Creating a clear digital plan can have clear benefits for any business no matter what size, indeed we know from experience that small and growing business usually gain significant benefits when they create a digital plan as it gives the business real focus and engagement opportunities for everyone in that business to get on board with. In fact its fair to say that in the current business climate especially post BREXIT, we believe that a business not having a digital plan effectively means not having a plan at all.
So how do you go about creating a digital plan and seeing the benefits for your business? These are our top tips….
When you create a Digital Plan you undoubtedly will find that you dont need to change your business, you just need to empower your employees to engage with your business and your customers and this is likely to be through smartphones or tablets in a way that suits the customer and prospects not you and your business, so if you supply football memorabilia then you need to be active on Saturday’s when games are played and in the evening as that is when potential customers will also be active on social media and more receptive to your message.
So work together with your team, ask them who is confident on instagram or facebook for example and you’ll find a champion wanting to take the production of this on and manage the day to day updates after you give your plan as to who/what/why and when you want to engage your customers. Don’t forget you may need to invest in the right tools for them to do the job, a new smartphone maybe even a private company facebook group to pull together the management of all this.
We know that all small businesses need people who understand the digital world we know live in and who can see the potential of technology and then convert this into real business growth. For some that will mean looking towards young people, our those digital experts who seem to naturally possess those skills that means it all comes really easily to them. Also you may have some other staff members keen to get involved, whichever way you turn as a business you need to invest in and nurture that talent as they will help your business grow.Now is the time to ensure that, no matter what the size of your business, you can make the most of digital technology and its benefits.
Developing a digital plan shouldn’t be an afterthought – the businesses that succeed will be the ones that make it integral to their strategy from the start. Now the sales bit, if you need help in creating your digital plan please call us on 01392 241653 or contact us through the website here for a no obligation conversation.