and operate more effectively. ‘Grow my Charity’ collaborates with national organisations such as the NSPCC and locally based charities like the St Loye’s Foundation.

 

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ExeterTogether enjoys Social Media success with facebook

Exeter TogetherExeter TogetherHere at Gleave Media we recently worked on the Facebook and Twitter platforms with Exeter City Council on their ‘Exeter Together’ campaign which was a stunning success, the people of Exeter were invited to unite and switch their energy bills through the Exeter Together umbrella.

Exeter was one of only five togethers in the UK, the others being Cornwall, UK, Scots and Birmingham and Solihull and the performances provide an interesting insight into the dynamics of collective switching campaigns in small and larger communities. Energy bills have risen by over £700 on average since 2004 – that”s an increase of 140%. According to the Committee on Climate Change, energy bills could go up by as much as £600 as we head into the next few decades of uncertainty.  Exeter Together was not just about saving money, it was about being part of something and making a positive difference.

By its very nature this was a short run campaign focussed on a very targeted area and the success of this campaign on facebook and twitter clearly underlines what can be achieved with proper planning and management. As a direct result of GleaveMedia’s involvement in this campaign online engagement on facebook increased by over 6000%. You can see from the image taken direct from Facebook when we got involved and the net results.

If you want to get your business found on Social Media and need help sorting your Social Media profiles then please get in touch we’d be delighted to help.

 

 

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GleaveMedia joins the Devon Environmental Business Initiative

Devon Environmental Business InitiativeWe are delighted to confirm that inline with our ethical polices and working practices we have have joined DEBI – the Devon Environmental Business Initiative.

Devon Environmental Business Initiative is a networking organisation set up to inform, support and motivate businesses, of all sizes and from all sectors in Devon, to adopt environmentally sound and profitable business policies. As such these fit exactly with our commitment to not just adopt environmentally sound business practices but also to share these with our growing customer base.

You can therefore be assured that in any dealing with GleaveMedia we will always use the best and most sound practice for whatever we do, be this email marketing or pay per click marketing for example, this is our Plan A commitment.

If you want to talk to a business that delivers on its promises everytime then please get in touch, we’d be delighted to speak to you.

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