Author Archives: GleaveMedia

Social Media and Inbound Marketing for your business.

Social Media and content on your blog is a key part to any business inbound marketing strategy, below are just 5 ways Social Media can help grow your business.

  1. Speed – you can get a Facebook page running now and a blog will only take a little while longer.
  2. Cost – the cost for entry into Social Media is small, you can get started for peanuts literally!
  3. Instant Engagement – there is no other way to talk to your client and prospect base and get response either + or – immediately.  The changes are your customer base is already doing this leaving reviews on Tripadvisor or feedback on LinkedIn or Facebook.
  4. Search is Social – just go to Google and search for your business, you will get a list of not just URL’s but likely to be videos (from YouTube) tweets and posts made by other, you need your business to be in that listing.
  5. Inbound Marketing – we are HUGE fans of establishing an inbound marketing strategy and social media and content creation on your blog should be essential inbound marketing tools for any business.

We are specialists in Social Media and Inbound Marketing and can help grow your business, contact us here for a no obligation initial consultation.

 

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Inbound Marketing and Social Media Seminar at Seale Hayne

Yesterday Alistair Gleave owner of GleaveMedia was presenting  a 2 hour seminar on Inbound Marketing and Social Media for the Charity Sector at the fabulous Hannahs at Seale Hayne on the outskirts of Newton Abbot.

This was introduced by Jackie Dawkins of Shine Charity Recruitment  and we then had a lively seminar on Inbound Marketing and particular Social Media and how a charity can and should implement this into their organisational structure.  We covered how charities are making great strides with some examples that provoked lively discussion as well as answering interesting questions and giving tips the charities could take away and implement immediately.

Images for the seminar can be seen on our Flickr set here.

We have run 6 or 7 of these especially for the Charity sector previously and for more details or to register your charities interest for future seminars head over to GrowMyCharity and sign up for the newsletter.

 

Social Media Training in Exeter

So you have set up your Twitter and LinkedIn profile, now what?  Over the last few years Social Media has become THE buzz phrase of a many a marketeer, be it tweet that or facebook something else.

The chances are in your business you dont have time to get upto speed with what you need to be doing – you need social media training from a team that knows the retweet from the check in, a team that prides itself on working for your business, we dont claim to be a twitterati or in any great lists, we just know our stuff.  Social media covers numerous identities including forums, blogging, podcasts, wiki;s social booking marking, forums, the list really does go on and on and we know how it can work for your business.

Every Business has its own unique social media challenges and we believe in designing training programs for your business that take account of your social media needs.

Your business needs to making the most of these opportunities, the sort of things we cover in these social media training sessions in Exeter are;

  • Setting up your social accounts and managing them
  • How to create great content
  • Monitoring what people are saying about your business online
  • Using Facebook, LinkedIn, Twitter and YouTube
  • Building Social Media in with your Marketing Strategy
  • Managing negative effects on Social Media
  • Best practice for your Social Media
  • Blogging and blogging well

With costs starting from just £250 (+mileage) for a half day, to find out more please use contact us now.

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Business mobile phones, iPhone, Blackberry or htc on a business tariff

We all know about the massive business growth that comes from the mobile internet that can be delivered though a business mobile on a business tariff, this varies from just checking email to texting employees.  Which ever way you look at it the way a business works has changed dramatically from just a few years ago and with new handsets from the like of Blackberry, HTC and Apple you really are spoilt for choice.

A few mobile stats for you below;

  • 19% of internet users now use status updates – mobile dominates
  • 975 million mobile web users expected by 2012
  • Mobile phones to over take PC’s for web surfing by 2013
  • Over half a billion people to use mobile money transfer services by 2014

So the question is if we know this, then why are so many businesses on outdated tariffs not giving them the flexibility their business now demands.  The mobile market is constantly changing as each of the networks compete for market share, new offers constantly on the market, for example text deals or internet deals are always around and some may suit your business.  For any business with more than one handset a full annual analysis is always recommended, this includes what you currently pay and what handsets are right for you.

To give you an example; We recently found a solution for a customer that wanted to use more texts between each of his business phones and the ability to get mobile email while out and about, on his current contract, that was expensive.  A free business tariff analysis has seen him move service provider, get all new touch screen handsets for  his staff and save nearly £500, a good saving I think you’ll agree.

So if your business has multiple handsets and you want a free cost analysis just get in touch here, you really dont have anything to loose.

 

*source Mobile Inc

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Managing your bad eBayer’s with the Banned Bidder list

Unfortunately on eBay you do get people who for want of a better wording ‘try it on’ you know the sort – you sell and despatch the product the same day YET they come back and complain or raise a dispute over something minor.

Now don’t get me wrong if your eBay shop isn’t up to scratch and/or the product is poor then the user is quite correct to query the transaction – but what happens if it isn’t, what do you do if you have superb customer service and this still leaves the odd bad apple.

Well ebay has a great little feature called the banned bidders list, here you can easily prevent people coming back to bid on any of your items again. If you are worried about using this, think of it as your duty and don’t be afraid to eliminate the odd customer who’s not worth the time and effort.

To talk about an eBay shop for your business or how you can manage your stock list on this FANTASTIC worldwide eCommerce site, reaching a new customer base you’ve never even dreamed of then Contact Us now.

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eMail Marketing top tips

It’s no secret that email marketing needs to be an intrinsic part of any online marketing strategy, GleaveMedia operate a very cost effective email marketing system called mailPDQ a full service email marketing platform with many advanced features already built in.

So when you have a great email marketing system how do you make best use of it, what are some of our top tips?

1.  Understand your readers – if you can categorise your data, or segment it so for example; you only send widget sales information to those interested in widgets you should get a far higher response rate.

2.  Personalise and clear subject lines – use the recipients first name (this comes back to point 1 – good data) and make the subject line clear and easy to understand, for example if you want the sendee to like your Facebook page then say it!

3.  Plain text as well as html – these days not everyone’s email client can/will accept all those great images, so offer a choice.

4.  unsubscribe link – not only is this a legal requirement its plain polite.

5.  get to the point – what is the email you are sending about and what do you want the use to do with it when they open it?

6.  dont waffle – see point 5!

7.  Be Consistent – if you say you are going to an email monthly or maybe weekly then make sure you do this, nothing is worse than over promising and under delivering.

8.  Be Creative – this is a great opportunity to really show the recipient something great about you/your business – so use it!

9.  Remember the aim is to get the reader to carry out an action – if you want the sendee to click, add the ability to click, if you want them to phone you add the phone number a few times….

Follow these 9 points above and we dont think you’ll go far wrong.

 

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GrowMyCharity launches in North Devon

Friday 13th May the launch of GrowMyCharity.com a collaboration between GleaveMedia and Jackie Dawkins. Why you may ask, well we have both been working with charity clients for a number of years and wanted to find a way to support charities of all shapes and sizes to grow and flourish by providing them with resources, ideas and tools.

Our opening event saw a number of charities come along for an opening presentation and group discussion on online marketing for their charities, something close to our hearts, and where we believe we can offer real value and support to charities.

The site and events will grow significantly over the coming months with more resources, information and guests posts etc, please come and join us on our newFacebook page here.

We’d love to see you at the next event at the wonderful Seale Hayne on June 22nd and you can book a FREE place for your charity here http://growmycharitysh.eventbrite.com/

 

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