Author Archives: GleaveMedia

Curwell Windows

New Website for Double Glazing Company in South Devon

GleaveMedia are delighted to announce a new website for Double Glazing specialist Curwell Windows of Teignmouth.

Curwell Windows have been manufacturing and fitting double-glazed windows, doors and conservatories in and around the Teignmouth area for more than 25 years. Their showroom is located at Station Business Park, Teignmouth, which is situated behind the train station.  Curwell Windows is a family-owned business that prides itself on the quality of our products, with a fitting and back-up service to match. Not to mention our 12 Year Unconditional Guarantee on all aspects and parts of our windows, doors, conservatories and facias, soffits and guttering.

We are delighted to have built Curwell Windows a full CMS website allowing them to control and manage every page themselves, with the site the Curwell team got full training and support to ensure the site doesn’t just look good but it works in generating sales leads!

If your business needs to supercharge its web presence and get supported in this exciting and fast developing world then please get in touch using our contact form here.

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Seale Hayne

Social Media Seminar and Training in Devon

In late June GleaveMedia presented an all new inbound marketing seminar just for charities.  We created this presentation using all our experience in the charity and web sector to be all new and thought provoking looking at the big and small and good and great charities – covering everything from video to inbound marketing campaigns other charites have used and why.

Around 25 charities were present at this lovely venue of Seale Hayne on the outskirts of Newton Abbot and as a general overview the seminar gave an insight into how inbound marketing and social networking can help Charities to:

  • Communicate your cause
  • Increase your following
  • Interact with the community
  • Improve your fundraising
  • Increase your volunteer base

As with all our training seminar interaction and participation is encouraged and we welcome all charities who want to learn how to make better use of these new media technologies in a fun and challenging way.

A few testimonials;

I’ve learning how to use my Twitter account more effectively‘ – Philip King, Devon Air Ambulance

Had a brilliant time and have got some really good ideas to share with other charities‘ – Holly, Headway Devon

We dont just make seminar and training for Charities, if you business needs help and direction with your inbound marketing and social media then please contact us for a free no obligation chat and you can then see how we can supercharge your inbound marketing.

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Groupon and the very local Exeter experience

Groupon surely the ‘hot’ company of 2011 – offering daily deals straight into your inbox every day to a specific geographic area – Exeter (in my case).

Groupon became a huge success by offering big discounts at local stores such as hair dressers and car valeting, emailing the offers every day to subscribers in the geographic market, such as Exeter or London. It’s not uncommon for the offers to be bought by thousands of people, who can redeem them any time over a period of months or even a year.

This success in way created an issue as for example in my case I am registered with Groupon in Exeter BUT what happens when I am in London, do I currently receive any Groupon’s? The answer a simple no….

So how is Groupon evolving and tapping what surely is a massive market?  In simple terms they are rolling out a product called GrouponNow in the USA.  Anyone familiar with Voucher Cloud or QuidCo will know how this works, in offering deals that you are near. GrouponNow in the states takes this further by in some cases making the offers time limited.  Act now or miss out in other words.

This has got to be a great evolution of the Groupon Strategy and in using their massive subscriber base very powerful indeed, as a lover of Voucher Cloud I am very interested in how they may respond and address this encroachment into mobile territory.  For Groupon this cant come to the UK quick enough, mobile is big and has been for quote a while and Groupon need to be part of this.

 

 

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GleaveMedia in the local press #exeter #customercare

We are delighted to be able to share with you the great news that we are featured in the Exeter newspaper the Express and Echo, the story highlights our 100% focus on customers being at the heart of all we do.

“I wanted to work more with small and medium-sized enterprises (SMEs) to develop inbound marketing strategies and to focus more on getting real benefits for customers and helping their businesses grow.”

Alistair Gleave

Link to the story in the Express and Echo

So if your business needs a new look at its strategic online marketing we’d love to here from you, contact us here.

Please come and join us on facebook click here, don’t forget when you get to facebook click LIKE at the top of the page to keep uptodate.

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Social Media and Inbound Marketing for your business.

Social Media and content on your blog is a key part to any business inbound marketing strategy, below are just 5 ways Social Media can help grow your business.

  1. Speed – you can get a Facebook page running now and a blog will only take a little while longer.
  2. Cost – the cost for entry into Social Media is small, you can get started for peanuts literally!
  3. Instant Engagement – there is no other way to talk to your client and prospect base and get response either + or – immediately.  The changes are your customer base is already doing this leaving reviews on Tripadvisor or feedback on LinkedIn or Facebook.
  4. Search is Social – just go to Google and search for your business, you will get a list of not just URL’s but likely to be videos (from YouTube) tweets and posts made by other, you need your business to be in that listing.
  5. Inbound Marketing – we are HUGE fans of establishing an inbound marketing strategy and social media and content creation on your blog should be essential inbound marketing tools for any business.

We are specialists in Social Media and Inbound Marketing and can help grow your business, contact us here for a no obligation initial consultation.

 

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Inbound Marketing and Social Media Seminar at Seale Hayne

Yesterday Alistair Gleave owner of GleaveMedia was presenting  a 2 hour seminar on Inbound Marketing and Social Media for the Charity Sector at the fabulous Hannahs at Seale Hayne on the outskirts of Newton Abbot.

This was introduced by Jackie Dawkins of Shine Charity Recruitment  and we then had a lively seminar on Inbound Marketing and particular Social Media and how a charity can and should implement this into their organisational structure.  We covered how charities are making great strides with some examples that provoked lively discussion as well as answering interesting questions and giving tips the charities could take away and implement immediately.

Images for the seminar can be seen on our Flickr set here.

We have run 6 or 7 of these especially for the Charity sector previously and for more details or to register your charities interest for future seminars head over to GrowMyCharity and sign up for the newsletter.

 

Social Media Training in Exeter

So you have set up your Twitter and LinkedIn profile, now what?  Over the last few years Social Media has become THE buzz phrase of a many a marketeer, be it tweet that or facebook something else.

The chances are in your business you dont have time to get upto speed with what you need to be doing – you need social media training from a team that knows the retweet from the check in, a team that prides itself on working for your business, we dont claim to be a twitterati or in any great lists, we just know our stuff.  Social media covers numerous identities including forums, blogging, podcasts, wiki;s social booking marking, forums, the list really does go on and on and we know how it can work for your business.

Every Business has its own unique social media challenges and we believe in designing training programs for your business that take account of your social media needs.

Your business needs to making the most of these opportunities, the sort of things we cover in these social media training sessions in Exeter are;

  • Setting up your social accounts and managing them
  • How to create great content
  • Monitoring what people are saying about your business online
  • Using Facebook, LinkedIn, Twitter and YouTube
  • Building Social Media in with your Marketing Strategy
  • Managing negative effects on Social Media
  • Best practice for your Social Media
  • Blogging and blogging well

With costs starting from just £250 (+mileage) for a half day, to find out more please use contact us now.

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Business mobile phones, iPhone, Blackberry or htc on a business tariff

We all know about the massive business growth that comes from the mobile internet that can be delivered though a business mobile on a business tariff, this varies from just checking email to texting employees.  Which ever way you look at it the way a business works has changed dramatically from just a few years ago and with new handsets from the like of Blackberry, HTC and Apple you really are spoilt for choice.

A few mobile stats for you below;

  • 19% of internet users now use status updates – mobile dominates
  • 975 million mobile web users expected by 2012
  • Mobile phones to over take PC’s for web surfing by 2013
  • Over half a billion people to use mobile money transfer services by 2014

So the question is if we know this, then why are so many businesses on outdated tariffs not giving them the flexibility their business now demands.  The mobile market is constantly changing as each of the networks compete for market share, new offers constantly on the market, for example text deals or internet deals are always around and some may suit your business.  For any business with more than one handset a full annual analysis is always recommended, this includes what you currently pay and what handsets are right for you.

To give you an example; We recently found a solution for a customer that wanted to use more texts between each of his business phones and the ability to get mobile email while out and about, on his current contract, that was expensive.  A free business tariff analysis has seen him move service provider, get all new touch screen handsets for  his staff and save nearly £500, a good saving I think you’ll agree.

So if your business has multiple handsets and you want a free cost analysis just get in touch here, you really dont have anything to loose.

 

*source Mobile Inc

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Managing your bad eBayer’s with the Banned Bidder list

Unfortunately on eBay you do get people who for want of a better wording ‘try it on’ you know the sort – you sell and despatch the product the same day YET they come back and complain or raise a dispute over something minor.

Now don’t get me wrong if your eBay shop isn’t up to scratch and/or the product is poor then the user is quite correct to query the transaction – but what happens if it isn’t, what do you do if you have superb customer service and this still leaves the odd bad apple.

Well ebay has a great little feature called the banned bidders list, here you can easily prevent people coming back to bid on any of your items again. If you are worried about using this, think of it as your duty and don’t be afraid to eliminate the odd customer who’s not worth the time and effort.

To talk about an eBay shop for your business or how you can manage your stock list on this FANTASTIC worldwide eCommerce site, reaching a new customer base you’ve never even dreamed of then Contact Us now.

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eMail Marketing top tips

It’s no secret that email marketing needs to be an intrinsic part of any online marketing strategy, GleaveMedia operate a very cost effective email marketing system called mailPDQ a full service email marketing platform with many advanced features already built in.

So when you have a great email marketing system how do you make best use of it, what are some of our top tips?

1.  Understand your readers – if you can categorise your data, or segment it so for example; you only send widget sales information to those interested in widgets you should get a far higher response rate.

2.  Personalise and clear subject lines – use the recipients first name (this comes back to point 1 – good data) and make the subject line clear and easy to understand, for example if you want the sendee to like your Facebook page then say it!

3.  Plain text as well as html – these days not everyone’s email client can/will accept all those great images, so offer a choice.

4.  unsubscribe link – not only is this a legal requirement its plain polite.

5.  get to the point – what is the email you are sending about and what do you want the use to do with it when they open it?

6.  dont waffle – see point 5!

7.  Be Consistent – if you say you are going to an email monthly or maybe weekly then make sure you do this, nothing is worse than over promising and under delivering.

8.  Be Creative – this is a great opportunity to really show the recipient something great about you/your business – so use it!

9.  Remember the aim is to get the reader to carry out an action – if you want the sendee to click, add the ability to click, if you want them to phone you add the phone number a few times….

Follow these 9 points above and we dont think you’ll go far wrong.

 

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