Author Archives: GleaveMedia

Shine Website

new website for Shine Charity Recruitment

We are delighted to announce another new website for a valued client Shine Charity Recruitment, this is coupled with ongoing SEO and Inbound Marketing support.

I chose Gleave Media as I had known Alistair for about seven years and knew he had the experience of working with small businesses, the ability to understand my target market and exceptional experience in online marketing,”

“….this has resulted in Shine being listed top in unsponsored Google results if you search on charity recruitment south west…”

Jackie Dawkins, Director, Shine Charity Recruitment.

We also have managed a number of Online PR Opportunities for Shine and this has seen them featured in the Industry ‘bible’ The Drum – The Latest in Creative Design and Media, you can read more here.

So if your business needs a professional look and feel that works in search engines drawing traffic and sales lead in, then please get in touch through our contact form here – or enter your details in the form below to be added to our enewsletter.

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betfair_qr

What is a QR code and how would my business benefit?

I talk a lot about Social Media both on this blog and to customers in general.  In fact one of the key strengths of this business is using our considerable experience in including an element of Social Media into a customers Inbound Marketing Strategy, and seeing that drive traffic to the customer website solutions.

However in a recent meeting, I was asked very simple question which I thought would be perfect for our blog hence this post.

That questions was; what is a QR code and how could I use one to promote what my business offers?

First lets start with what a QR Code Looks Like

So a QR code like the one on the ladies bums above (you did see it didn’t you?)  is an acronym for quick response code and is actually quite old.  I believe starting in Japan in the mid 90’s.  Now the technology is really taking off some 15 years later as mobile technology has caught up.

If you have a smart phone with a camera and a simple app once the QR code is scanned this can take a user to a web page, a video perhaps or even a call – it really is that flexible.

What a QR Code Can Be Used For

QR codes can be used in so many different ways, many household names are using these codes for adverts or specials inside the stores, the codes are even being seen embed on billboards and press adverts – all to send smart phones users to a link containing more info on a product or service.

If you are a business that why not use a QR code in your shop window to send users to a web page containing hours of business, a menu and even reviews on the business. Maybe print one on the reverse of a customers receipt to ask them to review their purchase or LIKE your facebook page.

A QR example from Betfair and the British Beach Volleyball Team

Check out the photo of the two beach volley ball players, a QR code will be printed on the back of the sportswomen’s bikini bottoms that will direct users to a Betfair website when photographed on a smartphone.

How do I Scan a QR Code?

Firstly you need a smartphone, then when you see  a QR code somewhere and you want to scan it and see what’s offered? Well firstly you need an app which you can get from Android, the App Store or Ovi store; then you open the app and hold your camera at the QR code and off you go, the app does the rest…

So have you got any examples of QR codes, will you be scanning the ladies bums in the London 2012 Olympics?

 

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How to write great email marketing subject lines

So you are getting ready to send an email to your client or prospect list, do you know what to put in the subject line?

Any email marketing campaign invokes what I call ‘Alistair’s law’ – do to others what you would like done to you.  In other words what makes YOU open any marketing email that you receive? The subject line may be short but it has probably the biggest impact on whether your campaign will succeed or fail, so give it some serious thought.

Below our top 8 ways to create a superb subject line;

Time

Give it some time to get it right, if necessary write the email THEN add the subject line, don’t just rush into it.

A/B Testing

The mail system we run – mailPDQ  gives you the chance to test A/B which subject lines work best, try it out and use it either on the actual send or a few days before take say 10 email and A/B test those first.

The best thing about split testing is that the results will generally surprise you and will lead you to write better subject lines in future as you understand your audience and what they need.

Personalisation

Again our email system – mailPDQ gives you the opportunity to add the first name or company name of the subscriber in it.  These emails have always historically performed better than those that just have a subject line.

Urgency

If your email is about a special offer, add a time limit – “ends this Friday”, then set up a series – “just 1 day left to claim”.  The basic rule, urgency increases action.

Be aware of spam

Don’t write with free, enlarge, cheap etc . These will just end up in the spam filter and your efforts wasted, our system mailPDQ (insert link) allows you to spam test emails before they are sent, use it.

Subject line, is it good enough?

Before you send, do a test (to yourself) and ask is this the best I can do, does it do what it says on the tin? If not the go back to the start – don’t waste this effort.

Relevancy

It follows if the subject line isn’t relevant to the recipient then why send it, it also means that the subject line reflect the content of the email.

Space

Don’t waffle, get to the point in a succinct way, clear concise and accurate with remarkable email content and you are sure to increase the open rates.

So whats the best subject line you have seen, any other tips you would like to share? Please leave in comments….

earlier posts from our blog: email Marketing top tips

Shameless plug – we run our own email marketing system, you can read more click here and sign up for our newsletter below.

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thistle_exeter

10 ways to get more facebook likes

With literally millions of Facebook pages gaining new fans every day, even though the button changed from become a fan to LIKE so it can be more socially shared on external sites – you are still are effectively a FAN.

The question therefore for all business is how to get more LIKE’s, as more LIKE’s mean more people spreading your message on their walls.  Here are my top 10 with some examples.

  1. Update
    Yes the simplest usually is the best, if you create a page then please update it, you can’t just expect people to LIKE you if you dont update it. Its simple and easy to do and make sure you create a mixture of content, links out to other sites as well as yours, images and status updates.
  2. Suggest to friends
    When you are logged in as admin you can by a tab on the right hand side suggest to friends, if they are good friends why wouldnt they LIKE your page.
  3. Ask
    The image above came from the Thistle Hotel in Exeter, and guess what they are using traditional media to simple ask, please like us on Facebook and here is the URL to use, they also offer an incentive (see below).
  4. Offer incentive – with reveal tab
    You can offer a reason for someone to LIKE your facebook page, Thistle use an incentive of first to hear about special offers, discounts etc.  You could take this one stage further if you are an ecommerce site and use reveal, whereby a user has to LIKE you to see the next tab that is maybe a discount on their first order.
  5. Connect to Twitter
    Unforgivable this not to connect the two, whatever you do ensure you keep them on separate tabs (facebook.com/gleavemedia) and you can use a free app from the likes of Involver to do this.
  6. Enewsletter promotion
    If you have a facebook page then mention it, in all your print media and your enewsletter, what could be simpler than sending out a newsletter with the words click here to LIKE us on facebook and a link through?  If you need an email marketing system we run a very thorough one.
  7. Memorable URL
    When you get over 25 likes you can head over to http://www.facebook.com/username/ where you can then choose your own memorable URL – we use  facebook.com/gleavemedia.
  8. Page Badges
    A simple tool you can get from facebook is the badge (http://www.facebook.com/badges/) here you can tailor the code and grab it to appear on your site, links the page and site together.
  9. Like box on your site
    Facebook has some great tools to enable your website and facebook page to coexist, head to http://www.westernrunner.co.uk and you can see on the right hand side a big box with faces of all those who LIKE the site – while you are there you can also click LIKE.
  10. More facebook friends
    Simple this one, we saved this till last, get more friends on your account, then you have more people to run through the above 9 steps with – simple really!

There are of course lots more great ways to get more LIKES on your facebook page, while you’ve read this why not click LIKE on the side of this post to keep updated.

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Curwell Windows

New Website for Double Glazing Company in South Devon

GleaveMedia are delighted to announce a new website for Double Glazing specialist Curwell Windows of Teignmouth.

Curwell Windows have been manufacturing and fitting double-glazed windows, doors and conservatories in and around the Teignmouth area for more than 25 years. Their showroom is located at Station Business Park, Teignmouth, which is situated behind the train station.  Curwell Windows is a family-owned business that prides itself on the quality of our products, with a fitting and back-up service to match. Not to mention our 12 Year Unconditional Guarantee on all aspects and parts of our windows, doors, conservatories and facias, soffits and guttering.

We are delighted to have built Curwell Windows a full CMS website allowing them to control and manage every page themselves, with the site the Curwell team got full training and support to ensure the site doesn’t just look good but it works in generating sales leads!

If your business needs to supercharge its web presence and get supported in this exciting and fast developing world then please get in touch using our contact form here.

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Seale Hayne

Social Media Seminar and Training in Devon

In late June GleaveMedia presented an all new inbound marketing seminar just for charities.  We created this presentation using all our experience in the charity and web sector to be all new and thought provoking looking at the big and small and good and great charities – covering everything from video to inbound marketing campaigns other charites have used and why.

Around 25 charities were present at this lovely venue of Seale Hayne on the outskirts of Newton Abbot and as a general overview the seminar gave an insight into how inbound marketing and social networking can help Charities to:

  • Communicate your cause
  • Increase your following
  • Interact with the community
  • Improve your fundraising
  • Increase your volunteer base

As with all our training seminar interaction and participation is encouraged and we welcome all charities who want to learn how to make better use of these new media technologies in a fun and challenging way.

A few testimonials;

I’ve learning how to use my Twitter account more effectively‘ – Philip King, Devon Air Ambulance

Had a brilliant time and have got some really good ideas to share with other charities‘ – Holly, Headway Devon

We dont just make seminar and training for Charities, if you business needs help and direction with your inbound marketing and social media then please contact us for a free no obligation chat and you can then see how we can supercharge your inbound marketing.

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Groupon and the very local Exeter experience

Groupon surely the ‘hot’ company of 2011 – offering daily deals straight into your inbox every day to a specific geographic area – Exeter (in my case).

Groupon became a huge success by offering big discounts at local stores such as hair dressers and car valeting, emailing the offers every day to subscribers in the geographic market, such as Exeter or London. It’s not uncommon for the offers to be bought by thousands of people, who can redeem them any time over a period of months or even a year.

This success in way created an issue as for example in my case I am registered with Groupon in Exeter BUT what happens when I am in London, do I currently receive any Groupon’s? The answer a simple no….

So how is Groupon evolving and tapping what surely is a massive market?  In simple terms they are rolling out a product called GrouponNow in the USA.  Anyone familiar with Voucher Cloud or QuidCo will know how this works, in offering deals that you are near. GrouponNow in the states takes this further by in some cases making the offers time limited.  Act now or miss out in other words.

This has got to be a great evolution of the Groupon Strategy and in using their massive subscriber base very powerful indeed, as a lover of Voucher Cloud I am very interested in how they may respond and address this encroachment into mobile territory.  For Groupon this cant come to the UK quick enough, mobile is big and has been for quote a while and Groupon need to be part of this.

 

 

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GleaveMedia in the local press #exeter #customercare

We are delighted to be able to share with you the great news that we are featured in the Exeter newspaper the Express and Echo, the story highlights our 100% focus on customers being at the heart of all we do.

“I wanted to work more with small and medium-sized enterprises (SMEs) to develop inbound marketing strategies and to focus more on getting real benefits for customers and helping their businesses grow.”

Alistair Gleave

Link to the story in the Express and Echo

So if your business needs a new look at its strategic online marketing we’d love to here from you, contact us here.

Please come and join us on facebook click here, don’t forget when you get to facebook click LIKE at the top of the page to keep uptodate.

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Social Media and Inbound Marketing for your business.

Social Media and content on your blog is a key part to any business inbound marketing strategy, below are just 5 ways Social Media can help grow your business.

  1. Speed – you can get a Facebook page running now and a blog will only take a little while longer.
  2. Cost – the cost for entry into Social Media is small, you can get started for peanuts literally!
  3. Instant Engagement – there is no other way to talk to your client and prospect base and get response either + or – immediately.  The changes are your customer base is already doing this leaving reviews on Tripadvisor or feedback on LinkedIn or Facebook.
  4. Search is Social – just go to Google and search for your business, you will get a list of not just URL’s but likely to be videos (from YouTube) tweets and posts made by other, you need your business to be in that listing.
  5. Inbound Marketing – we are HUGE fans of establishing an inbound marketing strategy and social media and content creation on your blog should be essential inbound marketing tools for any business.

We are specialists in Social Media and Inbound Marketing and can help grow your business, contact us here for a no obligation initial consultation.

 

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Inbound Marketing and Social Media Seminar at Seale Hayne

Yesterday Alistair Gleave owner of GleaveMedia was presenting  a 2 hour seminar on Inbound Marketing and Social Media for the Charity Sector at the fabulous Hannahs at Seale Hayne on the outskirts of Newton Abbot.

This was introduced by Jackie Dawkins of Shine Charity Recruitment  and we then had a lively seminar on Inbound Marketing and particular Social Media and how a charity can and should implement this into their organisational structure.  We covered how charities are making great strides with some examples that provoked lively discussion as well as answering interesting questions and giving tips the charities could take away and implement immediately.

Images for the seminar can be seen on our Flickr set here.

We have run 6 or 7 of these especially for the Charity sector previously and for more details or to register your charities interest for future seminars head over to GrowMyCharity and sign up for the newsletter.