Author Archives: GleaveMedia

Social Media Seminar for Charities in Bristol

Well we are at it again, this time a new Social Media Seminar just for Charities in Bristol. This is another of our free online marketing seminars, this one held on 18th November at Milsted Langdon’s Offices in Bristol .

The seminar will give an insight into how social networking can help Charities to:

  • Communicate your cause
  • Increase your following
  • Interact with the community
  • Improve your fundraising
  • Increase your volunteer base

As with all our training seminars, interaction and participation are encouraged and we welcome all charities who want to learn how to make better use of these new media technologies in a fun and challenging way.

A few testimonials:

I’ve learning how to use my Twitter account more effectively – Philip King, Devon Air Ambulance

Had a brilliant time and have got some really good ideas to share with other charities‘ – Holly, Headway Devon

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QR Codes for First Great Western

QR Codes for First Great Western spotted at Newton Abbot Train Station

So you know things are going mainstream when you are about to board a train and you see a poster from First Great Western advertising the ability to get the timetables for a required trainline all by a QR code.  Just check out the photo, all you do is scan the code and her presto the timetable is on your mobile.

We love QR Codes, and enjoy seeing great new ways they are being used – the way First Great Western use them here, surely is a `win win`, the passenger gets the timetable on their mobile device and FGW deliver the info and also hopefully have to print less timetables, thus saving money and the environment – and that gets our vote.

If your business needs new ways to promote its products and services then why not give GleaveMedia a try?  We specialize in delivering innovative solutions that drive traffic to your website,  we will give you the tools and train your staff to help your business to reach its full potential.

Whatever you want your business to achieve online, then we have the skills and resources to help you exceed those targets.

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Alistair Gleave and Mark Tyler at Exeter FM

GleaveMedia at Exeter FM

So what was I doing at Exeter FM you ask? well Jackie Dawkins of Shine Charity Recruitment and myself have been at our local radio station Exeter FM working with station owner Mark Tyler recording some sound bytes to promote our up and coming seminars and activity for the charity sector in 2011 and beyond.

We are keen supporters of charities large and small and we have collaborated with Jackie Dawkins of Shine Charity Recruitment on the  GrowMyCharity.com website. Here we want to create an independent resource for charities to refer to, we hope to provide information on events and workshops, services and products, ideas and discussions, news and contributions from people with experience of working in or for the charity sector.

We have run numerous seminars for all sorts of charities helping them getting the most out of inbound marketing, the most recent one at Seale Hayne Seminar in June 2011.

If you represent a charity we’d encourage you to visit www.GrowMyCharity.com to learn more and also sign up to the newsletter on the site so you can be first to hear of all the new seminars and presentation just for charities.

 

 

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great content

are your Internet ecommerce plans ready?

So next week the kids are back at school and we all say goodbye to summer, hello Autumn, while at the same time longing for summer to stay as long as possible.

What possibly does this have to do with your Internet business you may ask? Well now is a great time to put plans in place as to how your web business will work and function in the coming months, indeed you really should have already done this. If not some things you defiantly need to consider are the following;

Autumn offers and promotions – possibly the most important thing your internet business can do is have a plan in place as to when to offer and promote certain products at certain times.  So look at the calendar and what is happening in your market place, maybe special events like Halloween (Oct 31st) or maybe country specific Thanksgiving (Nov 22nd).  When you have found them tailor your offering accordingly, this may just mean you send a ‘fright’ email on the 31st October – either way think outside the box!

Email marketing – are your email lists uptodate, do you segment data so someone who likes product A and not B will only get info on product A? Does your email marketing system offer you a fully functioning solution and include the such things as downloadable PDF reports, who clicked what link, a to b split testing and custom integration? If not it may be time to look elsewhere, we offer an email system you can read more here.

Related Posts – email marketing top tips and how to write great email marketing subject lines.

Marketing Plan in place for Christmas – this is THE most important event happening if you sell online before the end of the year, so you need to ensure you have your plan in place as to how you promote, pack and then ship all sales you make.  So think about large items, or time related articles, e.g. if you sell Christmas cards the market for these probably ends early December.  Also if you are shipping overseas when are the latest dates as this should effect what dates that you can offer guaranteed delivery upto.

Anybody who orders and doesn’t get the item for Christmas will not be happy, so bear that in mind.

Finally when all this is done, learn from your success and failures so next year you can be better prepared and ready earlier.

If your business needs advice from a team that has been in and around the internet since 1999 why get in touch through our contact form here we’d be happy to help.

 

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bridgewires

Geolocation with Foursquare, Gowalla and Facebook places

Geolocation is a service that predominantly works when mobile, you don’t take your laptop but you take your smart phone, simply put applications like foursquare or Gowalla and facebook check in highlight where you are , or things are – more usually it covers both and you are done.

So how does it work?

How does it all work you ask, well with geolocation you pretty much are showing off where you are and even who else is there with you.  Some users are addicted and check in pretty much everywhere, compared to someone like myself who is far more selective and just checks when I feel it to be right.

Of course the downside to geolocation is that you expose your location to everyone on the internet, so if you check in at your house EVERYONE knows where you live, you only need to go onto facebook places to see how many people have checked in at their back garden or house.

Why check in?

You get a badge, yes really a virtual badge – I at the moment am Mayor of 12 locations (woop woop), and yes it does get a little boring after a while.  So what is in it for the user, what do they get out of it?  Some companies offer incentives for the user who is the Mayor (the most check in’s) or even just check and you get x, a larger coffee than the one you ordered perhaps.

The problem I think is that geolocation hasn’t reached a mass audience yet! Foursquare, which is the largest geolocation network at the moment, has about 10 million users (source 4sq)compared to Facebook’s 750 million. It’s only 1.3% of total users Facebook currently has.

So as a business how can you take advantage of this service and the user base, can you yet? Well firstly with the numbers there is no direct way to get a lot out so for me this gives the best reason – you can innovate, give you customers and fan’s who are active users something great to talk about – if you give them this, they will spread your message like wildfire.

Foursquare is growing steadily and with the launch last years of facebook places opening geolocation to the massive facebook user base this surely must have great potential?

Have you tried geolocation for your business? are you on foursquare or have you checked in on facebook? we’d love to hear your thoughts….

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South West Travelwise

Social Media Training to local authority travel group

Gleave Media provides a number of Social Media seminars and training in Exeter and the South West. One of our recent seminars was for a local authority group who wanted a more in depth look at how social media would benefit engagement with their diverse user base.

In the Social Media Seminar we covered all the major social media applications and discussed how they can be used to engage all sections of the community, so we covered things like Tweeting and Facebook also making best use of YouTube and how these can be a key part of an inbound marketing strategy – key to developing a strong presence online.

“Alistair was generous with his time and gave our South West group of Local Authority Travelwise Officers some useful insight into the world of social media and online marketing. We all went away inspired to put his ideas into practice”

Recommendation from a Travel Plan Officer attending the seminar

For further information about our Social Media Training please use our contact form and/or add your details to  our email list, using the form below.

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Shine Website

new website for Shine Charity Recruitment

We are delighted to announce another new website for a valued client Shine Charity Recruitment, this is coupled with ongoing SEO and Inbound Marketing support.

I chose Gleave Media as I had known Alistair for about seven years and knew he had the experience of working with small businesses, the ability to understand my target market and exceptional experience in online marketing,”

“….this has resulted in Shine being listed top in unsponsored Google results if you search on charity recruitment south west…”

Jackie Dawkins, Director, Shine Charity Recruitment.

We also have managed a number of Online PR Opportunities for Shine and this has seen them featured in the Industry ‘bible’ The Drum – The Latest in Creative Design and Media, you can read more here.

So if your business needs a professional look and feel that works in search engines drawing traffic and sales lead in, then please get in touch through our contact form here – or enter your details in the form below to be added to our enewsletter.

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betfair_qr

What is a QR code and how would my business benefit?

I talk a lot about Social Media both on this blog and to customers in general.  In fact one of the key strengths of this business is using our considerable experience in including an element of Social Media into a customers Inbound Marketing Strategy, and seeing that drive traffic to the customer website solutions.

However in a recent meeting, I was asked very simple question which I thought would be perfect for our blog hence this post.

That questions was; what is a QR code and how could I use one to promote what my business offers?

First lets start with what a QR Code Looks Like

So a QR code like the one on the ladies bums above (you did see it didn’t you?)  is an acronym for quick response code and is actually quite old.  I believe starting in Japan in the mid 90’s.  Now the technology is really taking off some 15 years later as mobile technology has caught up.

If you have a smart phone with a camera and a simple app once the QR code is scanned this can take a user to a web page, a video perhaps or even a call – it really is that flexible.

What a QR Code Can Be Used For

QR codes can be used in so many different ways, many household names are using these codes for adverts or specials inside the stores, the codes are even being seen embed on billboards and press adverts – all to send smart phones users to a link containing more info on a product or service.

If you are a business that why not use a QR code in your shop window to send users to a web page containing hours of business, a menu and even reviews on the business. Maybe print one on the reverse of a customers receipt to ask them to review their purchase or LIKE your facebook page.

A QR example from Betfair and the British Beach Volleyball Team

Check out the photo of the two beach volley ball players, a QR code will be printed on the back of the sportswomen’s bikini bottoms that will direct users to a Betfair website when photographed on a smartphone.

How do I Scan a QR Code?

Firstly you need a smartphone, then when you see  a QR code somewhere and you want to scan it and see what’s offered? Well firstly you need an app which you can get from Android, the App Store or Ovi store; then you open the app and hold your camera at the QR code and off you go, the app does the rest…

So have you got any examples of QR codes, will you be scanning the ladies bums in the London 2012 Olympics?

 

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How to write great email marketing subject lines

So you are getting ready to send an email to your client or prospect list, do you know what to put in the subject line?

Any email marketing campaign invokes what I call ‘Alistair’s law’ – do to others what you would like done to you.  In other words what makes YOU open any marketing email that you receive? The subject line may be short but it has probably the biggest impact on whether your campaign will succeed or fail, so give it some serious thought.

Below our top 8 ways to create a superb subject line;

Time

Give it some time to get it right, if necessary write the email THEN add the subject line, don’t just rush into it.

A/B Testing

The mail system we run – mailPDQ  gives you the chance to test A/B which subject lines work best, try it out and use it either on the actual send or a few days before take say 10 email and A/B test those first.

The best thing about split testing is that the results will generally surprise you and will lead you to write better subject lines in future as you understand your audience and what they need.

Personalisation

Again our email system – mailPDQ gives you the opportunity to add the first name or company name of the subscriber in it.  These emails have always historically performed better than those that just have a subject line.

Urgency

If your email is about a special offer, add a time limit – “ends this Friday”, then set up a series – “just 1 day left to claim”.  The basic rule, urgency increases action.

Be aware of spam

Don’t write with free, enlarge, cheap etc . These will just end up in the spam filter and your efforts wasted, our system mailPDQ (insert link) allows you to spam test emails before they are sent, use it.

Subject line, is it good enough?

Before you send, do a test (to yourself) and ask is this the best I can do, does it do what it says on the tin? If not the go back to the start – don’t waste this effort.

Relevancy

It follows if the subject line isn’t relevant to the recipient then why send it, it also means that the subject line reflect the content of the email.

Space

Don’t waffle, get to the point in a succinct way, clear concise and accurate with remarkable email content and you are sure to increase the open rates.

So whats the best subject line you have seen, any other tips you would like to share? Please leave in comments….

earlier posts from our blog: email Marketing top tips

Shameless plug – we run our own email marketing system, you can read more click here and sign up for our newsletter below.

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thistle_exeter

10 ways to get more facebook likes

With literally millions of Facebook pages gaining new fans every day, even though the button changed from become a fan to LIKE so it can be more socially shared on external sites – you are still are effectively a FAN.

The question therefore for all business is how to get more LIKE’s, as more LIKE’s mean more people spreading your message on their walls.  Here are my top 10 with some examples.

  1. Update
    Yes the simplest usually is the best, if you create a page then please update it, you can’t just expect people to LIKE you if you dont update it. Its simple and easy to do and make sure you create a mixture of content, links out to other sites as well as yours, images and status updates.
  2. Suggest to friends
    When you are logged in as admin you can by a tab on the right hand side suggest to friends, if they are good friends why wouldnt they LIKE your page.
  3. Ask
    The image above came from the Thistle Hotel in Exeter, and guess what they are using traditional media to simple ask, please like us on Facebook and here is the URL to use, they also offer an incentive (see below).
  4. Offer incentive – with reveal tab
    You can offer a reason for someone to LIKE your facebook page, Thistle use an incentive of first to hear about special offers, discounts etc.  You could take this one stage further if you are an ecommerce site and use reveal, whereby a user has to LIKE you to see the next tab that is maybe a discount on their first order.
  5. Connect to Twitter
    Unforgivable this not to connect the two, whatever you do ensure you keep them on separate tabs (facebook.com/gleavemedia) and you can use a free app from the likes of Involver to do this.
  6. Enewsletter promotion
    If you have a facebook page then mention it, in all your print media and your enewsletter, what could be simpler than sending out a newsletter with the words click here to LIKE us on facebook and a link through?  If you need an email marketing system we run a very thorough one.
  7. Memorable URL
    When you get over 25 likes you can head over to http://www.facebook.com/username/ where you can then choose your own memorable URL – we use  facebook.com/gleavemedia.
  8. Page Badges
    A simple tool you can get from facebook is the badge (http://www.facebook.com/badges/) here you can tailor the code and grab it to appear on your site, links the page and site together.
  9. Like box on your site
    Facebook has some great tools to enable your website and facebook page to coexist, head to http://www.westernrunner.co.uk and you can see on the right hand side a big box with faces of all those who LIKE the site – while you are there you can also click LIKE.
  10. More facebook friends
    Simple this one, we saved this till last, get more friends on your account, then you have more people to run through the above 9 steps with – simple really!

There are of course lots more great ways to get more LIKES on your facebook page, while you’ve read this why not click LIKE on the side of this post to keep updated.

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