Author Archives: GleaveMedia

Why managing your Trip Advisor profile is vitally important

Managing your Trip Advisor profile and keeping it current can be an extremely important benefit to your business, especially for those in the travel industry and the many travel-related businesses like restaurants, shopping centers, tourist attractions, and real estate agents. But keeping information on your profile up-to-date isn’t enough – you need to be actively involved with reviewing feedback and responding to it, and even trying your best to win TripAdvisor stars and awards to whatever extent this is possible.

Here are some of the reasons that TripAdvisor can have such a big impact on your business.

Reliable resource

TripAdvisor has become one of the best online sources of travel information, and its directory of hotels flights and everything associated with vacationing expands every day. It is one of the first places people go to give their opinions of hotels and all the businesses associated with traveling. This being the case, it should also be the first place you go as a business owner to see what customers are saying about your services or products.

Marketing benefits

TripAdvisor has become a very powerful marketing tool which can have a profound influence on visitor traffic and the behavioral habits of travelers themselves. Very often travelers who take the time to review a travel-related business on TripAdvisor provide very detailed descriptions of the experience, including accommodations, amenities, services, and other highlights.

This amounts to free advertising for your business, assuming that the review is a good one. If a review of your business is less than desirable, it should be an alert to you that some aspect of your business needs attention, whether it’s customer service or something else. It’s no coincidence that a recent survey found more than 90% of all travelers preferred to book accommodations for hotels when photos and detailed descriptions were available to provide desired information.

In short, many of the people you are targeting for your travel-related business make use of TripAdvisor in one way or another – and this means you should be using it to your advantage.

If you would like a non obligation chat with the team at GleaveMedia to understand more about managing your Trip Advisor profiles better then please call us on 01392 241653 or get in touch through the website here.

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British Hen Welfare Trust Social Media Award winner

Why we work with Charities and Charity Social Media

We’ve worked with Charities for as long as we’ve been GleaveMedia, we’ve seen small charities grow and bigger charities work better by having a clearer hold on the Charity Social Media activities, but why do we work with charities?

This is a question that we’re often asked, simple answer is that its in our DNA working with those organisations that ask for help to work better and make use of these new and emerging technologies that they may not have a handle on, this is why we co collaborate on GrowMyCharity.com and you can see from our ethics policy that we put our ethical behaviour at the heart of all we do and how we work.

During this time frame we’ve presented numerous Digital Marketing Seminars across the South West covering such topics as Social Media Planning to how to communicate your cause better – you can see our last nine events on our Eventbrite profile page here and the names of most of the charities that we’ve worked with can be found on the GrowMyCharity.com website here .  Also we had our Social Media Award in 2013 that saw the British Hen Welfare Trust walk away with a cheque for £500 and you can read about this on their website here: http://www.bhwt.org.uk/british-hen-welfare-trust-scoops-south-west-social-media-award/

What does the future hold? Well when we started we were teaching charities how to open Twitter accounts and now its far more about engagement of the audience on the chosen social platform and the planning that goes on behind the scenes…

So if you’re a charity and want to make use of a great resource why not head over to the GrowMyCharity.com website and see how we can help your charity or social enterprise grow.

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facebook news feed updates

Facebook news feed updates

The latest Facebook news feed updates have found a new way for all users to view the posts from friends they actually want to hear from and read pages they actually want to see by creating a more personalized news feed.

From facebooks’ own internal research it shows that each time an average Facebook member logs on there are 1,500 brand new updates, photos and videos waiting for them that have appeared since their last visit and if you have a large number of friends this can increase to over 10,000. So now Facebook has combined these features and put them all into one place and by choosing to ‘See First,’ any user will be able to create a brand new feed in a matter of minutes, and guarantee that they will never miss an important update, this Facebook video explains more about it…

These updates will allow any user control over what they want to see, which has to be beneficial surely?

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The five clear benefits of CRM Software for small business

We work with numerous growing business and help them engage and manage their customer relationships, we know that companies that manage those customer relationships the best are more likely to win than those that do nothing.

This management of customer relationships is the reason why the use of modern web based CRM (Customer Relationship Management) systems has massively grown in recent years as small and growing businesses are able to adopt those technologies traditionally only open to large business thus making use of CRM Software for small business.

If you are still unsure about how CRM Software for small business could make a change to your business, here are five of the biggest benefits of a well managed and augmented CRM system.

Improved efficiency

A CRM system that can integrate with marketing and sales tools does offer significant efficiencies in replacing none joined up systems.  They allow the business to move away from having multiple spreadsheets or checklists by joining all this process into one cloud based efficient system that allows you to track, monitor and engage at every stage of the customer journey.

Better Collaboration

With having one CRM system run your sales and marketing functions you can manage the job functions in your business that allow different employees (departments) to be able to input and increase the value of the customer engagement journey through good training and better data management.

Centralising your data

We’ve written previously about how data is any growing businesses greatest asset and having that data in one place THEM being able to manage run data analysis on this allows you to learn things about and from your customer that simply wouldnt be possible.

Increased accountability

By having a central CRM system for your business you can manage every aspect of that customer relationship thereby ensuring that prospects don’t get lost on bits of paper and they of course add a layer of accountability as you will know who has done what and when thereby managing this customer lifecycle.

Better customer experience

Ultimately, for all of the benefits CRM systems provide to the businesses that use them, the biggest benefit of CRM software for small business is that their use leads to a better overall customer experience.

Customers are more easily and accurately segmented, their needs identified, and because the status of a businesses relationship with them is accurately tracked, then they can interact with them meaningfully at the right times, leading to more sales, faster sales and higher customer retention and satisfaction.

If you would like a non obligation chat with the team at GleaveMedia to understand more about our CRM offering then please get in touch through the website here.

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Gleave Media Coffee

We are four!

It maybe May the first today but here are GleaveMedia we are all about the number four, for we are celebrating four years of business.  We have had the pleasure of working with some fab clients along the way and whilst there have been highs and lows we can honestly say how really proud of the people we work for and the people we work with.  Our vision has remained the same and that is to provided solid results for businesses who want to grow.

So as it is the end of the week let the celebrations begin, here at GleaveMedia we are going to start the day the best we know how…. Coffee all round.

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responsive website

We believe in responsive web design, is your site responsive?

As a company we believe in responsive web design and were pleased that as from 21st April following changes to their search algorithm Google have said they will prioritise mobile-friendly websites. So if your website is not fully responsive to screen size, this will lead to a drop in rankings, visits etc – this means it needs to work in smart phones, tablets etc all with differing screen dimensions.

On one hand, you wonder what gives Google the right to specify what type of website you must have? However, the reality is that if you don’t have a responsive website, you’re not offering a smooth user experience and this is what they’re optimising for – they want to prioritise websites that offer the best experience. We have for some time strongly recommended all websites are built for responsive web design and as we’ve already said this means that pages adjust or “respond” according to screen size. This means that for customers on a mobile device, accessing a responsive website is a pleasure – they are more likely to visit more pages, and therefore conversions are likely yo increase. Take our site for example, the image above is taken from a smart phone, but open the site on a tablet or for that matter any internet connected device and the site will resize accordingly giving the user a seamless experience.

Google do have an online tool that you can check your website https://www.google.co.uk/webmasters/tools/mobile-friendly/ and see if its compatible, if not they also offer some helpful tips and advice so you can go about making it compatible, so their really is no excuse.

If you need help or advice in getting your site compliant, please get in touch through the website here.

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coombeshead academy enterprise day

GleaveMedia goes back to school

With my school days well and truly in the past it was a pleasure to be invited to Coombeshead Academy in Newton Abbot to take part in the year ten’s business challenge day. The students were taking part in a “Coombeshead Academy meets The Apprentice” day with the emphasis on developing a campaign to raise money for the schools Ugandan Charity.

GleaveMedia were one of the local businesses who were invited to form the judging panel for the days activities. The students had been tasked to come up with a team profile and logo, a social media campaign, a bus stop poster and a fully costed proposal for a local fundraising event. The students had come up with an array of ideas ranging from a frozen drink campaign, multiple pop concerts and even an idea to host a dinner dance. The students certainly showed a great talent towards coming up with campaigns that contained the “wow” factor and being able to present their ideas clearly and enthusiastically to a panel of peers was very impressive. It’s great to see Coombeshead Academy realising the importance of getting it’s student ready for the world of work by involving the local businesses and seeing the students explore the skills that will be required of them when they enter the world of work is very encouraging.

I certainly enjoyed spending my time out the the office being back at school. It doesn’t hurt to remember we were all that age once and those school years are so very important in building the skills, ability and knowledge that will be required in the future

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Gleave Media attends small business reception at No 11

Our Managing Director was chosen to meet the Chancellor of the Exchequer as a representative of small businesses in the South West earlier this month.

Alistair Gleave MD of Gleave Media joined two other local business champions at a 2-hour champagne reception held at 11 Downing Street, after being nominated by Newton Abbot MP Anne Marie Morris, the Conservative Small Business Ambassador for the South West.

He said: “It was a great honour to be chosen to represent small businesses in the south west region and to listen to George Osborne talk about his own experiences growing up as the son of two small business owners.”

The Chancellor, whose mother ran a catering company whilst his father ran a textile business, also outlined Government support for small businesses, referring to them as the ‘engine room’ of the economy.

During the reception Mr Gleave and his wife, Penelope met other small business champions from the south of the country to swap experiences.

It is the aim of Gleave Media to help other small Devon businesses grow and achieve great things, so it was a real bonus to receive recognition for myself as well as get a glimpse inside the power house that is No 11,” he added.

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Ask your audience

Asking your audience surely has to be an easy way for your business to engage with its customers doesnt it?

By asking your audience you can gain valuable input into what your customer would like to see happen so hopefully you can provide just that.

Up and down the country you will see pollsters asking your opinion, but maybe your business could take it one stage further and ask a direct question about what product they’d like you to sell, if you’re a coffee shop, ask what cakes your customers would like or how about if you own property and a commercial unit is vacant, why not ask….

Tell us what you would like to see in this unit

And as the audience you can answer by simply using the QR code or heading to a web link where you can ask ; ‘tell us what you would like to see in our vacant units’.

So what would your business have to gain from asking your audience? we’ll take the example of the property looking to rent a vacant shop unit:

1.You are making the customers of the shopping centre feel involved somehow in the development of this resource.

2.The shopping centre is seemingly closer to the community as they are asking the community and not just putting another retail unit in that can be found in any high street.

3.The shopping centre is collecting data from everyone who engages from them, could they then use this to form a focus group and get face to face with their audience?

So can you business ask your audience and get them involved in what you’ve done well or maybe you have a direction that you want to go and not sure, maybe this is stocking new products or moving into new markets, either way asking your audience can be a big help.  Of course this should then be embed into a full Digital Marketing Strategy then we are the team to help, please get in touch here.

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How good is your business data?

Your business could well be sitting on a goldmine of data that you didn’t even know you had and if you took a look further and could well find some amazing nuggets ready to be discovered, such as;

  • Existing clients you can sell other products and services to.
  • Old clients, can they be resold to?
  • Prospects – people you’ve met who you haven’t followed up with.

All these and more will be sitting in some kind of database, so how do you find value in your own data?   you just need to find it.

So how do you find it? well start at the beginning although you now may use a CRM system, how did you collate data originally, maybe it was a crd index file or even an old show box for all those cards you collected at networking meeting – either way go back relook and find them.  It is never to late to remake contact and email marketing offers a very cost effective way to do this, to make that introduction and try to start that conversation all over again.  So when you have all this old data when then…

Some questions to ask yourself?

  • Where is this business data? – is it in one big list or maybe our receptionist has a list from people who walked in, your sales staff from business cards.
  • What kind of format is it in? – Do you have any history with this data, i.e. where it was acquired from, who spoke to the contact etc etc
  • Has it been de duplicated? – important if you are planning on multiple mail shots.
  • Is it compliant with the data protection act? – this comes back to how the data was acquired, was it acquired by a trawl through records by a keen salesperson or did someone actually contact everyone on your lists?

And if all this seems to much trouble then why not ask our team as we also run our own email marketing system called mailPDQ and we can help you make sense of what you have and how you can use it to your businesses advantage, you can contact us through the website here.

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