One of the key elements of any Pay Per Click campaign is to define who you audience for this actually is. If you can discover who your target audience is this can often not just help your Pay Per Click campaign but also other marketing campaigns across your business.
So how do you do this, well why not ask yourself 5 simple questions
- Who am I targeting with this campaign?
- Where do my ideal customers live?
- Why does my target audience need this product or service?
- How are my competitors ranking for this target area?
- What’s are the demographic of my potential customers?
If you can answer at least some of these questions then you will be well on the way to success, and wont be wasting money on needless click throughs.
Take for example the search on Google on the phrase mini skip hire newton abbot, so you can take it from this, a product that the user is searching for and then a geographic location. So then we have presented very high in the listings – Skip Hire in Hampshire or even the example in Birmingham.
Now it may well be that they deliver nationally, but how likely is a user to click on that and if they do and discover that you don’t deliver nationally then your Pay Per Click budget is being needlessly wasted by not following the really simple steps to getting it right?
So if your business is struggling with its Pay Per Click management or even if you dont think its working for you after spending a considerable budget (quite common) then why not get in touch for a no obligation appraisal – what have you got to loose?
You can contact GleaveMedia through our contact form here, we’d love to hear from you…