Following the recent facebook marketing seminar at Exeter Rugby Club we thought that it would be good to share our five top tips for engaging your facebook fans.
Firstly with over 1 billion users and growing your business has a massive marketing opportunity on Facebook, one that numerous companies are taking full advantage of. Being on facebook is not enough though, you need to be using it effectively and making time to curate your community. So the question is how? well here are our five top tips for engaging your facebook fans;
1. Be YOU
Social Media is incredibly transparent so dont try to be something you aren’t as you will be found out. By all means be professional, be funny let your personality and the personality of the business come through in updates you make and if posting updates is someone in your offices job then tell your audience that – dont hide, Becky from XYZ Parts sounds loads better then XYZ Parts dont you think?
2. Try to include images where possible
An images tells a thousand words so the quote goes, so wherever possible include an image in any updates and make sure its relevant to the update, from our research image based updates do gain a better response rate and surely this is what any business is after.
3. Keep getting LIKES
Once you have built your acceptable level of LIKEs to your facebook page, dont stop, keep going (while you’re at it hop over to Facebook.com/gleavemedia and LIKE our page) import email lists and ask for LIKES, include your facebook link in any email outs and your email signature, give people a reason to LIKE you as people who know your business are far more likely to engage with you.
4. Post compelling content
This surely is a no brannier, post content that is genuinely interesting and your users will want to engage with, be fun even linking to topical and funny videos – remember Peter Kay talking about Biscuits, how is your office coffee?
5. DONT SELL
Their is nothing worse than visiting a facebook page that just wants to sell sell sell, this is an instant turn off if it helps do you remember the safe style TV advert? DONT DO THIS!
Your facebook page needs to be about engagement nobody likes to be sold at constantly, is this all you do?
So here you have it our five top tips for engaging on Facebook, what do you recommend works for your business? Please use the comments to share..