As a business owner navigating the waters of public discourse can be challenging, especially during politically charged times such as general elections. While it may be tempting to join the conversation and voice your opinions, there are compelling reasons why businesses should exercise caution and refrain from commenting on electoral matters. 1. Protecting Brand Reputation: …
Navigating the New Gmail Guidelines: A Roadmap for Effective Email Marketing
Recently, Gmail has rolled out some major updates to enhance user experience and privacy, these will affect any email marketing campaigns you’re planning moving forward. Here’s your guide to navigating the new Gmail guidelines for effective email marketing in 2024. 1. Respect User Privacy: Gmail emphasizes the importance of respecting user privacy. Ensure that your …
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Unveiling Our Digital Strategy for 2024: Driving Small Business Success
At Gleave Media, we believe that every small business has the potential for extraordinary growth in the digital landscape. As we step into 2024, we wanted to share this Digital Strategy designed to empower small businesses and propel them toward unparalleled success. 2024 is a year of boundless digital opportunities, if you’re a small business …
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Review rating and content can boost your SEO visibility
In the dynamic world of digital marketing and online visibility, search engine optimization (SEO) is the backbone of success. SEO involves a multitude of strategies and tactics to enhance your website’s ranking in search engine results. While keywords and backlinks have been long-standing pillars of SEO, there’s another factor that’s gaining increasing importance: five-star review …
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Celebrating Excellence: Voted the Best Marketing Agency in Exeter for the Sixth Consecutive Year!
We’re thrilled to announce that for the sixth year running, Gleave Media has been honored with the prestigious title of the “Best Marketing Agency in Exeter” by Three Best Rated. This remarkable achievement is a testament to our unwavering commitment to excellence, innovation, and the success of our clients. We’re immensely proud to have maintained …
Embrace Autumn with a Digital Marketing Refresh
As the leaves change and the air turns crisp, it’s the perfect time to give your digital marketing strategy a seasonal update. Here’s our top digital marketing tips to help your brand stand out this autumn: Leverage Autumn-themed Content: Autumn brings a palette of warm colors, cozy vibes, and exciting holidays. Incorporate fall themes into …
September Digital Marketing Tip: Embrace Back-to-School Buzz
As the back-to-school excitement (or dread) fills the air, it’s the perfect opportunity to give your digital marketing strategy a fresh start too. So with that thought here are a few of our digital marketing tips for the month of September. Tap into the Back-to-School Energy: Back-to-school season isn’t just for children—it’s a chance for …
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Mastering the Art of Writing a Winning Email Campaign
In today’s digital age, email marketing remains a powerful tool for businesses to engage with their audience and drive desired actions. However, crafting a winning email campaign requires more than just hitting the send button. To maximize your campaign’s effectiveness and achieve desired results, you need to master the art of writing compelling and impactful …
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How to build an SEO Strategy
Creating an SEO (Search Engine Optimization) strategy involves several steps that are crucial for improving your business website’s visibility and ranking on search engines, and as we often get asked what does that entail, here is a brief summary of what our team goes through to create an effective SEO strategy for any business: Overall, …
Why does your business need to collect online reviews
Collecting online reviews are essential for businesses for several reasons: In summary, collecting online reviews is essential for businesses because it builds trust, improves search engine rankings, provides valuable feedback, increases customer engagement, and helps businesses stand out. By actively seeking out reviews and responding to them, businesses can use online reviews as a powerful …
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Our Digital Marketing Tip for Easter
With Easter just around the corner, here’s another digital marketing tip to help your business capitalize on the Easter holidays: Have a read of our other digital marketing tips and use them for your business, as we know any successful campaign that engages with your audience will drive sales for your business. More than ever …
What’s the difference between SEO vs Pay Per Click
So what’s the difference between SEO vs Pay Per Click, well firstly SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are both digital marketing strategies that businesses use to increase their visibility online. However, they do differ in several key ways: Having worked in hotels for over 20 years these guys really get SEO. Highly recommend …