Author Archives: GleaveMedia

Contract Cleaning Exeter

New website for Exeter Contract Cleaning Company

We are delighted to have been chosen to develop the new website for Exeter Cleaning Company, Elite Cleaning Devon who have been cleaning offices, shops and business premises throughout Devon for over twenty years.

Elite Cleaning have a team of carefully trained cleaning staff and supervisors who understand the importance of clean premises for staff health, safety and morale and also to create excellent first impressions for your business or to help accelerate the sale or rental of a property.

We replaced the old website they had with a far more SEO focused solution, that is both easy to use and manage but also allows the customer to manage the site themselves.

You can view the website here http://www.elitecleaningdevon.co.uk

GleaveMedia don’t hide behind any geek speak when building and developing any web solution, all sites are delivered with full training and support so our customers know how to make best use of the site to gain relevant traffic.  If you want a new and fresh approach to website development that actually works for your business please contact us here.

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ebay image recognition, making buying easier – possibly!

If you already have the Amazon app you will know how easy it is to use, you simply find a product in a High Street store you like, scan the barcode and hey presto this is how much it costs on Amazon, and do you want to order? – you’re standing in the shop, no problem click this button and the product you have touched, checked out and verified in that high street store is now ordered through Amazon.

Well eBay is taking this further having just announced that they are to add an image recognition tool to its mobile apps by the end of this year, what does this mean for all of us with the mobile app?

In simple terms as we see it you could take a picture of say a pair of shoes and then the app will recognise the product and use it to instantly scour the eBay site for the product….. No need to scan the barcode as with Amazon, just take a picture and the mobile image recognition software would ‘recognise’ clothes or goods, then use that information as what it thinks is the most appropriate search term within eBay, instantly bringing up auctions with similar images.  Again you could then order and checkout as you go.

For an already embattled High Street this means that the power really is in shoppers hands, you could walk and scan and compile a shopping list with the High Street picking up all the fixed costs for your online shopping and actually order online where potentially it is likely to be cheaper.

How should the High Street respond? Well i think one of the key things (amongst many) needed to be done is to concentrate on the overall shopping experience. Stores need to have keen helpful staff who provide a great experience, let you touch and feel the products and make you feel valued as a customer.

Without a doubt competition is fierce and its getting fiercer it will be interesting to see who can rise to the challenge and which retailers fail?

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Social Media Seminar for Charities in Bristol

Well we are at it again, this time a new Social Media Seminar just for Charities in Bristol. This is another of our free online marketing seminars, this one held on 18th November at Milsted Langdon’s Offices in Bristol .

The seminar will give an insight into how social networking can help Charities to:

  • Communicate your cause
  • Increase your following
  • Interact with the community
  • Improve your fundraising
  • Increase your volunteer base

As with all our training seminars, interaction and participation are encouraged and we welcome all charities who want to learn how to make better use of these new media technologies in a fun and challenging way.

A few testimonials:

I’ve learning how to use my Twitter account more effectively – Philip King, Devon Air Ambulance

Had a brilliant time and have got some really good ideas to share with other charities‘ – Holly, Headway Devon

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QR Codes for First Great Western

QR Codes for First Great Western spotted at Newton Abbot Train Station

So you know things are going mainstream when you are about to board a train and you see a poster from First Great Western advertising the ability to get the timetables for a required trainline all by a QR code.  Just check out the photo, all you do is scan the code and her presto the timetable is on your mobile.

We love QR Codes, and enjoy seeing great new ways they are being used – the way First Great Western use them here, surely is a `win win`, the passenger gets the timetable on their mobile device and FGW deliver the info and also hopefully have to print less timetables, thus saving money and the environment – and that gets our vote.

If your business needs new ways to promote its products and services then why not give GleaveMedia a try?  We specialize in delivering innovative solutions that drive traffic to your website,  we will give you the tools and train your staff to help your business to reach its full potential.

Whatever you want your business to achieve online, then we have the skills and resources to help you exceed those targets.

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Alistair Gleave and Mark Tyler at Exeter FM

GleaveMedia at Exeter FM

So what was I doing at Exeter FM you ask? well Jackie Dawkins of Shine Charity Recruitment and myself have been at our local radio station Exeter FM working with station owner Mark Tyler recording some sound bytes to promote our up and coming seminars and activity for the charity sector in 2011 and beyond.

We are keen supporters of charities large and small and we have collaborated with Jackie Dawkins of Shine Charity Recruitment on the  GrowMyCharity.com website. Here we want to create an independent resource for charities to refer to, we hope to provide information on events and workshops, services and products, ideas and discussions, news and contributions from people with experience of working in or for the charity sector.

We have run numerous seminars for all sorts of charities helping them getting the most out of inbound marketing, the most recent one at Seale Hayne Seminar in June 2011.

If you represent a charity we’d encourage you to visit www.GrowMyCharity.com to learn more and also sign up to the newsletter on the site so you can be first to hear of all the new seminars and presentation just for charities.

 

 

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great content

are your Internet ecommerce plans ready?

So next week the kids are back at school and we all say goodbye to summer, hello Autumn, while at the same time longing for summer to stay as long as possible.

What possibly does this have to do with your Internet business you may ask? Well now is a great time to put plans in place as to how your web business will work and function in the coming months, indeed you really should have already done this. If not some things you defiantly need to consider are the following;

Autumn offers and promotions – possibly the most important thing your internet business can do is have a plan in place as to when to offer and promote certain products at certain times.  So look at the calendar and what is happening in your market place, maybe special events like Halloween (Oct 31st) or maybe country specific Thanksgiving (Nov 22nd).  When you have found them tailor your offering accordingly, this may just mean you send a ‘fright’ email on the 31st October – either way think outside the box!

Email marketing – are your email lists uptodate, do you segment data so someone who likes product A and not B will only get info on product A? Does your email marketing system offer you a fully functioning solution and include the such things as downloadable PDF reports, who clicked what link, a to b split testing and custom integration? If not it may be time to look elsewhere, we offer an email system you can read more here.

Related Posts – email marketing top tips and how to write great email marketing subject lines.

Marketing Plan in place for Christmas – this is THE most important event happening if you sell online before the end of the year, so you need to ensure you have your plan in place as to how you promote, pack and then ship all sales you make.  So think about large items, or time related articles, e.g. if you sell Christmas cards the market for these probably ends early December.  Also if you are shipping overseas when are the latest dates as this should effect what dates that you can offer guaranteed delivery upto.

Anybody who orders and doesn’t get the item for Christmas will not be happy, so bear that in mind.

Finally when all this is done, learn from your success and failures so next year you can be better prepared and ready earlier.

If your business needs advice from a team that has been in and around the internet since 1999 why get in touch through our contact form here we’d be happy to help.

 

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bridgewires

Geolocation with Foursquare, Gowalla and Facebook places

Geolocation is a service that predominantly works when mobile, you don’t take your laptop but you take your smart phone, simply put applications like foursquare or Gowalla and facebook check in highlight where you are , or things are – more usually it covers both and you are done.

So how does it work?

How does it all work you ask, well with geolocation you pretty much are showing off where you are and even who else is there with you.  Some users are addicted and check in pretty much everywhere, compared to someone like myself who is far more selective and just checks when I feel it to be right.

Of course the downside to geolocation is that you expose your location to everyone on the internet, so if you check in at your house EVERYONE knows where you live, you only need to go onto facebook places to see how many people have checked in at their back garden or house.

Why check in?

You get a badge, yes really a virtual badge – I at the moment am Mayor of 12 locations (woop woop), and yes it does get a little boring after a while.  So what is in it for the user, what do they get out of it?  Some companies offer incentives for the user who is the Mayor (the most check in’s) or even just check and you get x, a larger coffee than the one you ordered perhaps.

The problem I think is that geolocation hasn’t reached a mass audience yet! Foursquare, which is the largest geolocation network at the moment, has about 10 million users (source 4sq)compared to Facebook’s 750 million. It’s only 1.3% of total users Facebook currently has.

So as a business how can you take advantage of this service and the user base, can you yet? Well firstly with the numbers there is no direct way to get a lot out so for me this gives the best reason – you can innovate, give you customers and fan’s who are active users something great to talk about – if you give them this, they will spread your message like wildfire.

Foursquare is growing steadily and with the launch last years of facebook places opening geolocation to the massive facebook user base this surely must have great potential?

Have you tried geolocation for your business? are you on foursquare or have you checked in on facebook? we’d love to hear your thoughts….

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South West Travelwise

Social Media Training to local authority travel group

Gleave Media provides a number of Social Media seminars and training in Exeter and the South West. One of our recent seminars was for a local authority group who wanted a more in depth look at how social media would benefit engagement with their diverse user base.

In the Social Media Seminar we covered all the major social media applications and discussed how they can be used to engage all sections of the community, so we covered things like Tweeting and Facebook also making best use of YouTube and how these can be a key part of an inbound marketing strategy – key to developing a strong presence online.

“Alistair was generous with his time and gave our South West group of Local Authority Travelwise Officers some useful insight into the world of social media and online marketing. We all went away inspired to put his ideas into practice”

Recommendation from a Travel Plan Officer attending the seminar

For further information about our Social Media Training please use our contact form and/or add your details to  our email list, using the form below.

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Shine Website

new website for Shine Charity Recruitment

We are delighted to announce another new website for a valued client Shine Charity Recruitment, this is coupled with ongoing SEO and Inbound Marketing support.

I chose Gleave Media as I had known Alistair for about seven years and knew he had the experience of working with small businesses, the ability to understand my target market and exceptional experience in online marketing,”

“….this has resulted in Shine being listed top in unsponsored Google results if you search on charity recruitment south west…”

Jackie Dawkins, Director, Shine Charity Recruitment.

We also have managed a number of Online PR Opportunities for Shine and this has seen them featured in the Industry ‘bible’ The Drum – The Latest in Creative Design and Media, you can read more here.

So if your business needs a professional look and feel that works in search engines drawing traffic and sales lead in, then please get in touch through our contact form here – or enter your details in the form below to be added to our enewsletter.

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betfair_qr

What is a QR code and how would my business benefit?

I talk a lot about Social Media both on this blog and to customers in general.  In fact one of the key strengths of this business is using our considerable experience in including an element of Social Media into a customers Inbound Marketing Strategy, and seeing that drive traffic to the customer website solutions.

However in a recent meeting, I was asked very simple question which I thought would be perfect for our blog hence this post.

That questions was; what is a QR code and how could I use one to promote what my business offers?

First lets start with what a QR Code Looks Like

So a QR code like the one on the ladies bums above (you did see it didn’t you?)  is an acronym for quick response code and is actually quite old.  I believe starting in Japan in the mid 90’s.  Now the technology is really taking off some 15 years later as mobile technology has caught up.

If you have a smart phone with a camera and a simple app once the QR code is scanned this can take a user to a web page, a video perhaps or even a call – it really is that flexible.

What a QR Code Can Be Used For

QR codes can be used in so many different ways, many household names are using these codes for adverts or specials inside the stores, the codes are even being seen embed on billboards and press adverts – all to send smart phones users to a link containing more info on a product or service.

If you are a business that why not use a QR code in your shop window to send users to a web page containing hours of business, a menu and even reviews on the business. Maybe print one on the reverse of a customers receipt to ask them to review their purchase or LIKE your facebook page.

A QR example from Betfair and the British Beach Volleyball Team

Check out the photo of the two beach volley ball players, a QR code will be printed on the back of the sportswomen’s bikini bottoms that will direct users to a Betfair website when photographed on a smartphone.

How do I Scan a QR Code?

Firstly you need a smartphone, then when you see  a QR code somewhere and you want to scan it and see what’s offered? Well firstly you need an app which you can get from Android, the App Store or Ovi store; then you open the app and hold your camera at the QR code and off you go, the app does the rest…

So have you got any examples of QR codes, will you be scanning the ladies bums in the London 2012 Olympics?

 

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