Your company’s digital marketing strategy needs to constantly evolve if you hope to stay ahead of your competition in 2017. As challenging as this may seem, much of it involves staying on top of current marketing trends and keeping your website and social media profiles properly updated. Here are a few things that you can do that will help you with that once the new year rolls around.
Optimize Your Content Across Multiple Devices
There was a time when advertising on the Internet only required you to develop content that can be viewed on a computer screen. While that is still very important, people these days are more likely to use their smartphones or tablets to view content. Your digital marketing strategy should cater to that with ads scaled to fit mobile devices and webpages that can be viewed easily on any device. Mobile ads should even take priority over television and radio ads, especially if you’re targeting a younger demographic.
Automate Your Content Marketing
Thanks to tools such as HootSuite or SproutSocial, marketers have been able to publish content across multiple social media platforms for some time. This is obviously very useful, and these tools have evolved to allow you to create and publish content automatically with the push of a button. Social media could become more important than ever in 2017, and the ability to quickly post content to a wider audience will help you stay ahead of your competition.
Share Useful Content
As important as it is to come up with your own content, you shouldn’t hesitate to share other people’s content if you find it useful and interesting. This is a great way to share links back to your own content and reach a wider audience, especially if you stick to content that is relevant to your own company.
These are just a few things that you can do to stay on top of digital marketing trends during the coming year. As simple as they may seem, they won’t help you if you don’t put in the proper effort. Always work to keep your website and social media profiles updated, and pay close attention to your competition. Digital marketing changes quickly, and you want to make sure you aren’t left behind.
Developing a digital strategy for your business shouldn’t be an afterthought – the businesses that succeed will be the ones that make it integral to their business growth from the start. Now the sales bit, if you need help in creating your digital strategy for your business then please call us on 01392 241653 or contact us through the website here for a no obligation conversation.