Author Archives: GleaveMedia

Google Enhanced Campaigns

Today probably the most significant change in the way Google lets a business reach its target audience will change.  After this date any business will be able to directly target ads at any user based  on the time of day, location and type of device being used, so for example a restaurant may want to target desktops in the morning but as people are out and abotu after work move to targeting more localized mobile devices later in the afternoon/evening

Google Enhanced Campaigns says – “Enhanced campaigns help businesses reach people at the moments that matter, across all devices, with smarter ads that are relevant to their audience’s intent and context.”

A key part of enhanced campaigns is that they are able to display the correct advert ad and extension, such as sitelinks and click-to-call phone numbers, based on a person’s context and device capabilities. All of this means that you can get the right message to the right person at the right time at the moment that it matters most.

If you need help to get your Google advertising campaign on track so it is working for your business, then please get in touch through the website here  for a no obligation chat.

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Promotional Products Devon

branded pensAs part of our commitment to support the growing businesses we work with this has seen us branch out in to supplying promotional gifts and branded products for the particular business, from bottle openers, ceramic mugs to pens we have the resources to hand to help create that perfect product.

We have direct links to a large number of promotional and branded product manufacturers located all over the world and this means that no matter what your concept, idea or design, we can help produce the ideal solution for your business and sometimes we can produce real concept samples before production begins so that you can be sure you get exactly what you want in your promotional products.

With all services we offer here at GleaveMedia we have a keen emphasis on innovative design, great Customer Service and fast turnaround times we can supply branded promotional products geared to meet all your promotional needs.

For further details and to find out more please contact us here.

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The new layout on mobile for Facebook Pages

facebook mobileFacebook is the UK’s most popular social network and each and every day millions of us visit facebook pages and half of these visit are by a mobile device (and this is increasing).  So this is why facebook have developed a new look and feel for the way anyone look for your business facebook page on their mobile device.

The recently initiated design and usage improvements for mobile Pages include:

For visitors to your page

  • A cleaner, simpler look, with better Page layouts for mobile viewing
  • More relevant information up front so people can see the information they care about most – such as location and photos – at a glance
  • Streamlined and prominent ways to interact with Pages, including actions such as Like, Call, Message, and Share, all of which now appear at the top of Pages

If you own a facebook page

  • Higher-appearing pinned posts, where admins can pin important posts (including offers or videos) from their desktops; these posts are now front and center when Pages are accessed on mobile devices
  • Easier mobile management, allowing Pages owners the ability to easily switch between public and admin views directly from their mobile Pages/devices

If you are a Facebook page owner, there’s no need to do anything to prepare your facebook page, as these updates have already happened, but it’s important to make sure the information currently listed on your Page is complete and up-to-date.

For more information on these updates and Facebook Pages, click here.

 

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GleaveMedia becomes a limited company

GleaveMedia  announces that it will be becoming a limited company from the April 2013 as part of its future development and growth strategy.

Alistair Gleave, the entrepreneur founder of GleaveMedia will become the Company Director, responsible for overseeing the company through this business transition phase and then leading the expansion of the company thereafter.

Becoming a Limited Company is a natural next step for GleaveMedia, which in a relatively short period of time has courted an impressive client base and achieved outstanding successes. Recently GleaveMedia collaborated with Exeter City Council on their ‘Exeter Together’ campaign and as a direct result of GleaveMedia’s involvement in this campaign online engagement increased by over 6000%.

In just 2 years GleaveMedia has established itself within the current marketplace as a reputable, results driven, forward thinking company with huge scope for growth in today’s digital age.  Alistair Gleave said: “This is such an exciting time for GleaveMedia.  Being a digital marketing company with ambition and innovative ideas, the market place offers considerable growth opportunities. Becoming a Limited Company serves as a base for more effective expansion in enabling us to impact and enrich the growth of more businesses through our targeted digital marketing services. Our decision to become a Limited Company is cause for optimism that GleaveMedia will continue to grow at a fast pace and adapt and capitalise in the era of rapid media change. Rest assured however, whilst our company goes through some changes in the coming weeks, GleaveMedia will continue to deliver a comprehensive and professional digital marketing service to our clients as we always have   . . . this will not change

Alistair also co-founded the organisation ‘GrowMyCharity.com’, in which he utlises his digital marketing expertise to provide ideas, tools and resources to help charities and non-profitable organisations grow and operate more effectively. ‘Grow my Charity’ collaborates with national organisations such as the NSPCC and locally based charities like the St Loye’s Foundation.

 

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ExeterTogether enjoys Social Media success with facebook

Exeter TogetherExeter TogetherHere at Gleave Media we recently worked on the Facebook and Twitter platforms with Exeter City Council on their ‘Exeter Together’ campaign which was a stunning success, the people of Exeter were invited to unite and switch their energy bills through the Exeter Together umbrella.

Exeter was one of only five togethers in the UK, the others being Cornwall, UK, Scots and Birmingham and Solihull and the performances provide an interesting insight into the dynamics of collective switching campaigns in small and larger communities. Energy bills have risen by over £700 on average since 2004 – that”s an increase of 140%. According to the Committee on Climate Change, energy bills could go up by as much as £600 as we head into the next few decades of uncertainty.  Exeter Together was not just about saving money, it was about being part of something and making a positive difference.

By its very nature this was a short run campaign focussed on a very targeted area and the success of this campaign on facebook and twitter clearly underlines what can be achieved with proper planning and management. As a direct result of GleaveMedia’s involvement in this campaign online engagement on facebook increased by over 6000%. You can see from the image taken direct from Facebook when we got involved and the net results.

If you want to get your business found on Social Media and need help sorting your Social Media profiles then please get in touch we’d be delighted to help.

 

 

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GleaveMedia joins the Devon Environmental Business Initiative

Devon Environmental Business InitiativeWe are delighted to confirm that inline with our ethical polices and working practices we have have joined DEBI – the Devon Environmental Business Initiative.

Devon Environmental Business Initiative is a networking organisation set up to inform, support and motivate businesses, of all sizes and from all sectors in Devon, to adopt environmentally sound and profitable business policies. As such these fit exactly with our commitment to not just adopt environmentally sound business practices but also to share these with our growing customer base.

You can therefore be assured that in any dealing with GleaveMedia we will always use the best and most sound practice for whatever we do, be this email marketing or pay per click marketing for example, this is our Plan A commitment.

If you want to talk to a business that delivers on its promises everytime then please get in touch, we’d be delighted to speak to you.

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What your online business can learn from the High Street

Tablet ComputerIt seems that these days pretty much any business can (and does) sell online after all it isnt that difficult and can be fairly straight forward the key is actually getting sales through the new online sales tool and this requires a real focussed approach and a really key understanding of the markets you are targeting, so these are 3 keys points that the high street has simply failed to address as highlighted by the recent high profile failures of HMV and Jessops.

Customer Service needs to be amazing

If  want to look at simply amazing customer service you need look no further than Amazon who have led the way with their Customer First Attitude, at GleaveMedia we know from experience that they want you to be delighted, a parcel gets lost – no problem another will be sent, the product damaged – no problem send it back for a full refund.  A customer service attitude that puts ‘me’ the customer first is always going to be a winner.

On the high street a retailer that follows a similar philosophy is John Lewis that goes so far as to give (off its own back) a 2 year warranty and 90 days software support on all laptops – how is that for having faith in the products you sell?

Dont forget your Brand

Order from Harrods and sure your delivery doesnt come in a green Harrods branded truck, it does come in a Harrods branded box though – no shame in that arriving at your house is it?  This branding stands for something and even though you may never have been inside a Harrods store they still want you to have that Harrods experience.

On the high street Apple are a great example, when you buy an Apple computer the box is an integral part of the product – it identifies as to who you are and that as you walk down the high street back to your car it marks you out – an Apple user, spot the stares everyone knows what you have inside that box!

What is the latest trend?

Don’t fall into the we’ve always done it this way trap, having said that you don’t need to lead from the front and don’t forget that previous massively strong retailers like HMV lost their way and have perished in this ultra competitive world through not seeing how the market has changed.  HMV in particular didn’t significantly promote gadgets or new technology, just seemingly wanting to stick to DVD’s and CD’s. The end of the typewriter should be a clear example to any growing business, there is nothing wrong with a typewriter, technology simply moved on – even though the BBC still gives us 5 reasons to still use one, we refrain!

So there you go our three key points the high street has simply failed to address, no doubt 2013 will see more high street failures and relaunches – maybe even some more big names?    One thing is certain, setting up an online sales facility is relatively simple, its getting it running right and understanding what your customers actually want and then ensuring your business provides that.  With web design and Digital Marketing Solutions by GleaveMedia you can be assured that we have the skills and experience to help your business win online, so please get in touch we’d love to help you.

 

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Three New Year Resolutions for your Online Marketing Strategy

Teenage girl enjoying winterThe start of 2013 is a great time for starting afresh with your business online marketing plan and the best way to do this is by setting some clear manageable targets and goals. These are our top three new year resolutions for your businesses online marketing.

1. Facebook WILL be part of my customer engagement strategy

As a growing business you simply can no longer afford to ignore facebook, it is growing and evolving at an amazing rate, your audience is active on this site and it is growing fast through mobile and the younger demographics which make great posts with some creative imagery a really good place to start.

2. My business will send at least one targeted email per month

As a business you need to keep in touch with your customers and prospects on a regular basis, you can guarantee if you dont then your competitors will. Setting yourself up to email on a monthly basis is the right kind of timeline to not deluge them but keep in touch – which is exactly what you want.

We run our own email marketing system called mailPDQ a very cost effective tool for collecting data from a multitude of sources and then segmenting this so it can then be used to target a message relevant to the audience, please contact us through the website for a free no obligation trial

3. Blogging will be part of your business engagement strategy

Blogging is a great way to put a personality on your business, not only does it positively help with your search engine rankings but it also allows you to position individuals within the business as leaders or at the very minimum contributors.  By incorporating images and video you can really make this updatebale area of your site almost have a life of its own, i.e. if your factory has a new forklift why not video all that it can do and why its a great addition. Basically think outside the box, the rules have changed…

So if your business can at least start down this route with these three simple steps you will begin to see a clear and accountable result for your actions and if you want help embedding this into a full Digital Marketing Strategy then we are the team to help, please get in touch here.

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Five top tips for engaging your facebook fans

thistle_exeterFollowing the recent facebook marketing seminar at Exeter Rugby Club we thought that it would be good to share our five top tips for engaging your facebook fans.

Firstly with over 1 billion users and growing your business has a massive marketing opportunity on Facebook, one that numerous companies are taking full advantage of.  Being on facebook is not enough though, you need to be using it effectively and making time to curate your community.  So the question is how? well here are our five top tips for engaging your facebook fans;

1. Be YOU

Social Media is incredibly transparent so dont try to be something you aren’t as you will be found out. By all means be professional, be funny let your personality and the personality of the business come through in updates you make and if posting updates is someone in your offices job then tell your audience that – dont hide, Becky from XYZ Parts sounds loads better then XYZ Parts dont you think?

2. Try to include images where possible

An images tells a thousand words so the quote goes, so wherever possible include an image in any updates and make sure its relevant to the update, from our research image based updates do gain a better response rate and surely this is what any business is after.

3. Keep getting LIKES

Once you have built your acceptable level of LIKEs to your facebook page, dont stop, keep going (while you’re at it hop over to Facebook.com/gleavemedia and LIKE our page) import email lists and ask for LIKES, include your facebook link in any email outs and your email signature, give people a reason to LIKE you as people who know your business are far more likely to engage with you.

4. Post compelling content

This surely is a no brannier, post content that is genuinely interesting and your users will want to engage with, be fun even linking to topical and funny videos – remember Peter Kay talking about Biscuits, how is your office coffee?

5. DONT SELL

Their is nothing worse than visiting a facebook page that just wants to sell sell sell, this is an instant turn off if it helps do you remember the safe style TV advert? DONT DO THIS!

Your facebook page needs to be about engagement nobody likes to be sold at constantly, is this all you do?

So here you have it our five top tips for engaging on Facebook, what do you recommend works for your business? Please use the comments to share..

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Social Media Training for the Institute of Fundraising

Institute of Fundraising South West ConferenceOur last event of 2012 was speaking at the South West Institute of Fundraising Conference held at Exeter Chiefs Stadium, Sandy Park on the outskirts of Exeter.

This all day conference  featured numerous high quality sessions include case studies of best practice from local charities through to nationally recognised speakers such as Amanda Pearson from Alzheimers Society on Legacies and Jhumar Johnson from Kingston Smith on the secrets Major Donor Fundraising.

Our well attended session was on Facebook from flop to fantastic, it was a lively session with lots of charity fundraisers who we batted the topic of facebook back and forth to see how it worked best in their organisation, sharing best practices and top tips to build and manage an awesome facebook page – surely a must for everyone, not just charitable organisations?

This concludes numerous events and seminars we have presented across the South West this year and if you want to know where we will be for both our free and paid events next year, please add your details onto the list below;

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Also you can see more image and keep up to date simply by joining our facebook page here – www.facebook.com/gleavemedia

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