Why your business needs to have goals

Why your business needs to have goals


Every business needs to have goals. Without goals, you will carry on as you are and will fall into bad habits that can cost you money in the long run, here at Gleave Media we work with digital goals so we can clearly share with our customers what we are aiming to achieve and map the route we take to achieve them.  But why does your business need goals and what happens if you dont have any?

Increased inefficiencies

Without clearly defined goals your business will suffer from increased inefficiencies. Setting business goals can help you by allowing you to constantly review systems and see how they can be improved, but without them, things will carry on as they are and become more lax over time. Businesses without goals often end up with increased inefficiencies, simply because they are not working towards improving their systems.

Decreased income

Without goals in place, it is common for businesses to suffer from decreased income. When there are no goals there is no drive to maximise sales, upsell and find new customers because there is no clear reward for doing so. Where goals are not in place it is common for businesses and employees to settle with what they get and not use initiative to maximise opportunities. With sales goals and targets to work towards, however, there is a constant motivation to work towards this.

Stifled growth

Expanding or growing a business is an expensive and complicated process that simply will not happen if you do not have it as a goal to do so. For many small and medium enterprises that have not set goals to grow and expand, this is the factor that eventually defeats them. Businesses need to be able to grow to meet demand or they will have to turn work away and will get a bad reputation for doing so, which in turn will harm business. Without goals in place, the only result is stifled growth.

So why set Digital Marketing goals?

We always aim to set clear goals as we believe they are vital in any business because it sets the direction and focus that we are working towards and ideally for the company to increase sales and grow trade. Setting goals can be difficult from the subjective position of an owner, where we come in is that we can help you to look objectively at your business and determine how these digital marketing goals can help you to expand and grow.


Getting your business facing these challenges and have them working for you shouldn’t be an afterthought – the businesses that succeed will be the ones that know their tone of voice and ensure it is used across all communication. If you need help in ensuring your business has the right tone of voice then please call us on 01392 241653 or contact us through the website here for a no obligation conversation.