Author Archives: GleaveMedia

facebook news feed updates

Facebook news feed updates

The latest Facebook news feed updates have found a new way for all users to view the posts from friends they actually want to hear from and read pages they actually want to see by creating a more personalized news feed.

From facebooks’ own internal research it shows that each time an average Facebook member logs on there are 1,500 brand new updates, photos and videos waiting for them that have appeared since their last visit and if you have a large number of friends this can increase to over 10,000. So now Facebook has combined these features and put them all into one place and by choosing to ‘See First,’ any user will be able to create a brand new feed in a matter of minutes, and guarantee that they will never miss an important update, this Facebook video explains more about it…

These updates will allow any user control over what they want to see, which has to be beneficial surely?

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The five clear benefits of CRM Software for small business

We work with numerous growing business and help them engage and manage their customer relationships, we know that companies that manage those customer relationships the best are more likely to win than those that do nothing.

This management of customer relationships is the reason why the use of modern web based CRM (Customer Relationship Management) systems has massively grown in recent years as small and growing businesses are able to adopt those technologies traditionally only open to large business thus making use of CRM Software for small business.

If you are still unsure about how CRM Software for small business could make a change to your business, here are five of the biggest benefits of a well managed and augmented CRM system.

Improved efficiency

A CRM system that can integrate with marketing and sales tools does offer significant efficiencies in replacing none joined up systems.  They allow the business to move away from having multiple spreadsheets or checklists by joining all this process into one cloud based efficient system that allows you to track, monitor and engage at every stage of the customer journey.

Better Collaboration

With having one CRM system run your sales and marketing functions you can manage the job functions in your business that allow different employees (departments) to be able to input and increase the value of the customer engagement journey through good training and better data management.

Centralising your data

We’ve written previously about how data is any growing businesses greatest asset and having that data in one place THEM being able to manage run data analysis on this allows you to learn things about and from your customer that simply wouldnt be possible.

Increased accountability

By having a central CRM system for your business you can manage every aspect of that customer relationship thereby ensuring that prospects don’t get lost on bits of paper and they of course add a layer of accountability as you will know who has done what and when thereby managing this customer lifecycle.

Better customer experience

Ultimately, for all of the benefits CRM systems provide to the businesses that use them, the biggest benefit of CRM software for small business is that their use leads to a better overall customer experience.

Customers are more easily and accurately segmented, their needs identified, and because the status of a businesses relationship with them is accurately tracked, then they can interact with them meaningfully at the right times, leading to more sales, faster sales and higher customer retention and satisfaction.

If you would like a non obligation chat with the team at GleaveMedia to understand more about our CRM offering then please get in touch through the website here.

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Gleave Media Coffee

We are four!

It maybe May the first today but here are GleaveMedia we are all about the number four, for we are celebrating four years of business.  We have had the pleasure of working with some fab clients along the way and whilst there have been highs and lows we can honestly say how really proud of the people we work for and the people we work with.  Our vision has remained the same and that is to provided solid results for businesses who want to grow.

So as it is the end of the week let the celebrations begin, here at GleaveMedia we are going to start the day the best we know how…. Coffee all round.

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responsive website

We believe in responsive web design, is your site responsive?

As a company we believe in responsive web design and were pleased that as from 21st April following changes to their search algorithm Google have said they will prioritise mobile-friendly websites. So if your website is not fully responsive to screen size, this will lead to a drop in rankings, visits etc – this means it needs to work in smart phones, tablets etc all with differing screen dimensions.

On one hand, you wonder what gives Google the right to specify what type of website you must have? However, the reality is that if you don’t have a responsive website, you’re not offering a smooth user experience and this is what they’re optimising for – they want to prioritise websites that offer the best experience. We have for some time strongly recommended all websites are built for responsive web design and as we’ve already said this means that pages adjust or “respond” according to screen size. This means that for customers on a mobile device, accessing a responsive website is a pleasure – they are more likely to visit more pages, and therefore conversions are likely yo increase. Take our site for example, the image above is taken from a smart phone, but open the site on a tablet or for that matter any internet connected device and the site will resize accordingly giving the user a seamless experience.

Google do have an online tool that you can check your website https://www.google.co.uk/webmasters/tools/mobile-friendly/ and see if its compatible, if not they also offer some helpful tips and advice so you can go about making it compatible, so their really is no excuse.

If you need help or advice in getting your site compliant, please get in touch through the website here.

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coombeshead academy enterprise day

GleaveMedia goes back to school

With my school days well and truly in the past it was a pleasure to be invited to Coombeshead Academy in Newton Abbot to take part in the year ten’s business challenge day. The students were taking part in a “Coombeshead Academy meets The Apprentice” day with the emphasis on developing a campaign to raise money for the schools Ugandan Charity.

GleaveMedia were one of the local businesses who were invited to form the judging panel for the days activities. The students had been tasked to come up with a team profile and logo, a social media campaign, a bus stop poster and a fully costed proposal for a local fundraising event. The students had come up with an array of ideas ranging from a frozen drink campaign, multiple pop concerts and even an idea to host a dinner dance. The students certainly showed a great talent towards coming up with campaigns that contained the “wow” factor and being able to present their ideas clearly and enthusiastically to a panel of peers was very impressive. It’s great to see Coombeshead Academy realising the importance of getting it’s student ready for the world of work by involving the local businesses and seeing the students explore the skills that will be required of them when they enter the world of work is very encouraging.

I certainly enjoyed spending my time out the the office being back at school. It doesn’t hurt to remember we were all that age once and those school years are so very important in building the skills, ability and knowledge that will be required in the future

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Gleave Media attends small business reception at No 11

Our Managing Director was chosen to meet the Chancellor of the Exchequer as a representative of small businesses in the South West earlier this month.

Alistair Gleave MD of Gleave Media joined two other local business champions at a 2-hour champagne reception held at 11 Downing Street, after being nominated by Newton Abbot MP Anne Marie Morris, the Conservative Small Business Ambassador for the South West.

He said: “It was a great honour to be chosen to represent small businesses in the south west region and to listen to George Osborne talk about his own experiences growing up as the son of two small business owners.”

The Chancellor, whose mother ran a catering company whilst his father ran a textile business, also outlined Government support for small businesses, referring to them as the ‘engine room’ of the economy.

During the reception Mr Gleave and his wife, Penelope met other small business champions from the south of the country to swap experiences.

It is the aim of Gleave Media to help other small Devon businesses grow and achieve great things, so it was a real bonus to receive recognition for myself as well as get a glimpse inside the power house that is No 11,” he added.

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Ask your audience

Asking your audience surely has to be an easy way for your business to engage with its customers doesnt it?

By asking your audience you can gain valuable input into what your customer would like to see happen so hopefully you can provide just that.

Up and down the country you will see pollsters asking your opinion, but maybe your business could take it one stage further and ask a direct question about what product they’d like you to sell, if you’re a coffee shop, ask what cakes your customers would like or how about if you own property and a commercial unit is vacant, why not ask….

Tell us what you would like to see in this unit

And as the audience you can answer by simply using the QR code or heading to a web link where you can ask ; ‘tell us what you would like to see in our vacant units’.

So what would your business have to gain from asking your audience? we’ll take the example of the property looking to rent a vacant shop unit:

1.You are making the customers of the shopping centre feel involved somehow in the development of this resource.

2.The shopping centre is seemingly closer to the community as they are asking the community and not just putting another retail unit in that can be found in any high street.

3.The shopping centre is collecting data from everyone who engages from them, could they then use this to form a focus group and get face to face with their audience?

So can you business ask your audience and get them involved in what you’ve done well or maybe you have a direction that you want to go and not sure, maybe this is stocking new products or moving into new markets, either way asking your audience can be a big help.  Of course this should then be embed into a full Digital Marketing Strategy then we are the team to help, please get in touch here.

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How good is your business data?

Your business could well be sitting on a goldmine of data that you didn’t even know you had and if you took a look further and could well find some amazing nuggets ready to be discovered, such as;

  • Existing clients you can sell other products and services to.
  • Old clients, can they be resold to?
  • Prospects – people you’ve met who you haven’t followed up with.

All these and more will be sitting in some kind of database, so how do you find value in your own data?   you just need to find it.

So how do you find it? well start at the beginning although you now may use a CRM system, how did you collate data originally, maybe it was a crd index file or even an old show box for all those cards you collected at networking meeting – either way go back relook and find them.  It is never to late to remake contact and email marketing offers a very cost effective way to do this, to make that introduction and try to start that conversation all over again.  So when you have all this old data when then…

Some questions to ask yourself?

  • Where is this business data? – is it in one big list or maybe our receptionist has a list from people who walked in, your sales staff from business cards.
  • What kind of format is it in? – Do you have any history with this data, i.e. where it was acquired from, who spoke to the contact etc etc
  • Has it been de duplicated? – important if you are planning on multiple mail shots.
  • Is it compliant with the data protection act? – this comes back to how the data was acquired, was it acquired by a trawl through records by a keen salesperson or did someone actually contact everyone on your lists?

And if all this seems to much trouble then why not ask our team as we also run our own email marketing system called mailPDQ and we can help you make sense of what you have and how you can use it to your businesses advantage, you can contact us through the website here.

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Seven steps for dealing with negative online comments

The old adage that word of mouth wins customers is even more true in this digital age but these days many people will then use a search engine just to check out that recommendation.  What happens next is the decider before buying or moving on and it appears that there is significant research that demonstrates that people will move on due to negative online comments.

So how should you respond to negative online comments? well these are our seven steps for dealing with negative online comments.

1. Respond quickly

If you are a BIG brand a customer will expect a pretty quick response, within the hour we’d suggest is best and you are likely to find those big brands monitor all the social channels with a dedicated team and will respond quickly.

2. Stay in the channel

There is nothing worse for a customer who raises an issue in say Facebook for a business to then want to move that conversation elsewhere, no they wanted the conversation in facebook so keep it in that channel.

3. Admit when you are wrong

If a complaint does comes in then it helps to have a common strategy for dealing with it and try to be as honest as possible when responding to online feedback, if you don’t then you are likely to be found out.

4. Do your best to put the issue right

For many businesses there can be no doubt that Social media is the best thing that has happened to customer service because if they’re good at it, any company can build a reputation for quality fast but on the flip side, if a company is poor at customer service, it’s now far easier to find out.

5. Don’t differ in how you would handle a situation between channels

Try to be as honest as possible when responding to any online feedback and don’t hide comments you receive, or make any excuses.

6. Be human not corporate – let your employees be themselves it will help them to develop a rapport with the customer

If you have someone complain who is in the mindset where they want to defame or attack your business online and that you get the site where they are doing that shut down or a comment taken down, then the chances are the complainer will just take that complain elsewhere on another channel. So it’s best to open up a sensible dialogue with the person criticising you and take steps to resolve an issue in the first place.

7. Remember that thousands of people could read your response

If your twitter feed has a large number of followers bear in mind that any response can be amplified far quicker to a far larger audience so make sure that you establish the truth and if it requires a response – here is a great opportunity to turn a negative to a positive.

So there you have our seven steps for dealing with negative online comments, and now the sales pitch if you need help or even just a no obligation chat then why not contact us through the website here – we’d love to show you how the team at Gleave Media can help your business proposer on Social Media.

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facebook insights

Facebook marketing success

As a company we work with a number of clients on all aspects of the Social Media presence, and as would be expected facebook marketing does feature highly in most businesses social engagement.

This customer wanted a pretty much immediate ‘push’ with his social campaigns on facebook with significant increase in reach of his updates.  We proposed a directly targeted facebook campaign to reach out to the target business audience while at the same time work on the brand awareness and overall impact of the social updates.

The result are quite staggering with a 13000% uplift, yes thats right thirteen thousand percent uplift in reach for the customer, as i’m sure can see he was another very happy customer and one all to keen to share his direct results and success.

You can also read about the work we did with Exeter City Council on the Exeter Together Social Media campaign here.

So if your business needs help with its social presence and if you just need someone else to have alook and see if you’re doing it right then give the team a call on 01392 241653 or contact us through the website here, we’d love to help your business grow.

 

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