Author Archives: GleaveMedia

eBay and the changing passwords

You will by now have heard all about how eBay has managed to allow someone it didn’t want access to the data of its UK users, what this means is that your details that you have given to eBay are now potentially in the hands of someone else for gain or just plain pain – we may never know.  You may also have received the email from eBay telling you to change your password – make sure you do now. Also there are bound to be some dodgy links being sent encouraging you to click on, well just be sure to actually login to the ‘real eBay’ and change your password there, http://pages.ebay.co.uk/help/account/forgot-password.html.

So who’s fault was it?

We don’t know, what we do know is this is becoming increasingly common where well known sites are exploited and then you (the user) is asked to chance login details just to be on the safe side, and how do you know how many other companies are really ‘protecting’ your data? Perhaps some have leaked it already…but we didn’t find out.

So what an you do?

In simple terms not a lot, it is always good advice to regularly update and change passwords, and if you no longer have faith in an online site to keep your data secure then leave them – that is potentially the best weapon you have, if enough consumers express dissatisfaction and leave then more emphasis will be made on data security.

If you want to talk to a team that cares about your eBay experience and wants to help your business get the best out of it them please get in touch now, and we can share with your more about our eBay service.

 

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Extraordinary Customer Service

Is your business delivering extraordinary customer service?

Extraordinary Customer ServiceCreating a customer service experience that your buyers love is one of THE most important actions for successful selling online – be that a hotel room or a product it doesn’t matter.  We have seen customer expectations increase and standards online rise and this means that extraordinary customer service should be #1 priority for any business.

So what should your business look at changing to make your buyers want to buy again and again from you?

1.Customer want to be confident that they’ll get what they ordered and that they will receive the item quickly – if that is not a physical product then take that to be confirmation of the purchase.

2.What is your returns policy, it is clear and simple and easy for a customer to change their mind – something has come up can the customer amend or cancel whatever they ordered?

3.For anything you do online make sure you use high quality pictures and a really clear and simple description.

4.Listen to all feedback from customers both positive and negative, this can/should give you a gold mine of information as to how your business is performing.

So here you have it some great tips to help your business deliver an extraordinary customer experience . And here is our the sales pitch if you need help for your business Digital Marketing or even just a no obligation chat then why not contact us through the website here – we’d love to show you how the team at Gleave Media can help your business proposer on Social Media.

Ben and Jerrys Instagram

Instagram the big hitter of 2014?

Ben and Jerrys InstagramInstagram has seemingly gone from a cult selfie platform to a storytelling platform overnight. As a result of this fast growing success it is challenging the more mainstream social media of Facebook, Twitter and LinkedIn through photo sharing in a mobile world. The use of Instagram means a brand can tell its story visually so we can emotionally emphasise with them, this does mean that brands need to take care but in 2014 we think Instagram will be the big hitter of the year for three clear reasons.

Social Media is becoming more Visual

2013 saw a significant rise in the number of images shared socially and the continuing drive of the more mainstream social media platforms to focus more on visuals as apposed to writing this is only going one way.  For example images on Twitter and Facebook show in news feeds – you no longer have to click to view the photo, it is there for anyone to see.

An acceptance of sponsored posts

Users of Instagram use it free and as such it needs to pay its way somehow, the use of sponsored posts is far more accepted  by everyone and this is where marketeers can influence users by drilling down the metrics to create a fully targeted visual offering and getting influencers on Instagram to buy into this.  Major brands are already on this Ben & Jerry’s ice cream being one…

Since its launch, Instagram has provided us with an amazing platform to connect with our fans and tell our story visually. Ads on Instagram let us reach and engage with more fans about our flavors, fun and values.”

Mike Hayes, Digital Marketing Manager, Ben & Jerry’s

Instagram is still growing

We are only at the start of the journey for Instagram, how we as marketeers use this great tool is what will shape 2014, the potential here is phenomenal now we can grasp how this relatively simple app can tell a story in a compelling fashion that our customers want to engage with.  Instagram will continue to shape the mobile photo sharing world for a long time to come and we believe 2014 will be its year.

And now the sales pitch if you need help for your business Digital Marketing or even just a no obligation chat then why not contact us through the website here – we’d love to show you how the team at Gleave Media can help your business proposer on Social Media.

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Shopping Centre

Facebook for business

This is the copy from a recent video from the In a Nutshell series….

Thanks to numerous facebook changes recently, many businesses are thinking about scaling back on Facebook marketing – you shouldn’t.

Facebook is still the best social network for getting traffic to your website, and is great for conducting two way discussions between a business, and its customers. The appropriate interaction on your facebook page will make people feel valued, as it means that their needs and desires have been acknowledged, and that your business is actively working to fulfill them.

Getting this engagement-ball-rolling, however, can be a challenge, so these are my top tips for increasing engagement, on a new Facebook business page:

Welcome visitors – If you have business premises, you’d welcome new customers when they walked in, so why not do this on facebook?
Ask a question about your products or services – Facebook is great for crowd sourcing, so why not ask your audience what they think about your products and services.
Answer a question from a customer – People love to ask things, so answer honestly, and answer so your whole audience can see. Even a simple thank you will often do, showing your appreciation that someone has wanted to engage with your business, will go a long way to building that special relationship.
Respond quickly to comments from visitors and fans – Where someone asks a question on your facebook page, ensure you reply as quickly as possible, ideally the same day.
Create a connection from facebook to the outside world – Facebook has numerous widgets and tools, that can connect your business facebook page, to your website – so use them, also ensure that you have a business focussed URL, so you can be easily found.

Remember that your business page likers, return to where they feel welcome, and where they are rewarded for being there.

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five ways you can get social media WRONG!

These days pretty much every business has some kind of social media presence yet still some business don’t seem to gain any proactive benefit from these fabulous social media sites, is your business making those simple social media mistakes?

1. Boring updates  A boring update is anything that lacks your businesses unique personality or perspective, you need to give a new look and feel on and old topic or even going against the norm is what will get you noticed.

So ask yourself how you can infuse your own business ideals and the character this brings into each update – this is the key essence of branding, after all the last thing you want to be is forgettable.

2. Disrespecting others  Social media is not the place to publicly air your grievances with others, doing this on social media is simply no different than shouting insults at someone in public or raising your voice at a retail store employee. For sure it will get peoples’ attention, but that’s not the kind of attention you want.

3. Failing to promote others  Someone once said ‘givers gain’ and when it comes to building your business on social media and building a responsive network of followers you need to develop a reputation as someone who highlights others. Not only does this give credit where credit is due, it also communicates that you’re secure with your success and have the ability to promote others in your industry.

A couple of great ways to highlight others include:

  • When someone gives you a great piece of advice, post it on Facebook or Twitter and tag that person.
  • Why not use the endorsements feature on LinkedIn and begin endorsing people within your network.

4. Not replying to comments If your business has for example a Facebook page and people comment, by not replying to these comments this is no different than starting a conversation with someone and then ignoring their response. Actively monitoring comments and questions on every post can be time consuming, but even posting one follow-up comment per post can show you care and that you’re engaged.

5. Being tagged in questionable photos We were running a training session in Somerset in mid 2013 and one of the participants was easily found in a very questionable photo on Facebook – would you want that?  We know that lots of people will have had a photo taken that if you could wind the clock back you would want to change and indeed at the time may well have seemed rather funny, but you should think twice about allowing yourself to be tagged in any questionable photos whatever the site they are going onto.  The last thing you want is your business or staff in any image that bring the business into disrepute.

So here you have it our top five ways that your business can get Social Media wrong, and now the sales pitch if you need help or even just a no obligation chat then why not contact us through the website here – we’d love to show you how the team at Gleave Media can help your business proposer on Social Media.

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five top tips for creating great content

The importance of creating great content about your business or products you offer at the right time has been shown to have a direct benefit to drive demand for this offering and at the same time improve the all important bottom line.  To make sure you get the most out of any content you create here are our top five tips;

  1. keep it relevant – don’t just write some generic mumbo jumbo, who is your audience, your target market?  If you write with them in mind you will have far greater engagement and by its very nature a greater response rate, which is surely what you want isn’t it?
  2. don’t just promote – at the end of the day we all want to sell our products or services but if you do this all day every day then people will disengage with you (your business) and more than likely not welcome any future communication updates.
  3. quality of the content – what you create needs to be written, or at the very least ‘helped’ by the relevant person, so if you’re a hotel writing about the amazing meals you offer then get your chef to share and help – thats common sense surely?
  4. it is applicable to your business – we see this so many times, where a business creates content that is in no way relevant for your business, not even slightly – not only would this give poor results but it could also damage the businesses reputation.
  5. does it offer benefit to the reader – as with all content creation you need to think with your reader in mind, what are you offering them, think like a customer so don’t just promote, offer them something of value.  To use the example of a hotel why not offer a small article on how to make amazing cranberry sauce this festive season

So in summary if you can offer a relevant targeted message about your business this will have a direct result on engagement and interest.  make no doubt about it if you can create great content you will gain more sales leads and improve the quality of your website traffic further promoting your brand.

A short mention for GleaveMedia, we can help with your content creation needs and requirements and help your business achieve it’s targets, just get in touch here.

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Three top tips for Pay Per Click success

searching onlineWe believe Pay Per Click marketing is something of an art form, easy to setup but very difficult to get it right so it actually works really well for your business.  There are many elements that effect the success of any PPC campaign and they generally revolve around the three core rules that should always count. These are, 1. Relevance, 2. Clarity, 3. Distraction – the short ad text is not their to work alone, it should be designed to create interest and make the reader want to know more and click through.

So with all the above in mind you really need to take into account our top three tips to ensure your adverts have Pay Per Click success.

TIP 1: RELEVANCE: You need to make sure that what you say in the ad copy is what is on the page the ‘clicker’ click through to. So don’t say something that isn’t on your landing page and this is very relevant if you mention a specific product or offer…… you need to make very sure that same information is clearly obvious on the relevant landing page.

TIP 2: BE CLEAR: if you make an offer or discount in your PPC advert then that same offer or discount needs to be clearly visible on your landing page, if it isn’t then your bounce rate is only going one way – UP! be clear if offering a deal or else you will get found out..

TIP 3: KEEP THE FOCUS: When you write your PPC ad copy make sure its focussed on what you are offering and ensure this is carried over to the landing page, all PPC adverts work better when they are focused on very specific landing pages. So don’t use a page that is generic, too many PPC adverts head just to a home page and then a business wonders why a ‘clicker’ then doesnt carry out any action. If you think about it a ‘clicker’ has two choices, either A carry out an action i.e. buy the product, or B leave – so be careful about cluttering the landing pages with links to lots of other products or services.

If your business is struggling with its Pay Per Click management or even if you don’t think its working for you after spending a considerable budget (quite common) then why not get in touch for a no obligation appraisal – what have you got to loose?

You can contact GleaveMedia through our contact form here, we’d love to hear from you…

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Customer Surveys for Tourist Attractions

SurveyFinding out what your visitors really think surely has to be a good think doesn’t it?

Here at GleaveMedia we have considerable experience in doing just that having just completed a major survey project for a National Market business.  They wanted to find out more about the customer base and those customers who just don’t use them but may or may not have even heard of them.  This project involved on site surveys in this South West Tourist attraction as well as surveying at local towns nearby the attraction to ensure we got a really diverse customer selection, this ensures statistically correct and valid results from real people at the location and in the surrounding area.

The surveying of your customer base (and potential customer base) can provide a direct insight into how happy your products and services make your customers and on where you should focus your future efforts.

Common goals of many surveys include:

  • Measuring how loyal your customers are
  • New product launchesHelping human resources departments train staff or execute new staff initiatives
  • How good your customer service actually is
  • Staff training and new ideas or plans

GleaveMedia we can help with your customer surveys needs and requirements and help your business achieve it s targets, just get in touch here.

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The Future of Digital Marketing 2013

In July we were doing the rounds of networking events with our 15 minute seminar the Future of Digital Marketing an interactive presentation of 15 minutes highlighting how recent changes in search may effect the listeners profile on Google.  With all the changes happening in search this year and in particular the recent May Google Penguin update it seemed an opportune moment to update our audience in the South West with what they need to be aware of.  As i’m sure you can imagine 15 minutes only gives us the opportunity to scratch the surface, but its a start and if the feedback is anything to go by a well received start.

If you need help to get your Search Engine Optimisation back on track so it is working for your business, then please get in touch through the website here  for a no obligation chat.

To view your copy of the presentation you just use the slideshare link below

 
 

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Google Enhanced Campaigns

Today probably the most significant change in the way Google lets a business reach its target audience will change.  After this date any business will be able to directly target ads at any user based  on the time of day, location and type of device being used, so for example a restaurant may want to target desktops in the morning but as people are out and abotu after work move to targeting more localized mobile devices later in the afternoon/evening

Google Enhanced Campaigns says – “Enhanced campaigns help businesses reach people at the moments that matter, across all devices, with smarter ads that are relevant to their audience’s intent and context.”

A key part of enhanced campaigns is that they are able to display the correct advert ad and extension, such as sitelinks and click-to-call phone numbers, based on a person’s context and device capabilities. All of this means that you can get the right message to the right person at the right time at the moment that it matters most.

If you need help to get your Google advertising campaign on track so it is working for your business, then please get in touch through the website here  for a no obligation chat.

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